@allieproff #LavaCon
Monkey See, Monkey DoUsing Video to Support Your
Documentation
Allie Proff
Enduring Understanding
• Go for it! Even if you’re intimidated, video
is worth doing and you can do it. • (p.s. The first video is the most difficult.)
Actionable Knowledge
Statistics why
Setup
Best Practices
Metrics
Metrics Tools Recommendations Discussion
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Average person watches
32.2 videos per month
You have 3 seconds
to grab user’s attention
Video is Growing by Leaps and Bounds
90%shoppers use video to make a decision
100,000,000users watch video every day
45.4% internet users watch video
75%executives watch business-related video at least once a week
1 minute of video =
1.8 million words
Our brains process images
60,000times faster than text
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Device Share of Video Starts Adobe U.S. Digital Video Benchmark Q1 2013 vs. Q1 2014
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Digital “Content” vs Analog “Relationship”
Quote copyright unavailable for slide share.
Read notes for the reason behind this slide,
and see the further reading for the link to the
BombBomb blog post that started me on this
path.
Joshua Meyrowitz
No Sense of Place: The Impact of
Electronic Media on Social Behavior
Tools
Metrics Tools Recommendations Discussion
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Tools - Hardware
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Tools - Software
Camtasia Snag-It Captivate
Movie Maker iMovie FinalCut Pro
Premier Avid Media Composer
Recommendations
Metrics Tools Recommendations Discussion
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Have a Purpose
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Write a Script or Storyboard
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Legal Stuff
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Details Matter
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Keep it Short
Analysis by Philip Guo for edX
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Immediately Engage
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Shooting the Video
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Editing the Video
View Screen
Tray
Tools
Tracks
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Video File Extensions Explained
Codecs
• DivX/XviD
• MPEG
• X264
Containers
• AVI
• FLV/SWF
• MKV
• MP4
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Publishing the Video
+ Great features, linking capabilities, popular.
- User may have to click through the ad, can’t control
video recommendations at end (unless embedding)
+ No ads, ability to brand your player, cleaner interface,
higher resolution, more video format options.
- Paid subscription, less native traffic, nothing viral (yet?)
+ More comments and interaction, Like Page button, tag
people, Pages gallery, granular advertising
- Not as easy to share outside of FB, split analytics
+ Easy to use, forces you to be concise.
- May not be the best medium for help, might not be right
for your brand or your audience.
Discussion
Metrics Tools Recommendations Discussion
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Video Styles and Types
Demonstrations
Training
Testimonials
Leadership
Teasers
Storytelling
Live Action
Screencasts
Motion Graphics
Slideshows
Live Streaming
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Enduring Understanding
Go for it! Even if you’re intimidated, video is worth doing and you can do it. (p.s. The first video is the most difficult.)
Actionable Knowledge
Statistics why
Setup
Best Practices
lavacon.org/mobile
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Resources
technicallyeclectic.wordpress.com
@allieproff
Video companies
• Vidyard – Personal recommendation
• VideoBrewery
• Simple Story Video
• BombBomb
• Video Explainers
• Matt Sullivan
• Audience suggestions…
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About Allie
Allie has been communicating technical knowledge for over fifteen years, whether it be in the U.S. Navy, as a high school math teacher, or a writer/editor at The Boeing Company.
She helps engineers and analysts write and produce their process instructions and user help in a variety of formats, including video demonstration.
[email protected], @allieproff, TechnicallyEclectic.wordpress.com, Linked In
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