Washington Area Comp & Benefits AssociationFebruary 18, 2016
1
Motivating the Millennialswith Dr. Bob Nelson
Motivating the Millennials
WACABA presents
Bob Nelson, PhD
Meet Bob Nelson, PhD
President, Nelson Motivation Inc. Co-Founder, Recognition
Professionals International New York Times / Wall St. Journal
Best-selling Author
Washington Area Comp & Benefits AssociationFebruary 18, 2016
2
Motivating the Millennialswith Dr. Bob Nelson
Dr. Bob!
Motivating the Millennials
The Pending Crisis in Skilled Labor Profile of the Millennials Key Influences & Events Millennial Work Attributes Motivating the Millennials Questions & Answers
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
The Pending Crisis in Skilled Labor
Not a labor shortage, but a skilled labor shortage.
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
The Skilled Labor Gap will Increase
NEEDEDAVAILABLE
2002 2012 2022
PE
OP
LE
(M
ILL
ION
S)250
200
150
100
50
Adapted from Employment Policy Foundation Analysis and projection of Census/BLS and BEA data
In a recent year, the U.S. was short 3 million skilled workers in the manufacturing sector alone.
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
Source: Bureau of Labor Statistics
• 30 million Americans will be added to the U.S. healthcare system in response to the Affordable Care Act Healthcare Reform
• 1 million additional nurses will be needed by
2020 in America, representing a 58% increase since 2000: half for attrition, half for Obamacare
• 37% of newly licensed RNs are thinking of
leaving their jobs (a 13% current vacancy rate)
The Pending Shortage of Nurses
“The war for talent is over:
Talent won.”
Carl CamdenPresident and CEO
Kelly Services
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
The Millennials Are Coming
The Millennials Are Coming
Generation Age % WorkforceTraditionalists (69+) 2 Baby Boomers (50 - 68) 34Generation X (30 - 49) 28Millennials (21 - 29) 36
44 MM Millennials are here; 46 MM more are coming
50 MM Gen Xers can’t replace them
70 MM Boomers retiring
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
76% of younger workers plan to find a new job as the economy improves.
— Harvard Business Review
“ ”It costs employers $15-25K to replace every Millennial who leaves the organization
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
Profile of the Millennials: Do You Know Me?
MILLENNIAL MAN
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
D.O.B.
Height
Weight
Address
Education
Tools
Connection
Other
1980-2000
As far as I think I can go
I matter and what I do matters
Upscale, and wanting to move up
The best in history
All the latest high-tech
Instant, variety of modes
Optimistic, socially responsible
Millennials: What They Value
• 61% are actively worried about the world
• 72% want to make a direct social impact
• 60% value a sense of purpose in an employer
• 88% don’t feel $$ is their main motivator
• 78% will work for less if challenged
• 81% donate to one or more charities
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
The Millennials Speak
Key Influences
PARENTS
Loving, Sheltering Helicoptering, Clinging Pressure to Learn, Succeed No Limits, No Boundaries Close Relationships (90%) Congruent Values
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
TECHNOLOGY iAnything Texting, IM Facebook
76% use instant messaging75% have a profile on Facebook 44% read blogs
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
PEERS
Active in Teams thru Childhood
Constant Contact via Cell & IM
Peer Influence & Pressure
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
1991
Events Shaping the Millennials
9/11/01
1991 1999 1999
2008 20111999 - 2000
Millennial Work Attributes
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
On Expectations
On Working Hours
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
On Authority
Upsides
Downsides
Millennial Work Attributes
Techno wizards Quick Learners Resourceful Hardworking, high achieving
Inflated opinion of themselves
Overconfident, especially given limited experience
Need to be constantly challenged
Need instant and ongoing feedback
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
What Millennials Want in a Job
Career Advancement Opportunities (55%) Salary (52%) Interesting & Challenging Work (42%) Benefits (30%) Training/Mentorship (27%)
How to Motivate Millennials
Work Direction Personal Development Social Interaction Recognition/Feedback
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
Work Direction
Provide general structure to work within, but allow their imprint
Ask for and use their ideas
Keep them engaged
69% of Millennials want morefreedom at work
89% of Millennials want to choose where & when they work
Personal Development
Be a mentor & a coach Provide opportunities to
learn and grow Think long-term; connect
them to the future
75% of Millennials want mentors
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
Social Interactions
Allow team work assignments
Provide socializing opportunities
88% of Millennials consider a
positive work culture essential
Recognition/Feedback
Provide frequent feedback
based on their performance.
Provide context for how their
contributions relate to goals.
Be transparent and authentic.
Most Millennials expect daily recognition & feedback at work
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
How to Motivate Millennials
Keep Them Challenged Personally Coach Create Social Interactions Frequent Recognition
and Feedback
Zappo’s Mission: “To Live and Deliver WOW”
Washington Area Comp & Benefits AssociationFebruary 18, 2016
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Motivating the Millennialswith Dr. Bob Nelson
Compliments of WACABA
www.drbobnelson.com1‐858‐673‐0690
Washington Area Comp & Benefits AssociationFebruary 18, 2016
21
Motivating the Millennialswith Dr. Bob Nelson
www.drbobnelson.com1‐858‐673‐0690
www.drbobnelson.com1‐858‐673‐0690
Washington Area Comp & Benefits AssociationFebruary 18, 2016
22
Motivating the Millennialswith Dr. Bob Nelson
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
— Maya Angelou American Poet Laureate
“”
Bob Nelson, Ph.D.
1 (858) 673-0690
www.drbobnelson.com
www.linkedin.com/in/drbobnelson
Questions?
Speaking & Consulting Services
eLearning Modules & CEU Credit
Resources, Articles & Assessments
Best Product & Bulk Book Discounts
Free Tip-of-the-Week Registration
Washington Area Comp & Benefits AssociationFebruary 18, 2016
23
Motivating the Millennialswith Dr. Bob Nelson
The world is passing through troubled times. Young people think of nothing but themselves. They have no reverence for parents or old age. They talk as if they know everything, and what passes for wisdom with us is foolishness with them.
— Aristotle322 B.C.
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Thank You!