My US Doctor
BOSTON SEAGULL ENTREPRENEURSHIP CONTEST
Dr. Kalyan [email protected]
Tel: (617) 855-9878
April 12th, 2015
A Bridge to Health and Care: Bring the Premium US Medical Services to Chinese Individuals
Problem: Great Need for More Quality Medical Services in ChinaLack of quality
doctors
China doctors’ education, 2013
Data source: China Hygiene Statistical Yearbook 2014
Drug R&D Investment, 2013, B$Hospital distribution, 2012
Imbalanced medical resources
Underinvestment in medicine
Junyao Wang, $562M-worth businessman, died of rectal cancer at the age of 38
Problems Give Birth to Opportunities
“The next person who surpasses me must be from
the healthcare industry”
胡润百富
High-net-worth individuals (2012)• 1,050,000 (>2M$)• 64,500 (>20M$)
Health is the largest concern of this group• 25%: I am not healthy enough• 33%: I do not exercise enough
Business Model
“The next person who surpasses me must be from the healthcare industry”
USA DoctorsMy US DoctorOnline consultationHospital reservationMedical facilitation
Uber/Airbnb in cross-border
healthcare
Competition Already There –but We Do It Differently and Better
Saint Lucia (2010)• No doctor network• No prop technology• No way to choose doctors or hospitals
• No online reservation
My US Doctor
Beijing 301 Telemedicine Center
(1997)• No USA components (only domestic VIP medical services)
My US Doctor (2015)• US Doctor & Hospital network
• Tele-consultation • Online/mobile medical record management
• Online/mobile shopping and reservation
• Total market of cross-border medical services: $4 billion/year
Market
Note: VIP price comparable to Beijing 301 package; St. Lucia charges $12,000 for the whole package of US hospital visit; high-net-worth: personal wealth>2M$
MembershipOnline
consultationHospital reservation
Medical facilitation
Revenue ($million)
VIP $16,500 included included included# 150,000 (15% of high-net-worth population)
Regular $0 $100 $500 $5,000# 10,000,000 500,000 100,000
$2,475
$1,750
Go-to-Market Plan
Youku
WechatPublic account
Team’s connections
in China
Hospitals’ Websites
High-end magazines
e.g. MGM China, senior corporate executives, high-end training agencies
Our Competitive Advantages
• Our proprietary technology– PatientNest for medical record management (built *) – eCureCare for online hospital and doctor booking (built *)– Doctor and hospital database (under construction)
• Strong network– prestigious advisory committee
• E.g. Dr. Xiang Qian (President of SCAPE), Dr. Yupei Zhao, President of Xiehe Hospital, Fellow of Chinese Science Academy
– 600 Chinese-speaking US doctors– top hospitals in the US
• Bilateral strong presence
* HIPAA compliant
Experienced team with solid and complimentary skills
Our Team – The Ultimate Edge
Background
Kalyan KalwaPhys ician, Medica l IT, Founder of Heal th Innovators (4300 members )
Ning Wu Peking Univers i ty graduate, MIT PhD, 5-year investment advisory (3 B$ deal va lue)
Quinn Place CPA, CMA, 5-year nutrient and wel lness products marketing, 3-year medica l faci l i tation experience
Charles YangDirector (emeri tus ), Cancer Center of Chinese Medica l Institute
• Strong growth – 2015: revenue target at 1 M$– 2016: revenue 3.5 M$– 5-year revenue CAGR: 110%
• High operating margin: 50% • Revenue stream composition
– VIP membership: 39% (2019)– Hospital booking: 35% (2019)
• 3% of total market share
Market - Financials
Status Quo and Next Steps
• We have accomplished– Building technology engine
– Obtaining letter of Intent• Demand side: MGM China• Supply side: Elite Health, Pinnacle Care
– Physician Network Agreement with SCAPE• 600+ Chinese-speaking US doctors
– Completing 10 cases of medical facilitation
• Plan to raise 3M$ to support 2 years’ operation– Legal consulting: 0.2– Marketing: 0.6 (M$) – Business development: 0.5 – Doctor recruiting: 0.6 – Staff recruiting: 0.7– Office setup: 0.4
• Exit Strategy for investor– Acquisition – IPO
Thank you
Our Edges (1): Strong Network and Market Penetrating Capability
Supply Side• Established partnership with SCAEP,
Elite Health, and Pinnacle Care• Boston Children’s Hospital (agreed on
market support)• Mayo Clinic, Harvard Affiliated Hospitals, MD Anderson, John Hopkins: all want more patients
• Mobile Health support from Stanford• US MD students facilitate communication process, familiar and friendly
Demand Side• MGM China: a subsidiary of MGM in Las
Vegas (prominent political figures and business leaders)
• Our own China connections to high-net-worth individuals or senior corporate management
• United Chamber of Industrial and Commercial Services
• High end private clubs and wellness centers• EMBA training centers of top universities • Beijing Vista Clinic (Patient referral)• Beijing Union Hospital, Cancer Center of China’s Medical Institute
• Chinese traditional Medicine Hospital (Integrative Medicine)
• Bank clients
Our Edges (2): Successful Track Record
We have successfully delivered 10+ cases so far. We see there is a significant demand for 2nd opinion on diagnosis, treatment plan and medication. Our telemedicine can deliver 2nd opinion, which will lead people to the US for advanced medical treatment.
• Patient 1: only can be treated by laser surgery in China for pigmentation on his face, but the chance of recurrence is very high. Came to Mayo and a cream took care of the problem and saved thousands of dollars
• Patient 2: a Chinese oncologist took blood pressure medicine in China and came to MGH for Executive Health: his heart is in excellent condition
• Patient 3: a successful Chinese man wanted to have a 3rd opinion on cancer diagnosis, (1st opinion in Japan: yes cancer, 2nd in China: no cancer, 3rd: no cancer at Mayo). Mayo’s doctor said his medication Chinese doctor prescribed contains antibiotics
Our Edges (3): Prestigious Advisory Committee for Business Development
• Dr. Xiang Qian (President of SCAPE)• Dr. Homero Rivas (Medical Director at Stanford Medical School)• Dr. Winston Guo (Former medical director of Brigham Women’s Hospital)
• Dr. Dongfeng Tan (Oncologist at MD Anderson)• Dr. Jiren Zhang (Medical director of Southern Medical University in China)
• Dr. Yupei Zhao, President of Xiehe Hospital, Fellow of Chinese Science Academy
• Dr. Jie He, President, Tumor Hospital, China Medical Science Institute