Download pptx - Narrowcasting: Making the Most of the Connections You Already Have

NarrowcastingMake the most of the connections

you already have.

DigitalEthos.org/smac

Amy Vernon• GM, Social Marketing, Internet Media Labs• 20 years in newspaper journalism• Part of the 1992 Pulitzer-winning Miami Herald staff• Top female submitter of all time on Digg.com• Secret passion: Spreadsheets @AmyVernon @InternetLabs T #TheLabNYC


This is what we’re encouraged to strive for


But what about these folks?


What is Narrowcasting?

We broadcast all the time– On Twitter– On Facebook– On Pinterest– On Instagram


But who hears us?


Narrowcasting is:

• Engaging the followers you have– Sometimes, it’s re-engaging

• Finding out what your followers are interested in talking about


Find out who your followers are







How to get in touch?

• oneQube– Searches for people

• Twylah– Searches for content

• IFTTT, Buffer– Scheduling, sharing


Why Narrowcasting?

• People followed you for a reason• Find out why they followed• Not everyone wants to re-engage• Focus on those who do



Keep In Touch

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