My Technology Choices For My Ag Law Practice
American Agriculture Law Association Agriculture Law Symposium
October 20, 2012By Cari B. Rincker, Esq.
Why Is Technology Critical For My Ag Law Practice?
• I set up shop in NYC.• I’m a true solo. • I travel. • I market online.• It’s my brand.
My Technology
• My Devices• My Software• Social Media
My Devices
• iMac computer at office– HP LaserJet P3015
• Macbook pro at home (travel)
• iPad 1• iPhone 4• Fujitsu ScanSnap
S1500M
My Software Choices• Microsoft Office for Mac
(2011)– Word, Powerpoint, Excel,
Outlook• Home & Business Version • Microsoft Exchange
(Email)
– Prefer over iMail, Keynote, Numbers & Pages
• Adobe Acrobat Pro
My Software Choices
• Things– Synchs via iCloud– Synchs via Bluetook to iPhone
and iPad– To do list for “Areas” (e.g.,
Clients, Speaking Engagements, Marketing, Personal) and “Projects” (e.g., client name, conference)
– Reminder dates– Recurring reminders
My Software Choices Within Windows Parallels
• PC Law– Front office billing – Back office accounting
• WordPerfect• MatMaster• Stamps.com• Internet Explorer• Windows 7• Considering downloading Outlook for Windows
My Software Choices
• Bento– Synchs via Bluetooth to
iPad and iPhone– Usernames/passwords– Bar licenses/federal court
admissions/ notary– Software license numbers– Travel rewards numbers– Membership numbers– Pithy Quotes
My iPad• iPad 1 (no camera)– Statutes in iBooks– Quickoffice– FastCase– SignMyPad– Square.com– GoToMeeting– DropBox/ DocsToGo– NetNewsWire/Reader– Evernote– News
Social Media
• Facebook– www.facebook.com/ri
nckerlaw– NetworkedBlogs
automatically pulls in posts
– Linked with JD Supra, LinkedIn & Twitter
Social Media• Blog– Wordpress– SEO– Branding– Linked with
Twitter, Facebook & LinkedIn
Social Media
• LinkedIn– Linked with JD Supra,
Slideshare, & Blog– Online resume– Professional
relationships
Social Media• Twitter– I use 2 accounts -
@CariRincker & @RinckerLaw
– 3rd Party Applications• HootSuite• Tweetdeck• Timed Tweets
– Hashtags• #aglaw #foodlaw #agchat
#foodchat #haytalk #ranchlife #agproud #AALA12
Social Media
• Skype
Website• Online
Brochure– Branding– Services
available– SEO
Additional Technology Resources (From Other Lawyers)
• Macs in the Law Office Google Group
• Solosez Listserve– http://www.americanbar.or
g/groups/gpsolo/resources/solosez.html
What’s Next For Me?
• Want to tackle video blogging – iMovie
• Email marketing– FileMarker– Email Campaign– Constant Contact
Final Thoughts
• Importance of Backing Up– Time Machine/ External Hard drive– Should you use the Cloud?
• Ability to Swipe Smartphone/Tablet if Lost/Stolen – FindMyiPhone
• Security Numbers/Passwords
Please Stay in Touch• Send Me Snail Mail: 535 Fifth Avenue, 4th Floor, New
York, NY 10017• Call Me: (212) 427-2049 (office)• Email Me: [email protected]• Visit My Website: www.rinckerlaw.com • Read My Food & Ag Law Blog: www.rinckerlaw.com/blog• Tweet Me: @CariRincker @RinckerLaw• Facebook Me: www.facebook.com/rinckerlaw • Link to Me: http://www.linkedin.com/in/caririncker • Skype Me: Cari.Rincker