P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Open Source Education Free Learning Real Results
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Hel
lo!
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Kick the Pedal in the World After Midnight
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Whe
n lif
e ha
nds
you
a le
mon
...
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Som
e D
o…
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Som
e th
ink…
$$$
And
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Whe
n th
is h
appe
ns…
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Man
y pe
ople
do
this
…
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Som
e cr
eate
thi
ngs
like
this
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Or
som
ethi
ng lik
e th
is…
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
The
y th
ink
like
this
…
Events evaporate. Patterns persist.
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
The
re is
alw
ays
$ to
be
mad
e
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Change.
Lots of it.
All the time.Wha
t’s
the
cons
tant
?
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
W(H
)AM
!
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Time
Rat
e of
Lea
rnin
g
Pace
of
Cha
nge
Old World
New World
Cha
nge
Past Now
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Busi
ness
& C
hang
e
It’s actually the same thing…Rules change, business changes
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Time
Rat
e of
Lea
rnin
g Pace
of
Cha
nge
Old World
New World
Same Problem:Events Evaporate, Patterns Persist
Consultants Get RichBusi
ness
& C
hang
e
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Com
pani
es k
eep
aski
ng:
WHY change?
WHAT to change TO?
WHO to change?
HOW to make the change happen?
WHAT to change (soft, ie., culture)?
WHAT to change (hard, ie., systems)?
HOW to sustain the change?
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
All t
hey
see
is…
.
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
In short, they ask:
Why do I need to change
myBusiness?
Money Making Machine?
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Mon
ey M
akin
g M
achi
ne ?
s 1. Which action brings in money the fastest?
2. Which action will have the biggest reduction in how fast money goes out to run the business?
3. Which action will release money or free up resource out of the business?
4. Which actions must I do to comply?
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Let’
s re
duce
thi
s to
…. Evolve,
Dominate, Or
Die!
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Evol
ve,
Dom
inat
e or
Die
!
Blockbuster Inc. is the largest chain of DVD, Blu-ray Disc, and video game rental stores in the world. The first Blockbuster store was opened in Dallas, Texas in October, 1985.
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Do
you
rem
embe
r….
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
And
…
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
And
…
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Opp
ortu
nity
!
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Netflix is an online DVD rental service. Established in 1997 it has amassed a collection of 100,000 titles and approximately 10 million subscribers. The company has more than 55 million discs and, on average, ships 1.9 million DVDs to customers each day.
It topped the Top 100 Online Retail Satisfaction Index with an American Customer Satisfaction Index score of 86, well over the industry average of 75.
Evol
ve!
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Evol
ve!
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Evol
ve!
Dom
inat
e!
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Die
!
Blockbuster Inc. is the largest chain of DVD, Blu-ray Disc, and video game rental stores in the world. The first Blockbuster store was opened in Dallas, Texas in October, 1985.
On the 3rd of March 2009, Blockbuster Inc hired legal counsel to explore a possible bankruptcy filing.
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Evol
ve,
Dom
inat
e or
Die
!
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Number Artist Sales
1 The Beatles 106,530,000
2 Garth Brooks 92,000,000
3 Led Zeppelin 83,620,000
4 Elvis Presley 77,280,000
5 Eagles 65,000,000
6 Billy Joel 63,250,000
7 Barbra Streisand 62,750,000
8 Elton John 61,620,000
9 Aerosmith 54,370,000
10 Pink Floyd 52,600,000
Date of Release Title Label Billboard Peak
RIAA Certified
January 13, 1973 Aerosmith Columbia #21 2x Platinum
March 1, 1974 Get Your Wings Columbia #74 3x Platinum
April 8, 1975 Toys in the Attic Columbia #11 8x Platinum
May 3, 1976 Rocks Columbia #3 4x Platinum
December 1, 1977 Draw the Line Columbia #11 2x Platinum
November 1, 1979 Night in the Ruts Columbia #14 Platinum
August 1, 1982 Rock in a Hard Place
Columbia #32 Gold
October 21, 1985 Done with Mirrors Geffen #36 Gold
August 18, 1987 Permanent Vacation
Geffen #11 5x Platinum
September 12, 1989
Pump Geffen #5 7x Platinum
April 20, 1993 Get a Grip Geffen #1 7x Platinum
March 18, 1997 Nine Lives Columbia #1 2x Platinum
March 6, 2001 Just Push Play Columbia #2 Platinum
March 30, 2004 Honkin' on Bobo Columbia #5 Gold
• 500,000 units: Gold album• 1,000,000 units: Platinum album• 2,000,000+ units: Multi-Platinum album• 10,000,000+ units: Diamond album
• Average price, new: USD $15
http://www.classicbands.com/bestsellers.html
Sales = $815,000,000
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Old
Wol
rd B
usin
ess
Mod
el
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Aer
osm
ith:
Old
Wor
ld L
imit
atio
nsOld World
– Physical albums, DVDs, concerts– Retail channels– Movie soundtracks– Record clubs– Bricks and mortar, silo business with lots of
overhead– Controlled marketing & promotion by record
companies, radio/TV stations, retail channels– Limited venues and time for concerts– Fixed/mature/maturing customer segments
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Aer
osm
ith:
Old
Wor
ld L
imit
atio
nsOld World
– Physical albums, DVDs, concerts– Retail channels– Movie soundtracks– Record clubs– Bricks and mortar, silo business with lots of
overhead– Controlled marketing & promotion by record
companies, radio/TV stations, retail channels– Limited venues and time for concerts– Fixed/mature/maturing customer segments
Gold#5ColumbiaHonkin' on BoboMarch 30, 2004
Platinum#2ColumbiaJust Push PlayMarch 6, 2001
2x Platinum#1ColumbiaNine LivesMarch 18, 1997
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
?
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
A M
MM
tha
t Ki
cks
the
Peda
l…
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Do
you
rem
embe
r?
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
And
…
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
A N
ew W
orld
MM
M
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
The
Gam
e
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Single playerMulti-player
On-lineThe
Gam
e
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
The
(W
eb-e
nabl
ed)
Plat
form
s
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
86 master tracks provided with game- Wide variety of artists, from Eagles to
Michael Jackson- Multiple labels represented
Hundreds more songs available on Guitar Hero Webshop through gaming platform at $1.99, or redemption of pointsRoyalty-driven
The
Con
tent
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
The
Web
Mul
tipl
ier
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Look
who
’s b
ack!
The
y ev
olve
d!
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
The
MM
M in
acti
on
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
The
MM
M +
Con
sum
er S
pace
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
The
Win
ners
It's a win-win-win-win for everybody:
Musicians & labels make $$$
Gamers get continuously fresh content , $$$
Video game companies sell new games using the same basic mechanics $$$
The platform manufacturers sell more units $$$
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
The
Res
ults
• The Guitar Hero franchise has become a cultural phenomenon, making many appearances in popular culture, becoming extremely popular as party games, and revolutionizing the modern music industry. The series has sold 23 million units, earning US$1.6 billion at retail
Graft, Kris (2008-01-21). "Guitar Hero Breaks $1 bln".
Next Gen Business. http://www.edge-online.com/news/guitar-hero-breaks-1-bln
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Guitar Hero released a special Aerosmith edition last year. The band has gone on record in saying that it is already the single most profitable product they have ever released. This video game has earned them more money in one year than any of their albums, even the records that have been sitting on shelves for over twenty years. http://media.www.uwmleader.com/media/storage/paper980/news/2009/01/29/Music/Guitar.Hero.The.Music.Industrys.Villain-3606224.shtml
The
Res
ults $
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
The
Res
ults Merchandising, concert sales, their
ability to sign a new contract (have) all been unbelievably influenced by their participation in Guitar Herohttp://www.strategyinformer.com/news/2149/activision-blizzard-aerosmith-makes-more-money-from-guitar-hero-than-album-sales
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
The
Res
ults Merchandising, concert sales, their
ability to sign a new contract (have) all been unbelievably influenced by their participation in Guitar Herohttp://www.strategyinformer.com/news/2149/activision-blizzard-aerosmith-makes-more-money-from-guitar-hero-than-album-sales
RISK REMOVALRISK REMOVAL
=They have a future!
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
The
MM
M E
xpla
ined
AURAAURA
INFORMATISEDINFORMATISEDSERVICESSERVICES
ACCESSACCESS
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Last
Wor
ds
It’s all about managing and leveraging change.
It’s all about understanding how your Money Making Machine works in the New World
And realizing that NOT CHANGING your Money Making Machine is not an option!
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
The
n
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Now
– A
ir G
uita
r in
the
New
W
orld
!
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
You
and
your
fri
ends
thi
s w
eeke
nd
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
His
tory
red
ux
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
We’
re e
galit
aria
n, s
o…
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Five
Mon
ey M
akin
g M
achi
ne ?
s• Which action brings in money the
fastest?• Which action will have the biggest
reduction in how fast money goes out to run the business?
• Which action will release money or free up resource out of the business?
• Which actions must I do to comply?• Will the action be fun and will we
learn anything?*
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED
Que
stio
ns?
Thank you!
P R O V O K I N G – I N S P I R I N G – E D U C A T I N G – F A C I L I T A T I N G - E N A B L I N G .
T H E V I R T U A L B U S I N E S S S C H O O LCOPYRIGHT 2009 ALL RIGHTS RESERVED