5 Marketing Tools to Boost ROI
Whitney Johnson President, BookBottles
@wnjohnson
PART 1 Why we’re having this conversation
TECHNOLOGICAL REVOLUION
Source: Contently Marketing
PART 2 Marketing keys to success
KEYS TO SUCCESS
1. Know Your Audience
2. Define Your Objectives & Goals
3. Be Consistent
4. Provide Expectations
5. Measure
PART 3 Putting it into action through tools
CRM/SEGMENTATION1
CRM/SEGMENTATION1
Email/Text Message Marketing2
BUILD A PRESENCE
1. Create your pages
2. Invite people to like/follow you
3. Like and follow others
4. Consistently post relevant content
5. Listen/engage with your audience
Source: Hubspot Blog
Source: Hubspot Blog
4 QUICK TIPS
1. Use organic posts to engage
2. Use ads to boost awareness
3. Use custom audiences
4. Use strong CTAs
5. Use visuals
Published Feb 27, 2016
Published Feb 27, 2016
MARKETING TOOLS
1. CRM/Segmentation
2. Personalized Email/Text
3. Social Media
4. Live Streaming
5. Affiliate Links
Thank You
Whitney Johnson President, BookBottles
@wnjohnson