7 Stages of Consumer Logistics

Master of Science, MarketingBellevue University

6 Weeks x 12 Courses=

Program Overview Link

DR. JULIA CRONIN-GILMORE7 Stages of Consumer Logistics

Coupons, advertising, shopping circulars, brands, Lists (getting products and stores on list) Planning (route to travel), point of departure, bundling of stops, hours of operation, perception of how busy the store will be, needs of products, looking at in-store catalog, and perceptions of store.

Stage 1: Preparation

Outside environment, parking lot, safety (patrol or other), signage, lighting, clientele, crowded, and weather.

Stage 2: Arriving at the Store

Enter the Store

Stage 3

What will you notice first?

Stage 4: Moving through the Store

Layout of Products, changes in product locations, signage for sections, lighting, music,

Store personnel, assistance/help mechanisms,

Product selection, carts, aisles, promotions or POP

Price evaluations, brand evaluation, who shopping with them, size of store, handicaps, reading labels, and traffic in store.

Stage 5: Checkout

Amount of time in line, Number of people in lane, choosing “best” line, size of aisles, self-checkout, payment methods, loading on belt, monitoring prices, price checks/accuracy, redeeming coupons, bagging, scanning prices, and security

Stage 6: Going Home and Storage

Disposal of Items/Difficulty

Ease of Exiting Parking Lot

Getting out to the Car

Placing Products in the Car

Where do I put the Items at

Home?

Pantry Loading

Stage 7: Inventory Replenishment

Need to start the Process over again and satisfaction or dissatisfaction with product, brand, and store.

Blackwell, R., Miniard, P., & Engel, J. (2006). Consumer Behavior. 10th (ed.). Mason: Cengage Learning

Hoyer, W., MacInnis, D., & Pieters, R. (2013) Consumer Behavior. 6th (ed.). Mason: Cengage Learning

References