Digital MarketingMISB Bocconi

Google+• The first Indian politician to open an account in

Google+, watched by millions of people across 160 nations.

• In four months more than 280,330 people had him in their circle.

Twitter• The Gujarat Chief Minister has a huge fan

following on Twitter( 1.1 million as on 23rd October 2012 reached within a year of opening the account), though the credibility of these accounts are questionable.

Narendra Modi has an official page with 1,398,140 likes and 107,545 talking about it.

Narendramodi.inPolitical blogs: http://indiapoliticalblog.com/

Youtube channelhttp://www.youtube.com/user/narendramodi

• Use of Search Engine Optimization and social aggregators to fine tune the search results

• Regular and instantaneous updates on Online News Channel (Namo Gujarat – Narendra Modi’s exclusive news channel in Gujarat)

• Featuring on paid ads and articles on news sites (Firstpost.com)

• Web PR (Nomination in Mashable.com – Most famous politician on web)

• Use of latest technology- Delivery of 3D speeches using holographic projection and propagation of the speech across 4 cities and digital media channels

• Narendra Modi’s fans are constantly engaging people on twitter with the his campaigns and updates from the politics.

• Businessmen advocate Narendra Modi at Gujarat Vibrant Summit.

• Be Gujarat’s Brand Ambassador: People share their experiences and stories that promote Gujarat as a brand. This has created a sense of belonging and pride among the people of Gujarat.

• Be Gujarat’s Brand Ambassador: This forum also provides a platform for people to share their ideas, encouraging people to be a part of development of Gujarat.

• From the usability front, the voters are provided easy to navigate and interactive platform to share their views, ideas, via website, facebook page and twitter.

• The campaigns and communications across all channels are consistent and provide similar message.

• The following emotional values and perspectives were derived from the user interactions and comments:

• Positive values: Development, visionary, dynamic, disciplined. • Negative values: Anti-muslim, anti-minority, hindu leader.

Thank You