Multimedia Production Roles

Executive Producer

• A business role and maybe finances project. Occasionally has technical or creative role, but mainly hands off.

Producer/Project Manager

• Responsible for design, development and implementation of a project. Manages the day-to-day operations, budgets, schedules, team management, hiring specialists, etc.

Creative Director/Multimedia Designer

• Responsible for the overall content of a project, creates a structure for the content, determines the design elements and media appropriate for representing the content.

Art Director/Visual Designer/Graphic Designer• Specialists that design the visual aspects of the project including

style, layout of the content, visual organisation and structure.

Artist

• Responsible for producing visual content.

Interface Designer

• Designs the most appropriate methods for the users to access (or modify) the content of the project.

Game Designer

• Designs the logic (rules) for any games required in a project.

Subject Matter Expert/Researcher/Editor

• Has specialised knowledge about the content of the production. Will work closely with the creative director. May be provided by the client, or outsourced.

Instructional Designer/Training Specialist

• Responsible for providing instructional documents and training for others. May also provide end-user support.

Multimedia Writer/Scriptwriter

• May be involved in many tasks from writing proposals to scripting voice-overs, actors’ narrations for video content, screens of text, development of (animated) characters, etc.

Animator - 2D/3D

• Produces the animations required for a project. May also be involved in the design of the animation.

Sound Producer

• Responsible for the design, production and post-production of the audio content (music, voice-over narration, sound effects) for a project.

Music Composer

• For many projects it may be cheaper to hire a music composer than pay royalties for gaining copyright.

Video Producer

• Responsible for the design, production and post-production of video content for a project.

Multimedia programmer/Software engineer

• Integrates all the elements of a multimedia project into a seamless whole using an authoring system (e.g. Director) or computer programming language (e.g. C++).

HTML coder/Website Designer or Producer

• Integrates all the elements of a multimedia project for distribution via the web. Co-ordinate updates and changes.

Lawyer/Media Acquisition

• Deals with the acquisition of multimedia assets including acquiring copyright permission and payment of royalties.

Marketing Director

• Responsible for developing a marketing strategy, producing promotional materials, etc.

Notes.

• In multimedia, there is a variety of work that companies/teams take on.

• This can be in size, scope and content.

• The team members for one project may be different to the next one.

• Individual people could take on more than one role for projects.

• As well as the list of roles shown here, there are other roles that may be added depending on the project.

References

• The summary of roles within multimedia production given here are from :

• Vaughan, T (2008). Multimedia : making it work, 7th Edition, McGraw-Hill

Photos

Slide 1 - http://www.flickr.com/photos/21812821@N05/4293085277/Slide 2 - http://www.flickr.com/photos/jm999uk/182327175/Slide 3 - http://www.flickr.com/photos/multimedia_looijmansenterhaar/3458436907/Slide 4 - http://www.flickr.com/photos/gaudio/4112904010/Slide 5 - http://www.flickr.com/photos/harmonieinterieure/2570191562/Slide 6 - http://www.flickr.com/photos/paranoiasdelavida/2428259536/Slide 7 - http://www.flickr.com/photos/intelphotos/4523452535/Slide 8 - http://www.flickr.com/photos/jdhancock/3587597615/Slide 9 - http://www.flickr.com/photos/lochaven/2588186224/Slide 10 - http://www.flickr.com/photos/legohaulic/4361275036/Slide 11 - http://www.flickr.com/photos/rita_banerji/500476241/Slide 12 - http://www.flickr.com/photos/75438494@N00/4881644787/Slide 13 - http://www.flickr.com/photos/nategonz/3937329807/Slide 14 - http://www.flickr.com/photos/mattijn/324395092/Slide 15 - http://www.flickr.com/photos/stiveune/4558397614/Slide 16 - http://www.flickr.com/photos/8145096@N04/3396372339/Slide 17 - http://www.flickr.com/photos/59303791@N00/589465291/Slide 18 - http://www.flickr.com/photos/davidsolomons/197813595/Slide 19 - http://www.flickr.com/photos/friend_faraway/2317342014/