MUSIC STREAMING WEBSITES AND SOCIAL
MEDIA
An analysis of Spotify, Pandora Radio and Last.fm
PURPOSE:Spotify Pandora
$8.4 million - most recent expected investor valuation (ability to change the market)
$3.6 billion - Publically traded worth
-WHY IS SPOTIFY’S VALUE SO MUCH HIGHER?-HOW ARE SPOTIFY AND PANDORA DIFFERENT?-ANALYZE THEIR SOCIAL MEDIA TACTICS
HOW ARE THEIR APPROACHES TO STREAMING MUSIC DIFFERENT?Spotify Last.fm Pandora
Absorbed Last.fm “Scrobbling” – suggesting music by what similar listeners like = Social- centered
“Genome” – rhythm, melody, tempo = biology-based
Tracks any music you listen to through third party plug ins
Tracks “Up” or “Down” on just Pandora.com
(2007) - Hirschorn
HOW MANY PEOPLE ARE PAYING FOR EACH SITE?
Spotify Last.fm Pandora
1.25M followers Internal app for Spotify est. 2014
360 K followers
$8.4 million - most recent expected investor valuation (ability to change the market)
$3.6 billion - Publically traded worth
15 million subscribers 3.3 million subscribers
60 million monthly listeners
76.5 million monthly listeners
Percentage of new listeners constantly inclining
Percentage of new listeners constantly declining
53 countries 3 countries (dominates in U.S.)
20 million songs 15 million songs
(2015) – Wired.com
DIFFERENCES IN WEBSITE/APP INTERFACE
Spotify (website, app) Last.fm (website, plays thru Spotify) Pandora (website, app)
Ability to listen to artist Ability to listen to artist Categorizes similar artists
Number of Followers Number of Listeners
Related Artists Tab Related Artists Tab Related Artists Section
Number of Plays Number of Plays (more specific) Personal Network (links to Facebook)
Personal Network
Merch
Tour Dates Tour Dates
Pictures, videos, charts, tags, journals, news and groups
SPOTIFY - ALEXA
PANDORA - ALEXA