Transcript
Page 1: Nailing the brand voice in 140 characters - DCMS, 2/11/16

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Page 2: Nailing the brand voice in 140 characters - DCMS, 2/11/16

DEFINE YOUR SPIRIT.

Page 3: Nailing the brand voice in 140 characters - DCMS, 2/11/16
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GENERATE INTEREST THROUGH CULTURAL MOMENTS.

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EXPERIMENT AND EVOLVE.

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Thank You!