MVC Commercialization Expertise

Phase I LaunchPhase IIa Phase IIIPhase IIb

• Design Clinical Development

• Educate internal stakeholders

• Uncover Customer Insights

• Understand Market Dynamics

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• Understand Market Opportunity

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• Determine Key Product Drivers

• Define Target Audiences & Targets

fine Target Audiences & Targets• Identify

differentiating positioning based on TPP

• Monitor Product Development

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• Support Product Positioning

• Determine lifecycle strategy

• Establish Advocacy

• Determine Medical Strategy

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• Enhance brand equity through campaign and message development

• Build brand equity

• Optimize product portfolio

• Develop Medical Strategies

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• Evaluate sales force effectiveness

• Prepare for launch

• Optimize commercial performance

• Educate internal stakeholders

• Support promotional activities

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Expertise

Phase I LaunchPhase IIa Phase IIIPhase IIb

• Clinical Development & Operations

• Design Clinical Development

• Educate internal stakeholders

• Exploratory Research

• Competitive Landscape research

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• Market Assessment & sizing

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• Commercial Assessment

• Treatment Algorithm & Patient flow

fine Target Audiences & Targets• Market

Assessment & sizing

• Financial Impact

• Medical Monitoring

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• Segmentation• Targeting• Positioning

• Lifecycle Management

• Portfolio Optimization

• Establish advocacy

• Determine medical strategy

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• Promotional Campaign development

• KOL Influence Mapping

• Pricing Research

• Brand development

• Campaign & message development

• Medical Strategies

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• ATU• Message Recall

• Launch strategy• Multi-channel

Marketing• KPIs• Commercial

effectiveness

• Sales scientific training

• Medical promotional support

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Services

MARKETING VISION CONSULTING COMMERCIALIZATION SERVICES

Medical Strategic Management

Clinical Development & Operations - clinical study design and strategy, protocol, Steering Committee Management, data review, analysis & reporting

Medical Monitoring - safety monitoring, coding Sales Scientific Training - live or web-based training,

module preparation (Phases I-III) Medical Strategies - Advisory Boards, Publication

Strategy, Scientific Platform, Medical Strategic Plan, KOL Development, Speaker Training & Meetings

Medical Promotional Support – Promotional Material Review

Market Research

Commercial Assessment – Treatment Algorithm/Patient Flow - Segmentation - Positioning - Branding Research - Promotional Campaign Development – KOL Influence Mapping - Pricing Research - ATU -

Marketing

New Product Planning Product Forecasting Launch Preparedness Product Lifecycle

Management Portfolio Optimization Business Analysis & Planning New Business Development Brand Development &

Management Strategic Marketing

Commercial Effectiveness Resource Optimization Medical & HCP Marketing Consumer & Patient

Marketing Managed Markets

Marketing Multi-Channel Marketing Digital Marketing KOL Mapping Advocacy Development

Product Development

New Product Planning Strategy Development Strategic & Tactical Project

Management New Product Ideation & Gap

Analysis TPP Development Regulatory Registration

Planning Technology Transfer Team Leadership &

Facilitation

Business & Financial Processes

Business Cases New Product Proposals Clinical Development

Plans Project Timelines Portfolio Management Budget Planning &

Forecasting

Therapeutic Area Expertise

Metabolics (Diabetes/Obesity)

Central Nervous System DisordersGI Disorders

Transplant

Respiratory

Wound Management

Cardiovascular

Anti-virals/HIV

Immunology

Anti-infectives

Women’s Health

Pain/Inflammation/Rheumatoid Arthritis

Oncology

Cough & Cold Preparations

Ophthalmology

Urology

Sports Physiology & Rehabilitation

Medical Devices

Diagnostics

Dermatology/Skin Care & Nutritional

Collective Collaborations