© 2009 Jeff Louis
Social Media Plan
August 20th, 2009
Background Myers Service, Inc. (MSI) has been in
business since 1959▪ Perry Myers is CEO and President
MSI specializes in Investigations and Process Service
Main customers a mix of Insurance companies, law firms, and individuals
MSI also operates U-Spy Stores▪ 4 locations: Chicago and Florida▪ Website, www.uspystore.com
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Current Business Climate Sluggish
▪ Competitors cutting prices▪ Insurance companies searching for low-cost
alternatives▪ Good web traffic, low conversion rate
Current Position vs. Competition MSI is a premium investigation service
offering customized investigation services Known as a reputable investigation service
▪ Chicago and Surrounding Suburbs
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Raise the Chicagoland awareness of MSI, and Perry Myers, using: Social media/E-mail campaigns Public Relations Word-of-Mouth Establish a grassroots base that does not
depend on paid media efforts Maintain MSI’s position in market as a
premium investigation service Grow Client List
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Promote the U-Spy Stores without directly promoting Due to the confidential nature of private
investigations Fine line for advertising and promotions
vs privacy Any efforts need to be tasteful,
professional
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Strategy: Leverage MSI’s social media presence to gain more notoriety and “follows” from Chicago citizens, attorneys and insurance companies by “indirect” promotion of services Twitter Facebook Blogs
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Present MSI as an information service on safety, crime, and related topics in Chicago using social media and word-of-mouth Position MSI as a source for crime
prevention, Q&A, safety, etc. Develop a “conversation” with the Chicago
community on crime and safety-related issues through blog posts and twitter posts
Pro-actively answer questions on all crime/safety related issues
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Use the MSI Blog as the basis of the social media plan
Post at least 3x each weekCover topics, such as:
Safety in Chicago Evaluation of crime statistics What to do in a crime situation Top 5/Top 10 lists What to do if you are a victim of a crime
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Set-up Twitter page to be informational and not promotional
Post all blogs to Twitter; respond to Twitter questions
Use Twitter to follow Chicagoans, insurance companies, and law firms in the Chicago areaFollow me!
Follow me!Follow me!
Follow me!Follow me!Follow me!
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Create corporate Facebook page that is open to all users-strictly for business
Gain “fans”All blog posts and Tweets to post on
FacebookUpdate Facebook status daily with
items that MSI is working on, new information, opinions, questions, etc.
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The Web, and Social Media are exploding Thus, additional Social Media sites that
match MSI/U-Spy’s demographic s and client lifestyle and habits will be added as time progresses
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Take one crime per week and ask for information to solve it (leads, etc)
Interviews Be available for interviews
Columns Begin a weekly column in local
newspaperDistribute press releases regularlyRadio Call-in show (?)Yelp (?)
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Time is the major cost component Research, articles, answering questions,
and promoting MSI across all social platforms
Once initiated, it is suggested that personnel at U-Spy or MSI are trained to post, respond, etc. due to the specialized nature of this media
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© 2009 Jeff Louis
Any Questions, Concerns, or Comments?
© 2009 Jeff Louis
Social Media Plan