Monetization 101:How to Make Money Blogging
By: Gina McCauley, “The Blogmother”
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
HousekeepingAV Check
Intended Audience
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
Agenda
Why Bloggers Don’t Make
Money
Establishing a BASIC Blogging Business Plan
Survey of ways bloggers make
money
Case studies of successful
monetization strategies
One thing bloggers must do today if
they want to make money
Homework&
Registered Attendee Perk
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
About Me
Founder of the annual Blogging While Brown Conference.Speaker at BlogHer, SXSW Interactive, Blog World Expo.Blogging since 2006.
@bwbconference
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
Common Monetization Methods
Direct
On the Blog
Billboard
Blog Real Estate‹ ›
Indirect
Because of the Blog
Rocket Launcher
Leverage
VS.
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
Direct
Display Ads
Sponsored Posts
Affiliate sales
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
Indirect
Physical Products
Digital Products/ Information Products
Consulting/ Coaching
Speaking/ Hosting
Webinars/Teleseminars (Courses)
Affiliate Programs
Subscription Sites/ Continuity Products Events/Experiences Services (Helping other
Bloggers)
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
Case Study: Black and Married With Kids
Display Ads
Site takeover
Affiliate Sales
E books
DVDs
E-courses
Other people’s books (affiliate sales)
Events (Retreats and Live Screenings)
Subscription Service
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
Case Study: FoodBabe.com
Recurring Subscription Service - meal planning, shopping list, nutrition tips.
Display Ads in sidebar
Book
Free E-Book give-a-way. (* List Building)
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
Case Study: Mimi G Style
Video sewing tutorials
Mimi G. Sewing Conference
Deal with Simplicity to Sell Mimi G. Branded sewing patterns
Sponsored posts and ambassadorships.
Affiliate sales - ( Fabric, sewing machines)
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
Why Bloggers Don’t Make (Enough) Money
Lack Focus
1
Lack Information
2
Lack Business and Social
Connections
3
Lack Action
4
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
Why This Matters To Me
#1 Question I get asked is “how do I make money blogging?” (Followed closely by how do I get people to read my blog)
Bloggers being exploited and abused.
In order for us to have diverse images and content in the Digital Age, creators have to be able to fund their work.
Blogs dying prematurely due to poor planning and execution.
Lots of wasted time and energy.
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
What Every Blogger Must Do If they Want to Make Money Online
Sell
ÄSomething
bTo Someone
ÜAt a price they
are willing to pay
$In an amount
that allows you to meet your
GOAL - it always comes
back to the GOAL
G
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
ONE thing you need to do from Day 1
LIST BUILDING
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
Email Marketing Terms You Need to Know
Autoresponder List Segmentation Lead Generation
Call to Action Copywriting
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
Homework
Fill out the one-page business plan within one
week.
1
Email your business plan to [email protected]
2
I will schedule a 30 minute call
with you to discuss your
plan.
3
Sunday, March 29, 2015
MONETIZATION 101: HOW TO MAKE MONEY BLOGGING
One-Page Business PlanWhy do I want to have a blogging business?
What am I going to offer?
Who is going to buy what I am offering?
How much am I going to charge?
What facts do I have that indicate I can sell enough at that price to reach my goal?
Sunday, March 29, 2015
Join me in Austin,TX, June 19-20th for the
2015 Blogging While Brown Conference!
Sunday, March 29, 2015