We use Natural Language Processing (NLP) and machine learning for our analysis.
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2014 will be the year where WhatsApp changes the media, Social TV transforms our screens and the 47
counties see social media devolved
2014/15
THE RISE AND RISE OF
WHATSAPP
THE RISE OF SOCIAL TV IN
THE COUNTRY
THE TUJUANE SYNDROME
#TUJUANE
SOCIAL ME-DEVOLUTION
2014/15 TRENDS
@ The Speed of Light
MEDIA EVOLUTION N OT R E VO L U T I O N
CORPORATE CATCHUP
INFLUENCE
BUBBLE BURSTS
THE SMART AUDIENCE
Download 15 of East Africa’s Definitive Digital Media Trends for free at
http://report.nendo.co.ke