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Page 1: MPI Sweden Student Club: How Can I Be Social - a Social Media Checklist for meetings

How Can I Be Social? A Social Media Checklist for Meetings

Page 2: MPI Sweden Student Club: How Can I Be Social - a Social Media Checklist for meetings

Gerrit Heijkoop How Can I Be Social (HCIBS)

Twitter: @HCIBS or @GHeijkoop

Facebook: /HCIBS

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Photos, Feedback and Findings

Twitter: @HCIBS Facebook: /HCIBS

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“Whoever gets the first Like / RT / Comment without mentioning

this contest?”

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Structure of this session

1. Explore & self-reflection

2. Social Media Checklist

3. Sourcing the crowd

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3.500

500

20

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Lessons #Haren 1. Power of networks

2. User generated content

3. Access to mass media

4. Community takes action

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Where do you stand?

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: 0,876 million

: 0,300 million (57% active accounts)

: 4.850 million (53% of population)

Social Media Statistics Sweden

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“I am doing pretty well on Social Media”

Agree Disagree

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How come you do? or

How come you do not?

Opportunities vs Barriers

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How Can I Be Social? Checklist for your own Social Scenario

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Technology

Internet Devices Accounts Tools

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Technology

Internet Devices Accounts Tools

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Technology

Internet Devices Accounts Tools

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Choose your accounts wisely

facebook.com/MPIEMEC

twitter.com/MPI_EMEC

youtube.com/MPIHQ

facebook.com/MeetMrHolland

twitter.com/MeetMrHolland

youtube.com/MeetMrHolland

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Technology

Internet Devices Accounts Tools

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Choose your favourite weapons:

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Social Identity

Design Hash-tag Online presence

Offline intergration

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Social Identity

Design Hash-tag Online presence

Offline intergration

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Your #hash-tag = “Virtual Venue”

Short

Unique

Predictable

Easy

Recognizable

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Social Identity

Design Hash-tag Online presence

Offline intergration

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Social Identity

Design Hash-tag Online presence

Offline intergration

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People

Roles Training Coordination Network

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People

Roles Training Coordination Network

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People

Roles Training Coordination Network

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People

Roles Training Coordination Network

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Content

Stories Photos Relevance Occasions

5xL

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Tell stories by building suspense

Once upon a time …

… daunting challenge …

… near miss …

… ‘Deus ex machina’ …

… happily ever after!

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Content

Stories Photos Relevance Occasions

5xL

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Content

Stories Photos Relevance Occasions

5xL

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Learn Love Laugh Location

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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Learn Love Laugh Location

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How did MPI EMEC do this?

Learn Love Laugh Location Since

Facebook 2 3,5 0 31,5 Sep 18th 2012

Twitter 1 7 0 46 Aug 28th 2012

Total 3 10,5 0 77,5 91

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Content

Stories Photos Relevance Occasions

5xL

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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

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Before we go …

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I am going to …

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Photos, Feedback and Findings

Twitter: @HCIBS Facebook: /HCIBS

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How Can I Be Social? A Social Media Checklist for Meetings

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