Download pdf - MusicHype Artist Presentation

8/7/2019 MusicHype Artist Presentation

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Confidential MusicHy.pe – The Next Stage / Page 1




MusicHype aims to be the musicdestination of the social mediageneration.

Our Mission

Image courtesy of Outgoin on Flickr

l Rewards fans for supporting the artists they love

l Open new revenue channels for artists & labels

l Makes music a more interactive & exciting

experiencel Increases engagement between artists & fans




Team MusicHype

CEO• Kevin King

CTO/MDl Jeff Mitchell

Digital Strategy/Commsl Annabel Youens

Employeesl Mike Penhall (community manager)l Hannah Schickedanz (design)l Thomas Schickedanz (user experienc

Boardl Dave Moskovitz (chair)l Stefan Kornl Jeff Mitchelll Julian Carver




l The $65B music industry is in transitionand needs new models.

l Artists now have a choice of onlineplaces to sell & distribute their music –the problem is they can't get found

l Successful marketing is extremely time-consuming, resource-consuming, andthe results highly unpredictable

• Music fans are touching music across thesocial web in record numbers.

The Pain – Marketing Effectively




The Solution – MusicHype Model




The Solution – MusicHype Model

l MusicHype partners with artists to market, promote and distribute acrosssocial media channels

l Leverages “Appreciation Engine®”

l Recognizes and connects both fans and artists across any

social network

l Drives down marketing

costs and creates sales.l Revenue share

l exclusive merchandise& digital content

l affiliate sales(music, tickets, etc)




l Excellent conversion rates

l Low cost of acquisition

l Highly scalable/viral

Proven Traction with Huge Potential to Scale




The Technology – Appreciation Engine

l Tracks, records and rewards fan behavior acrossmultiple social networks – authorized by fans

l Broadcasts across social networks

l Leverage multimedia services

l MusicHype becomes “the” fan online music identity

l Bands & labels use platform to track &automatically trigger fan rewards

l Easy to cost-effectively target & market to specificfan segments – Recommendation Engine




Competitive Landscape

Transactions for Artists

Landscape is scattered with“DIY” sales platforms focused onsmall bands as well as...

[locked, limited integration]

[artist services, no fan offering]

[artist-to-artist, limited integration]

Transactions for ArtistsANDInteractions with Fans

Established the audience

Work with partners to promoteestablished and emerging artists togenerate sales.

Leverage social media effectively,drive down costs=> Appreciation Engine




Artist Case Study




Artist Case Study




The Next Stage

MusicHype is working to

become the musicdestination and musicidentity of the socialmedia generation.




Contact

Kevin [email protected] Chief Executive Officer

Jeff Mitchell [email protected] Chief Technology Officer

Annabel [email protected] Chief Marketing Officer