Transcript
Page 1: Music streaming websites and social media

MUSIC STREAMING WEBSITES AND SOCIAL

MEDIA

An analysis of Spotify, Pandora Radio and Last.fm

Page 2: Music streaming websites and social media

PURPOSE:Spotify Pandora

$8.4 million - most recent expected investor valuation (ability to change the market)

$3.6 billion - Publically traded worth

-WHY IS SPOTIFY’S VALUE SO MUCH HIGHER?-HOW ARE SPOTIFY AND PANDORA DIFFERENT?-ANALYZE THEIR SOCIAL MEDIA TACTICS

Page 3: Music streaming websites and social media

HOW ARE THEIR APPROACHES TO STREAMING MUSIC DIFFERENT?Spotify Last.fm Pandora

Absorbed Last.fm “Scrobbling” – suggesting music by what similar listeners like = Social- centered

“Genome” – rhythm, melody, tempo = biology-based

  Tracks any music you listen to through third party plug ins

Tracks “Up” or “Down” on just Pandora.com

    (2007) - Hirschorn

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HOW MANY PEOPLE ARE PAYING FOR EACH SITE?

Spotify Last.fm Pandora

1.25M followers Internal app for Spotify est. 2014

360 K followers

$8.4 million - most recent expected investor valuation (ability to change the market)

  $3.6 billion - Publically traded worth

15 million subscribers 3.3 million subscribers

60 million monthly listeners

76.5 million monthly listeners

Percentage of new listeners constantly inclining

Percentage of new listeners constantly declining

53 countries   3 countries (dominates in U.S.)

20 million songs   15 million songs

    (2015) – Wired.com

Page 5: Music streaming websites and social media

DIFFERENCES IN WEBSITE/APP INTERFACE

Spotify (website, app) Last.fm (website, plays thru Spotify) Pandora (website, app)

Ability to listen to artist Ability to listen to artist Categorizes similar artists

Number of Followers Number of Listeners

Related Artists Tab Related Artists Tab Related Artists Section

Number of Plays Number of Plays (more specific) Personal Network (links to Facebook)

Personal Network

Merch

Tour Dates Tour Dates

Pictures, videos, charts, tags, journals, news and groups

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SPOTIFY - ALEXA

Page 9: Music streaming websites and social media

PANDORA - ALEXA


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