Mo Sistas
Current Situation
We need to get women engaged!
Opportunity Statement
Women can perhaps be best engaged by gammification of
the Movember site, encouraging an active Mo Sista role
Alternatives
Alternative 1: Give them badges. Alternative 2: Give them points for referrals.
Alternative 3: Give them Mo Sista swag
Meaningful Practical Appeal to
women Risks
Alternative 1 (Badges)
+ +++ + Badges misinterpreted
Alternative 2 (Points)
++ ++ +++ Alienation of Mo Sistas with no points
Alternative 3 (Swag)
+++ + + Loss of swag
Decision Criteria
Recommendation
Give Mo Sistas points on their profile for referred donations to Mo Bros!
Financials
Revenue: $100, 000 more in donations Cost: $ 5,000 programming
NPV: $95,000 (USE EXCEL, and NPV function to get exact numbers with discount rates!)
Timeline
Planning
Execution
Evaluation
Now!
Later!
Much Later!
Conclusion/Takeaways
Give Mo Sistas points on their profile for referred donations to Mo Bros!
Make more in donations!
Include Mo Sistas in the game!