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Page 1: Monthly givingwebinar

Monthly Giving?

You’d be crazy not to start!

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How to participate in today’s webinar

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Why monthly giving?

•Ease and convenience for your donors

•Long-term, predictable income

•Appeal for older and younger donors alike

•Increases the value of the donor over the long-run

•Increases donor loyalty and bequest gifts

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You do the math$50 Donor converts

$5/mo. - $60 yr$10/mo - $120 yr

$100 Donor converts

$15/mo - $180 yr$20/mo - $240 yr

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In an ideal situation...

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What 5 things do you

need to start?

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1. A Donor Base

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2. A Compelling Mission

And a tie-in

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3. The ability to process recurring

gifts

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4. Ability to communicate through integrated

communication channels

•Online•Email•Direct mail

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5. The ability to thank donors

promptly

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Who are we looking for in our donor

base?

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What if you don’t have any

donors yet?

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You can start small!

•Begin with your loyal supporters and board members

•Introduce it to your email list

•Highlight the option of monthly giving on your website

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One client

•Launched with a series of four autoresponder emails

•Began in the first few months with 15 new monthly donors, including a handful of board members

•Nearly one year later - 40 regular monthly donors and one-time gifts have raised over $15,000

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How else can you recruit monthly

gifts?•Mobilize your volunteers

•Use video on your website

•Pick up the phone

•Facebook

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The trick is to start!

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What if you’ve got a monthly giving program but it’s

stale or stagnant?

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Begin by surveying your current monthly donors for feedback

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Compile a targeted mailing

• an oversized outer envelope, closed-faced, with a bright, colorful, real stamp

• a personal and genuine letter from the Executive Director

• a full-page testimonial insert with the voices (and faces) of other monthly supporters

• a full-page response device

• a stamped reply envelope (not a BRE, a real envelope)

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Every year ...

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A word about thanking

•No, you don’t need to thank every month

•Acknowledge impact in a special way

•Don’t stop communicating!

•Send them special versions of your regular communications.

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