MOHI-UD-DIN ISLAMIC UNIVERSITY
NERIAN SHARIF (AJ&K)
________________________________________________________
SCHEME OF STUDIES MASTER OF BUSINESS ADMINISTRATION
(BBS/MBA/MS) FALL 2015 & ONWARDS
MOHI-UD-DIN ISLAMIC UNIVERSITY NERIAN SHARIF (AJ&K)
Semester-1
S.NO COURSE C.H CODE
1 FINANCIAL ACCOUNTING-I 3 FIN-511
2 BUSINESS COMMUNICATION 3 HUM-511
3 INTRODUCTION TO MANAGEMENT 3 MGT-511
4 BUSINESS ECONOMIC 3 ECO-511
5 PRINCIPLES OF MARKETING 3 MKT-511
6 QURAN AND HADITH 3 ISL-601
Total 18
Semester -2
S.NO COURSE C.H CODE
1 MARKETING MANAGEMENT 3 MKT-512
2 BUSINESS RESEARCH METHODS 3 MGT-512
3 INTRODUCTION TO HRM 3 HRM-512
4 FINANCIAL MANAGEMENT 3 FIN-512
5 LEADERSHIP 3 MGT-514
6 SEERAT & TASAWWUF 3 ISL-512
Total 18
Semester -3
S.NO COURSE C.H CODE
1 COST & MANAGEMENT ACCOUNTING 3 FIN-521
2 ORGANIZATIONAL BEHAVIOR 3 MGT-521
3 BUSINESS MATHEMATICS & STATISTICS 3 MTH-521
4 ENTREPRENEURSHIP 3 MGT-523
5 STRATEGIC MANAGEMENT 3 MGT-525
Total 15
Semester -4
S.NO COURSE C.H CODE
1 BUSINESS LAW 3 MGT-522
2 TOTAL QUALITY MANAGEMENT 3 MGT-524
3 STRATEGIC MARKETING 3 MKT-522
4 BUSINESS FINANCE 3 FIN-522
5 PROJECT MANAGEMENT 3 MGT-526
Total 15
Semester -5
S.NO COURSE C.H CODE
1 OPERATIONAL MANAGEMENT 3 MGT-611
2 SUPPLY CHAIN MANAGEMENT 3 MGT-613
3 ELECTIVE-I 3 XXX
4 ELECTIVE-II 3 XXX
Total 12
Semester -6
S.NO COURSE C.H CODE
1 MANAGEMENT THEORY & PRACTICE 3 MGT-612
2 ADVANCE RESEARCH METHODOLOGY 3 MGT-614
3 Elective-III 3 XXX
4 Elective-IV 3 XXX
Total 12
Semester -7
S.NO COURSE C.H CODE
1 THESIS/RESEARCH WORK 6 MGT-690
2 Total 6
In lieu of Thesis
1 Elective-I 3 XXX
2 Elective-II 3 XXX
Total 6
Total credit hours 96
Note:
For MS/MBA includes compulsory 6 credit hours of research thesis in case of MS
Research/field project in case of MBA. In case of MBA the project may be substituted with
two courses.
SPECIALIZATION
List of Elective Courses
1. Human Resources Management
1. Recruitment and Selection HRM-651
2. Training and Development HRM-652
3. Performance Management HRM-653
4. Leadership and Motivational Skills HRM-654
5. Human Resource Development HRM-655
6. Organizational Development HRM-656
7. Career Management HRM-657
8. Strategic Human Resource Management HRM-658
2. Banking and Finance
1. Corporate Finance FIN-651
2. Financial Market & Institution FIN-652
3. Financial Reporting And Analysis FIN-653
4. Financial Risk Management FIN-654
5. Investment Management FIN-655
6. Investment and portfolio Management FIN-656
7. Behavioral Finance FIN-657
8. Money & Capital Market FIN-658
3. Marketing
1. Marketing Research MKT-651
2. Sales in Marketing MKT-652
3. Seminars In Marketing MKT-653
4. Internet Marketing MKT-654
5. Integrated Marketing Communication MKT-655
6. Brand Management MKT-656
7. Advertising & Media Planning MKT-657
8. New Product Development MKT-658
4. Informational Technology
1. Programming Fundamentals IT-651
2. Data Communication IT-652
3. Operating Systems IT-653
4. Computer Networks IT-654
5. Database Systems IT-655
6. Software Engineering IT-656
7. Mobile Application and Development IT-657
8. Web Programming IT-658
9. E- Business IT-659
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF,
AJK
Program: MBA Credit Hours: 3
FINANCIAL ACCOUNTING
1. Accounting and its role
Development of accounting, Accounting Theory and Conceptual framework,
Accounting Defined, Why study Accounting, Financial statements, Major
fields of Accounting, Accounting as a Career, Question for Class Discussions
2. Basic Accounting Concepts
The Entity Concept, The Reliability (or Objectivity) principle, The cost
Principle ,The Going-Concern Assumptions, The Stable Currency
Assumptions, Ethics-the-Most Fundamental Principle of Accounting
3. The recording process
The Recognition Issue, The Valuation Issue, The Classification Issu, The
Recording Process, Analysis of Transaction, The Journal, The Ledger
Balancing the Accounts, Trial Balance Limitations of Trial Balance , Chart of
Accounts
4. The year and adjustments and financial statements
Recording Revenue and Expenses, Accounting Period, Need for Adjusting
Entries Adjusting Entries Illustrated, Preparation of Financial Statements
5. Accounting for trading organization
Accounting for Stock and Cost of Goods Sold, Periodic System, Closing
Entries, Perpetual System, the Accounting for Sales
Worksheet, Preparation of financial Statements, Departmental Accounts
6. Accounting for stock
Measurement of Stock Cost, Perpetual Stock System, Periodic Stock System,
First in First out , Last in First out
7. Accounting for property, plant and equipment
Units-of-Output Method, Reducing-Balance Methods, Sum-of-the-years-digits
Method Revaluation, Review of Useful life, Wasting Assets and Depletion,
Demonstration Problem
8. Company final Accounts
Trading Account, PLS account, Balance sheet.
9. Cash Flow Statement
The Concept, The Advantages, Accounting Profit and Cash Flows,
Preparation of statement of cash Flows, Operating Activities
RECOMMENDED BOOKS
a. Williams, Haka, Bettner: Financial & Managerial Accounting, Latest Edition,
Prentice Hall
b. .Professor Muhammad Ammanullah Khan: Financial Accounting, Latest
Edition
c. Frank Wood’s: Business Accounting 1, Eleventh Edition
d. Meigs and Meigs, Accounting for Business Decision, 14th Edition
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF,
AJK
MBA-1 Credit Hours:3
BUSINESS COMMUNICATION
1. Introduction to Communication skills
Organizations communication, Understanding business communication,
communicating in teams and mastering listening and non-verbal
communication skills, Inter-cultural communication, communicating through
technology
2. Written Communications
Business Correspondence the art of good letter writing, The Role of sentences
and paragraphs, punctuation, Writing effective and excellent business letters
Openings building the main body, Logic and sequence. Effective endings,
Style. Active vs. Passive. Creating typographic excellence on Computers,
Letters for complaint, Memos and other forms of Correspondence, Minutes,
Email. Writing Reports, Outlines and guidelines on report writing, Appraising
a Draft Report, Sales Letters and Proposals, The Use of Proposals. Preparing a
sales proposal, Example Proposal.
3. Oral Communications
Interviewing and Conducting Meetings, Introduction to art of presentation
speaking, Techniques for reducing speakers‟ anxiety, Choosing your topic
and putting your speech together
Non-verbal aspects of Delivery. Body Language. Language Knowledge. .
Presentation of informative speeches. Creating and using effective visual aids.
Developing powerful stage preference.
4. Persuasive Communications
Understanding Persuasion, Prepare to persuade. Organize a persuasive
presentation. Methods of persuasion. Persuasive speech.Persuasive message of
fact, value and policy. Impact on audiences. Use of evidence, reasoning and
emotional appeals. Challenges of persuasive speaking, the role and purpose
of persuasion. Aristotle and persuasion: A classic combination of Ethos,
Logos, and pathos. Comparison with contemporary techniques and strategies
employed in contemporary advertising and political campaigning
BOOKS RECOMMENDED
a. Business Communications Essentials by Court Bovee, John Thill
b. Model Business letters by L. Garside
c. Some essential handouts by subject instructor
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF,
AJK
Program: MBA Credit Hours:3
INTRODUCTION TO MANAGEMENT
1. Objectives:
Hold informed conversations with functional specialists and understand how
to draw effectively on their expertise in managing organizations. Understand
the relevance of the western management principles and theories, for local
settings. Understand the Islamic perspective of managing businesses and
organizations. Apply course concepts and theory in a practical context
Integrate several of the disciplines studied. Demonstrate empirical
investigative skills by producing an in-depth analysis of a management
situation usually presented through case studies, resulting in recommendations
for a programme of action.S Recognise the need to take a holistic approach to
performance improvement rather than a narrowly functional approach.
2. Introduction to Management
Organization, The management Process
3. The History and evaluation of Management :Organizational theories and
different approaches to management
4. The organizational Culture and the Manager
The external environment and the Manager .The internal environment and the
manager
5. Foundations and basic elements of Planning
Process of planning and MBO .Effective strategic planning
6. Decision Making
The manager’s role as decision maker .Decision making process
7. Basics of Strategic Management
Case of Strategic Management . Strategic management process
8. Organizational Structure
Types of organizational structures
9. Human Resource Management
HRM processes
10. Motivation its theories
Current issues in Motivation
11. Team work and Group Behaviour
Case of team and team work
12. Leadership and its characteristics
Leadership styles and behaviours
13. The process of Control
The Control Standards
RECOMMENDED TEXT BOOK
Mary Coulter &Robbins, Management, International ed.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF,
AJK
Program: MBA Credit Hours:3
BUSINESS ECONOMICS
1. Introduction to Economics
Micro versus Macro Economics, Positive versus Normative Analysis
2. Micro Perspective of Economics (The market forces of Supply and
Demand)
Demand Schedule, Law of Demand, Demand Curve, Individual Demand and
market demand, Shifts in the demand curve, Supply Schedule, Law of Supply,
The Supply schedule and the Supply curve, Individual Supply versus Market
supply, Shifts in Supply, Market Equilibrium.
3. Supply and Demand: Government Regulations
Price Ceiling, Price Floor, Effect on market Outcome.
4. Elasticity of Demand and Supply
Price elasticity of demand, Calculation of the Price Elasticity: Point Elasticity
and Average Based Formula, Factors Affecting Price Elasticity of Demand,
Price Elasticity and Total Revenue, Price Elasticity of Supply, Factors
Affecting Price Elasticity of Supply.
5. The Production Function and the Costs of Production
The Production Function, Efficient Method of Production, Production
Function and Types of Costs, Short run cost analysis, Long run Costs,
Opportunity Cost, The Law of Diminishing Returns, Economies and
Diseconomies of Scale.
6. Market Structures and Competitive Markets
The meaning of Competition, Demand for an Individuals Firms Product,
Profit maximization and competitive firms supply curve, Short-run
Equilibrium of the Firm (Economic Profit, Loss, and Breakeven), The supply
curve in the competitive market, Long-run equilibrium of the firm.
7. Monopoly and Monopolistic Competition
Characteristic of Perfect and Imperfect Competition, (monopoly, Oligopoly,
monopolistic competition) in short and long run, price discrimination in
monopoly.
8. Macro Perspective of Economics (A Frame Work of Macro Economics)
Evolution of Macro Economics, Scope of Macro Economics, Macro
Economics Variables and their Functional Relationship.
9. Assessing the Economy’s Performance
Concepts of National Income, Circular flow of National Income,
Measurement of National Income, Production Approach, Income Approach,
Expenditure Approach, Real GDP and Nominal GDP, The GDP Deflator,
Consumer Price Index, The CPI versus GDP Deflator.
10. Issues of Macro Economics
Unemployment: Measurement of unemployment, Types of unemployment,
Full employment level, Economic and non-economic cost of unemployment.
Inflation: Meaning and measurement of inflation, Types of inflation, Effects
of inflation.
11. Aggregate Demand & Aggregate Supply Curves
Aggregate demand, Aggregate Supply curve, Classical version, Keynesian
version.
TEXT/REFERENCE BOOKS
a. “Economics: Theory and Practice” (7th edition) 2004 by Patrick J. Welch and
Gerry F. Welch (W&W)
b. “Principle of Microeconomics” (2001) by Mankiw N. G
c. Olivier Blanchard, Macroeconomics, 2007,
d. Rundiger Dornbush & Stantley Fischer: Macroeconomics, McGraw Hill
e. Robert S. Pindyck & Danial L. Rubinfeld: Microeconomics
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF,
AJK
Program: MBA Credit Hours: 3
PRINCIPLES OF MARKETING
1. Objectives:
Understand the marketplace and the consumers. Understand the elements in
marketing mix and their application in marketing decisions. Outline the
functions of marketing communication. Discuss social responsibility and
ethics in marketing. Understand the importance of customer relationship in
marketing and the creation of customer value.
2. PRINCIPLES OF MARKETING
a. Introduction to marketing
b. Marketing and the Society, Importance and scope of marketing,
Definition of marketing, Nature and concept of marketing Marketing
environments
c. The Marketing environment, Environmental scanning and monitoring
Marketing & strategy
d. Strategic planning, Strategic marketing planning, Forecasting
marketing demand
e. Marketing decisions Information required for marketing decisions,
Reasons for obtaining information, marketing research.
f. Consumer behaviour Information for purchase decisions, Consumer
decision process, Influence of social and psychological factors, Market
implications.
g. Market segmentation and targeting Factors for Segmentation,
Selecting the target market, developing the positioning and target
market strategies
h. Products and services. Definition of product and services,
Classification of consumer goods, Classification of business goods
i. Product development and life cycle
j. Product development process and commercialization, Product life
cycle stages and its implications
k. Pricing. Overview of pricing, Importance of pricing, Break even
analysis, Factor effecting pricing decisions. Setting the price and
relating strategies Pricing objectives, Status quo Pricing, Price
strategy
l. Pricing techniques and their applications Cost based pricing, Cost plus
pricing, Target pricing, Floor pricing. Distribution
m. Importance of distribution channels, selecting a channel of
distribution, Retail functions in distribution, recent trends in
wholesaling and retailing.
n. Promotion. Importance and types of promotion, Channels of
communication, Objectives, budgeting and promotional mix, Legal
environments of promotion
o. Advertisement and publicity. Scope of advertisement and publicity,
Characteristic of advertisement and publicity, Development, planning
and implementation of advertising plan, Evaluating the success and
failure of promotional plan.
p. Introduction to e-business. Introduction, Different trends, Rules of
doing e-business, E-business application in the market.
RECOMMENDED TEXTBOOKS
a. Philip Kotler, Principles of Marketing (Latest Edition)
b. David Jobber, Principles of Marketing (Latest Edition)
c. Williana.f.Stanton Fundamentals of Marketing MeGRAW-HILL
New York(1907)
d. international Marketing by Wilham.D.Cateora
e. Fundamentals of maiketiag by William.1.Stamon
MOHIUD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF,
AJK
Program: MBA Credit Hours: 3
MARKETING MANAGEMENT
1. Marketing: an overview
Definitions, The evolution of marketing management, The marketing concept
and social responsibility, The importance and scope of marketing, The basic
functions of marketing.
2. Marketing information systems
Concept and components of marketing information systems, marketing
intelligence system, Marketing research system, Analytical marketing system,
Marketing decision support system.
3. Consumer markets and consumer behaviour analysis
Demographic dimensions of consumer market, Behavioral dimensions of
consumer market, The consumer's decision process, The buyer's decision
process, The industrial market, the reseller market and the Government
market, Organizational markets and their buying objectives & structures.
4. STP marketing
An overview of marketing opportunities and target markets, Market
segmentation concept patterns & procedure, Dimensions to segment consumer
and industrial markets, Market targeting and product positioning.
5. Product markets strategies
Basic concepts of product planning, the product life cycle: Stages and
marketing strategies, new product planning and development, Product-mix
strategies, Branding, packaging and labeling.
6. Pricing strategies and policies
Procedure for price setting, Methods of setting prices, Price-adaptation
strategies, One-price and flexible-price polices, Price level policies over the
product life cycle, Initiating and responding to price changes.
7. Marketing channel decisions
Channel - design decisions, management decisions, and Channel dynamics.
8. Promotional strategies
Effective advertising programs, Sales promotion and public relations
programs, the strategic personal selling process, Strategic sales-force
management.
RECOMMENDED TEXT/REFERENCE BOOKS:
a. Philip Kotler, Marketing Management, Analysis, Planning, Control, Prentice
Hall
b. William J. Stanton & Charles Futrell, Fundamentals of Marketing, McGraw
Hill.
c. Jagdesh Sheth and Dennis E. Garrett, Marketing Management: A
Comprehensive Reader, South Western Publishing.
d. E. Jerome McCarthy & William. D. Pareanth, Basic Marketing: Managerial
Approach, IRWIN.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
BUSINESS RESEARCH METHODS
The Role of Business Research
What is business research, why it is important?
The research process: An overview
What are the key steps in research process, Types of research?
Problem Definition and the Research Proposal
Contents of research proposal, writing effective research proposals
Exploratory Research and Qualitative analysis
Qualitative research and theory building
Survey Research: An Overview
Survey method and business research
Survey Research:
Basic Method of Communication with respondents
Measurement and Scaling Concepts
Types of measures, Types of scales
Questionnaire Design
Open ended questions, Close ended questions
Sample Designs and Sampling Procedures
Types of Sampling, Relevance of sampling technique to research question
Determination of Sample Size
Basic Data Analysis: Descriptive Analysis
Entering data in SPSS
Data analysis and interpretation
Regression analysis using SPSS
The Research Report
Contents of a research paper, Managerial decision making and Research, Policy implications
for managers
RECOMMENDED BOOKS
1. William G. Zikmund, Business Research Methods, Latest Edition, Thomson Learning
2 .UMA SKERAN ,Business Research Methods
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
INTRODUCTION TO HUMAN RESOURCE MANAGEMENT
Introduction
Meeting present human resource requirements, what is HRM? Why HRM is important?
Emerging Human resource management challenges
Trends in HRM, Global vs local HRM practices
Conducting Job analysis
HR Planning, Job Description, Job Specification
Staffing
Recruiting and selecting employees, Recruitment techniques, Sources of recruitment,
Selection tests and Interviewing techniques.
Employee development
Performance appraisals, Performance management
Training and development
Training the employees, Types of training, Technique of training.
Developing careers
Career growth
Compensations
Managing compensation, Types of compensation.
Rewarding performance
Pay for Performance
Designing and administering benefits
Types of benefits
Employee relations
RECOMMENDED BOOKS
1. By Luis R. Gomez Mejia, David B. Balkin, Robert L. Cardy Managing Human Resources.
(Fourth ed.)
\
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
Financial Management
Meaning and Scope of Financial Management
Finance and financial management, forms of business organizations
The Finance manager and the financial environment
Financial markets, financial institutions, the roles of the finance manager, Goals of the firm,
Agency problems
Time Value of Money
Calculate the future value (FV) or present value (PV) of a single sum of money, Calculate the
FV or PV of an annuity and an annuity due, Calculate the value, in a perpetuity problem,
Calculate the FV or PV of a series of uneven cash flows (i.e., compound or discount the Cash
flows),
Bond and Their Valuation
Key Characteristics of Bonds, Bond Valuation, Bond Yields, Bonds with Semiannual
Coupons,
Share and Their Valuation
Types of Ordinary Stock, Ordinary Stock, Ordinary Stock Valuation, Preferred Shares
Investment Appraisals
Discounted Cash flow techniques, a comparison of the NPV and the IRR methods
Analysis of Cash Flows
Explain the relevance of cash flows to analyzing business activities; Describe the elements of
operating cash flows; Describe the elements of investing cash flows; Describe the elements
of financing cash flows; Classify a particular item as an operating cash flow, an investing
cash flow, or a Financing cash flow; Compute, a statement of cash flows
Analysis of Inventories
Compute ending inventory balances and cost of goods sold using the LIFO, FIFO, and
average cost methods to account for product inventory;
The Cost of Capital
Define and calculate (1) the component cost of debt, (2) the component cost of preferred
stock, (3) the component cost of retained earnings (three different methods), and (4) the
component cost of newly issued stock or external equity; define the target (optimal) capital
structure; Define and calculate a company’s weighted-average cost of capital.
The Basics of Capital Budgeting
Define capital budgeting;describe and calculate four methods used to evaluate capital
projects: payback period, discounted payback period, net present value (NPV), and internal
rate of return (IRR);explain the NPV profile;explain the relative advantages and
disadvantages of the NPV and IRR methods.
Capital Structure
Define target capital structure and optimal capital structure .Explain business risk and
financial risk; Define operating leverage and explain how it affects a project’s or company’s
expected rate of return; Define financial leverage; Calculate degree of operating leverage,
degree of financial leverage, and degree of total leverage;
Managing Current Assets
Working Capital Terminology, Alternative Current Asset Investment Policies, The Concept
of Zero Working Capital, Cash Management, Cash Management Techniques, Marketable
Securities, Inventory costs, Inventory Control Systems, Receivables Management, Credit
Policy, Setting the Credit Period and Standards, Setting the Collection Policy
Financing current Assets
Sound Working Capital Requires Appropriate Financing, Alternative Current Asset
Financing Policies, Advantages and Disadvantages of Short- Term Financing, Accruals,
Account Payable (Trade Credit), Short-Term Bank Loans, The Cost of Bank Loans,
Choosing a Bank, Commercial Paper, Use in short-Term Financing
RECOMMENDED BOOKS
1. Ross, S.A., Westerfield, R. W. & Jordan, B. D. (2006) Fundamentals of corporate finance.
7th edition. New York: McGraw Hill
2. Eugene F. Brigham: Fundamentals of Financial Management
3. Jones, Financial Management
4. White, Sondhi and Fried, Analysis of Financial Statements
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
LEADERSHIP
Outlines:
The meaning, Importance and Nature of Leadership including Leadership roles.The Personal
Attributes of Leaders. The leadership Theories and Styles. The concept of Emotional
Intelligence. Motivation, Negotiation, Coaching and Team Building by Leaders.
Communication and Conflict Resolution by leaders.
Recommended Text:
Leadership Research, Findings, Practices and Skills (Second Edition) by Andrew J. DuBrin.
Additional Readings:
The many facets of Leaderships, Edited by Goldsmith. Govindarajan, Kaye and Vicere.
Best Practices in Leadership Development and Organizational change by Carter, Ulrich and
Goldsmith, Jhon Wiley and sons, San Francisco, CA. 2005.
Emotional Intelligence by Daniel Goleman.
Working with Emotional Intelligence by Daniel Goleman.
The Eight Habit from Effectiveness to Greatness by Stephen R. Covey.
RECOMMENDED BOOKS :
Leadership by Andrew J.Durbin 5th Edition.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
ACCOUNTING COST AND MANAGEMENT
Concept and scope:
Definition- cost accounting, cost objects, cost element, sources and uses of cost data, cost
accounting vs financial accounting, cost department
Cost classification and control
Direct and indirect cost, product and period cost, controllable and uncontrollable cost, fixed
and variable cost, semi variable and step fixed cost, cost flow, cost of goods sold and
manufactured statement.
Material costing and control
Procedure of material procurement, LIFO, FIFO and weighted average method, perpetual
inventorysystem, economic order quantity.
Labour costing and control
Direct and indirect labour, productivity and efficiency, time sheet, time card, overtime , idle
time, payroll, labour turnover rate, straight piece rate, incentive wage plan, group bonus plan
FOH and control
Classification of OH, predetermined OLL rate, FOH cost (planned, applied and actual) over
and under applied OH
Standard costing
Introduction, material price and usage variances, labour rate and efficiency variances, FOLL
variances
Break even analysis
Contribution margin, cm to sale ratio, break even in value and units, margin of safety ratio,
break even graph.
RECOMMENDED BOOKS :
Cost accounting, F Usray, Hammer, Adolph Martz.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
ORGANIZATIONAL BEHAVIOUR
What is Organizational Behaviour?
Importance of organizational behaviour
Foundations of Individual Behaviour
Biographical Characteristics, Ability, Learning.
Organizational behaviour from Islamic and indigenous perspective
Understanding human psychology through the lenses of Quran and Sunnah
Attitudes and Job Satisfaction
Types of attitudes, Types of behaviors
Perception and Individual Decision Making
Why perception is important, Types of decision making, Biases and errors in decision
making.
Motivation concept
Content theories of Motivational, Process theories of motivation
Motivation: from concept to application
Applying motivation concepts for designing reward system, motions and Moods
Foundations of Group Behaviour
Groups in organization
Basic Approaches to Leadership
Trait theories, Behavioral theories
Power and politics
Types and sources of power, Politics in organizations
Conflict and negotiation
Types of conflicts
Functions of organization structure
Types of organizational structure, Organizational structure and its impact on individuals and
groups
Organizational culture
Organizational culture and individual behaviour
RECOMMENDED BOOK
1. Robbins, P. S., & Judge, T. A. (2009). Organizational Behaviour. 13th ed.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
BUSINESS MATHEMATICS & STATISTICS
SET THEORY AND SYSTEM OF LINEAR EQUATIONS
Set Theory, Types of sets, Methods of Representing sets ,Venn Diagram, System of Linear
Equations and its Applications, Solution of Linear system of equations as well as solution by
graphically method, Quadratic Inequalities, Sets and properties of sets, Slopes, distance
between two points, graphical understanding, Rate, Ratio, proportion, percentage, Interest,
depreciation and fraction, Pie chart, bar chart and word problems, Real number and real line,
Solution of linear equations involving one and two variables and presenting them in real line,
Mathematical concepts in Business, Discount, profits and general understanding of business,
Mathematics of merchandise
MATRICES
Introduction of matrices, addition, subtraction and multiplication of matrices, Inverse of
matrices and linear solution, Exponents and radicals, Solution of linear equations involving
more than two variables, Introduction to optimization and linear programming
DESCRIPTIVE STATISTICS
Introduction to Statistics, Constructing a Frequency Distribution, Graphing Frequency
Distribution, Measures of Central Tendency, Percentiles, Deciles and Quartiles, Measures Of
Dispersion and skewness, Range and Semi-Interquartile Range, Coefficient of Variation
Chebysshev‟s Inequality
PROBABILITY
Definitions of Probability, Addition and Multiplication Rules of Probability, Probability
Distribution, Discrete Probability Distribution, Expected Values and Variance, Continuous
Probability Distribution, The Binomial Distriution, The Poisson Distribution, Hyper
geometric Distribution, The Normal Distribution
SAMPLING AND SAMPLING DISTRIBUTION
Population and Sample, Parameters and Estimators, Reasons for Sampling, Random
Sampling,Stratifies Random Sampling, Systematic Sampling, Cluster Sampling
Sampling Distributions, Point and Interval Estimation, Determination of Sample Size
TESTING OF HYPOTHESIS
The rationale of Hypothesis Testing, Type of Errors,Testing Hypothesis about One Mean
Testing Hypothesis about Two Means, Testing Hypothesis about Proportions, Goodness of
Fit , Contingency Table Analysis
REGRESSION AND CORRELATION ANALYSIS
The Functional Relationship between Two Variables, Scatter Diagram, Linear Correlation
Inferences Concerning Correlation Coefficient, The Linear Regression Equation, The
Principle of Least Squares, Estimating Regression Equation, Coefficient of Determination
Multiple Regression and Correlation Analysis
TIME SERIES AND INDEX NUMBERS
Introduction to Time Series, Components of Time Series Measures of Trend and Seasonal
Variation Time Series Analysis in Forecasting, Defining and Index Number, Un-weighted
Aggregate Index, Price, Quantity and Value Indices, CPI and its Use
TEXT BOOKS
1. Mansfield, E., Statistics for Business & Economics: Methods and Applications.
2. Danier, W. W., Terrell, J. C., Business Statistics: Basic Concepts and Methodology
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
ENTREPRENEURSHIP
Introduction:
Entrepreneurial Pcrapectire, Defining entrepreneurship economies pro ventures, pruners
and characteristicn.
Entrepreneurship and new free enterprise:
Entrepreneurship venture, Environment of Small Business riak Failure Model for New
Ventures
Feasibility Planning
Product and scrvice COTICCOS Ion new ventures
The product concept and commercial Opportunities.
Manufacturing matters, products and technology. itInnlifying ()ppm-militias and product
development process.
Production Protection
Patents, Trademarks and Copyrights.
benign patents protect ornamenfal diginCtiOn disclosures, Patent process, Trademarks and
service marks. Rights and swearing government information. The 100M)111 ride of
enterprise.
Marketing and nor venture development:
Morketiog research foe new ventures, marketing concepts, Market focused on Orgimizations.
Competitive an.alyris, implissiinns of Market Research sources of market inielligenec.
Entrepreneurial team and business formation:
Matching human resource Nee& and skills legal forms of business in perspective, sole
proprietmship, partnership and Corporations.
13usiness Acquisitions and Franchising
Rationale for Acquiring no business, Evalualivn acquiring opportimirieS, Methods of
mlnation, strumunng the acquisition and franchising.
Financial Resources for New Ventures.
Asset klanagornent, Eying Financing, Dela Financing, Venture Capita
Recommended Books:
David It 11011: Entrepreneurship, New Velma° Creation, Prentice Hall 2. Bill Bolton Ss
John Thompson: Entrepreneurs Talent, Temperament, Technique, Riatersynnh Heinemann
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
STRATEGIC MANAGEMENT
AN OVERVIEW
Strategic management: Definition and process, Key terms in Strategic Management, The
nature of strategic decisions. The strategy managers: the role and tasks. Strategic planning
and its benefits and pitfalls
STRATEGY FORMULATION: Vision and Mission
The business vision & mission, Importance of vision and mission, Components of mission
statement, Writing and evaluating mission statement
STRATEGY FORMULATION: EXTERNAL & INTERNAL ASSESSMENT
Operating environment scanning, Structural analysis of competitive forces, the structure and
performance of the industry as a whole.The structure and performance of individual
competitors. Company situation analysis. Financial diagnosis other functional areas
diagnosis, Existing strategies audit SWOT analysis
STRATEGIES IN ACTION
Long-term Objectives, Types of Strategies, Integration Strategies, Intensive Strategies
Diversification Strategies, Defensive Strategies Michael Porter’s Generic Strategies, Means
for achieving Strategies, Strategic Management in non-profit and Government Organization
Strategic Management in small firms
STRATEGY FORMULATION: ORGANIZATION AL PROCESS
The strategy-making hierarchy, corporate strategy, Line of business strategies, Functional
strategies, Operating strategies, the factors shaping strategy Strategy and ethics, the basic
strategy-making approaches.
STRATEGY ANALYSIS AND CHOICE
A comprehensive strategy formulation framework The input stage The matching stage
SWOT Matrix Space Matrix BCG Matrix IE Matrix The Grand Strategy Matrix The
decision QSPM Matrix Strategy choice criteria Consistency tests
Clarity of goals appropriate timing Flexibility Management commitment The politics of
strategy choice
STRATEGY IMPLEMENTATION
Analyzing strategy-change Analyzing organizational structure, Analyzing organizing culture
Developing an effective reward structure Exerting strategic leadership Selecting an
implementation approach implementing strategy and evaluating the results Annual objectives
and policies Resource allocation managing conflicts
STRATEGIES EVALUATION
Evaluation Framework Characteristics of an effective evaluation system, Contingency
planning auditing 21st century challenges in Strategic Management
STRATEGIC CONTROL
The strategic control process, the management information system (MIS) and strategic
control, Top management & strategic control
A CASE ANALYSIS FRAMEWORK
Diagnosis and record of the current situation, Identification and record of the strategic issues
and key problems, Formulation and evaluation of alternative course of actions Selection of an
action plan and set of recommendation, How to avoid pitfalls in case analysis,
Communication of case analysis, The written report, The oral presentation and discussion
RECOMMENDED BOOKS
1. Certo & Peter; Strategic Management: Concepts & Applications, Random House
Business Division.
2. Johnson Schol, Exploring Corporate Strategy, Prentice Hall
3. Fried. R. David, Strategic Management, Prentice Hall
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
\Course Program MBA Total Credit Hours: 3
BUSINESS & CORPORATE LAW
COURSE CONTENT
Definition and classification of Laws, over view of general and commercial terms, Business
Entities such as sole proprietorship, partnership and joint stock companies
Definition of a contract, Essential elements of a valid contract, Legal provision governing
offers ,communication, acceptance or counter offer, consideration, agreement, lawful
purpose, parties to the contract and their intent to create contractual obligations.
Rights and Duties of parties, specific performance of the contract, Discharge of the contract,
Breach of the contract and remedies, illegal, avoidable and void contracts.
Definition and Essential Elements of a partnership, partnership deeds, rights and duties of
partners, partnership distinguished from sole proprietorship and the companies.
Individual and Joint liabilities of the partners for the firm debts, principles governing
ownership of the firm‟s asset and distribution of profits, implied and specific authority of the
partners, principle of holding out, Dissolution of the partnership.
Concept of limited liability and Juristic person Requirement and process of incorporation,
Effects of incorporation, types of joint stock companies by nature and formation, Ownership
and management of the companies.
Rights of the shareholders, Rights, power and duties of the Board of Directors, Statutory
provisions governing the election of Directors, meeting of the shareholders and the board of
Directors, disclosure requirements and the financial statements.
Listed vs. non listed companies, advantages and disadvantages of listing, listing requirements
of Stock Exchange, salient provision of Code of Corporate Governance, Brief discussion of
Securities and Exchange Commission of Pakistan as the corporate watch dog
Definition, Nature of the contract of sale, conditions and warranties, Definition, Nature of the
contract of sale condition and warranties
Transfer of property, performance of the contract of sale, Delivery of the goods, unpaid seller
and auction sale, Consignment basis, Delivery against advance payment, supply against letter
of credit, and types of letter of credit.
Laws relating to indemnity, guarantees, bailment, hyphothetication, pledge and Mortgage,
agency agreement
Evolution of Banks, types of banks, major function of banks, Negotiable instruments Act,
Definition, characteristics of Negotiable instruments.
Bill of exchange and promissory Notes, parties to instrument, negotiation and endorsement,
liabilities of the parties, payment and discharge of liabilities
RECOMMENDED BOOKS
1. Dr. Khwaja, Amjad Saeed, Mercantile and Industrial Laws in Pakistan Latest Edition
Institute of Business Management.
2. Nazir Ahmad Shaheen, Practical approach to the Companies Ordinance Latest Edition,
PLD.
3. Sajid A Qurashi, Business Law, Latest Edition.
4. Liaqat Ali Butt, The Negotiable Instrument, Latest Edition, PLD.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
TOTAL QUALITY MANAGEMENT
INTRODUCTION TO TOTAL QUALITY MANAGEMENT
Definition of TQM, Overview of quality and dimensions of quality, TQM framework,
Quality Gurus and their contribution to TQM, Obstacles in implementing TQM program in
an organization
Role of Top Management in Implementing TQM
Quality statements, Importance of Communication in implementing TQM program
Relationship of customer satisfaction and quality improvement, role of employees teamwork
and employee empowerment initiatives for successful TQM performance.
PERFORMANCE MEASURES FOR TQM
Typical measurements (cost, time, HR, marketing, administrative measures and so on),
Criteria for choosing performance measures and building performance excellence
QUALITY MANAGEMENT SYSTEM
Benefits of ISO registration, ISO Series of Standards, Environmental management system
(ISO 14000)
STATISTICAL PROCESS CONTROL Introduction to SPC, Basic SPC Tools
TEXT BOOKS
1. John S. Oakland (2005) Total Quality Management,(3rd edition), Butterworth-Heinmann,
An Imprint of Elsevier, Linacre house, Jordan Hill, Oxford,200 Wheeler Road, Burlington.
2. Subburaj Ramasamy (2005) Total Quality Management, Tata McGraw-Hill Publishing
Company Limited, Delhi
REFERENCES
1. Foster, T. S. (2006). Managing quality: An integrative approach (2nd ed.). Upper Saddle,
NJ: Prentice – Hall.
2. Sadikoglu, E. (2004, September). Total quality management: Context and performance.
The Journal of Academy of Business, Cambridge, 5(1/2), 364-366.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
STRATEGIC MARKETING
Introduction
The contribution of strategic Marketing within the context of business strategies of the firm
Customer value and the theory of sustainable Competitive Advantages (SCA)
Environmental Analysis
Trend and PEST analysis and their dynamic nature , Competitive forces analysis of the
industry and how the trend impact the forces and their dynamism, Develop the Key Success
Factors and understand how they may change, To identify the opportunities and threats
Internal Analysis
Resource Based View of the firm, Strategic Marketing resources leading to strength and
weakness in relation to the KSF, The value chain analysis leading to identifying the core
competency and sources of SCA
Competitors Analysis
The Nature of Competition in the market/industry, Strategies adapted by the competitions
and how they may change, develop the competitors profile matrix and establish strategic
group maps.
Marketing Strategies
Leaders, Followers and Challenger Strategies, First mover advantages and disadvantages,
Innovation and entrepreneurial marketing strategies
Customer Analysis
Segmentation targeting and Positioning, Process of segmentation and targeting, Perceptual
and positioning maps, developing effective positioning strategies
Strategies of the Marketing Mix
Product and Growth Strategies, Pricing Strategies, Promotion and Integrated Marketing
Communication, Distribution strategies
RECOMMENDED BOOKS
1. Strategic Marketing By Cravens & Piercy (Latest edition)
2. Marketing Strategy and Competitive Advantage By Hooley, Piercy & Nicoulaud,
(Latest edition)
3. Marketing Strategy Folder,
4. Marketing: Best Practices by Czinkota et. al. (Latest edition)
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
BUSINESS FINANCE
An Overview of Business Finance
Finance a quick look, Business finance and financial manager, Forms of business
organization, Goals of business finance, Agency problem.
Understanding financial statements and cash flows
The balance sheet, the income statement, Cash flow statement.
Analyzing the financial statements
Standardized financial statements, Ratio analysis, Using financial statement information
Time Value of Money
The role and perspectives of the TVM concept, Future values, Present values, the relationship
between future and present values, Annuities.
Bond and Their Valuation
Definition, types and features of bonds, Valuation of bonds (the basic process), Basic
relationships in bond valuation, Bondholder’s expected rate of return, Risks associated with
bond returns.
Stocks and Their Valuation
Shares and their basic features, Benefits from a share investments, Price of ordinary shares,
Behaviour of expected dividend growth and share price, Price of shares based on earnings,
Expected rate of return, Preferred shares and their characteristics, Price of preferred share
and the expected rate of return.
Net present value and other investment Criteria
Net present value, the payback rule, the average accounting return, the internal rate of return.
Introduction to Islamic Finance
The concept of Mudarba, Musharqa, Murabah, Ijarah, Comparison with the conventional
financial system.
Risk and Return
Expected returns and risk defined, Calculating expected return, Calculating risk (Variance
and Standard deviation).
The Cost of Capital
The cost of capital concepts, Individual and weighted average costs of capital, Costs of
capital and valuation
RECOMMENDED TEXT BOOKS (Latest available edition)
1. Ross, Westerfield, Jordan: Corporate Finance Essentials.
2. Jemes C. Vanhorne: Fundamentals of Financial Management
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
PROJECT MANAGEMENT
Introduction to Project Management (PM)
Project Screening and Selection
Work Breakdown Structure (WBS), Organization Breakdown Structure (OBS)
Time Estimation of Activities, Precedence Relationships
Gantt chart, Network Models (AON, AOA)
Critical Path Method (CPM),
Resource Management
Budgeting Cost-Time Tradeoffs, Project Crashing
Risk Management
Managing Changes in Project Scope, Configuration Management
Program Evaluation and Review Technique (PERT)
Project Control, Earned Value Approach, Revised Budget Projections
Project Termination
TEXT BOOK (Mandatory)
1. Project Management: The Managerial Process (4th Edition) by Gray and Larson
ADDITIONAL READINGS
1. Project Management: A Managerial Approach by Meredith and Mantel Managing
Business & Engineering Projects by Nicholas.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
OPERATIONS MANAGEMENT
INTRODUCTION
Introduction to Operations Management, Competitiveness, Strategy, and Productivity
OPERATIONS MANAGEMENT MODELS
Forecasting, Decision Making, Transportation models, Waiting lines models, Learning
curves
SYSTEM DESIGN
Product and Service Design: Reliability, strategic Capacity Planning for Products and
Services: Decision Theory, Process Selection and Facility Layout: Linear Programming,
Design of work systems: Learning Curves, Location Planning and Analysis: The
Transportation Model
QUALITY
Management of Quality, Quality Control: Acceptance Sampling
INVENTORY MANAGEMENT AND SCHEDULING
Inventory Management, Aggregate Planning, MRP and ERP, JIT and Lean Operations:
Maintenance, Scheduling
SUPPLY CHAIN MANAGEMENT
Supply Chain Strategies, Vendor selection, Internet purchasing, Supplier quality ad
reliability, Benchmarking, Types of Facilities and location analysis techniques, and
Transportation and distribution system
PROJECT MANAGEMENT WAITING LINES AND SIMULATIONS LAYOUT
STRATEGY
Basics layouts, Designing process layouts, Designing product layouts, Warehousing and
storage layouts, Assembly line balancing Hybrid Layouts
TEXT BOOKS
1. Operations Management, International Edition, Eighth Edition, by William J. Stevenson,
Publisher: McGraw-Hill
2. Jay Heizer & Barry Render, Operations Management, Latest Edition, Prentice Hall
REFERENCE BOOKS
1. Operations Management by William J. Stevenson
2. Operations Management for MBAs by Jack R. Meredith and Scott M. Shafer
3. Operations Management (10th Edition) (Pearson Custom Business Resources) by Jay
Heizer and Barry Render
4. Operations Management: Creating Value along the Supply Chain by Roberta S.
Russell and Bernard W. Taylor
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
SUPPLY CHAIN MANAGEMENT
Introduction to supply chain management.
Supply chain strategy.
SCM Decisions
SCM Drivers and obstacle
Facility location.
Warehousing.
ForecastingInventory Management.
TransportationLinear Programming – Excel Solver – Lab sessions.Bullwhip effect.
Double Marginalization
Job shop scheduling, ERP JIT and lean production,.
Outsourcing and Supplier Relationships.
Project presentations.
RECOMMENDED TEXT BOOKS
1. Sunil Chopra, Supply Chain management, 3rd Prentice Hall.
2. Martin Christopher, Logistics and Supply Chain management – Creating value added
networks, FT – Prentice Hall.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
MANAGEMENT THEORY AND PRACTICE
Introduction to management and organization
who are managers, what is management, what do managers do, management functions,
management roles, management skills, what is an organization, why study
management.Management yesterday and today, historical background, scientific
management, understanding OB, general administrative theory, quantative approach
management, the hawthorne studies, the system approach, the contingency approach, current
trends and issues. Social responsibility and mgt ethics, Social responsibility, the greetings of
management, value based management, managerial ethics, social responsibility and ethics
issues in today’s world.
Decision making
The essence of managers job, the decision making process, the manager decision as maker
Strategic management, importance of SM, SM process, types of OS, SMin todays world
HRM, why HRM is important, HRM process, HR planning, recruitment and decruitment,
selection, orientation, employee performance mgt, career development, current issues in
HRM.
Foundations of Behavior
WHY look an individual behavior, attitude, personality, perception, learning and
contemporary issues in HRM.motivating employees, what is motivation, early theories and
motivation, current issues in motivation.
Leadership
What is leadership, early leadership theories, leadership issues in twenty first century.
Operations and value chain mgt, operations management, value chain management, current
issues in OM.
REFERENCE BOOKS :
Management theory and practice by Stephen p robin’s 9th -10th edition, Mary Coulter.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
Advance research methodology
Introduction to research
Types of business research, Ethics and business research
Research process Step 1 to 3:
Problem area, definition. Step 4 to 5: Theoretical framework, Hypothesis development
variables and types. Step 6: elements of research design, purpose of the study. Measurement
of variables: operational definition and scales scaling. Reliability and validity, rating scales,
ranking scales, Goodness of measures. Data collection methods,
Source of data
primary sources of data, secondary sources, Data collection methods. Sampling: Population
elements, Population frame, Sample and subject, normality of distribution, Probability and
non-probability. Sampling in cross cultural research,
Determining sample
Sample size, importance of sampling design and sample. Data analysis and interpretation:
gather data ready for analysis, Data analysis and interpretation, software packages use for
data analysis ,The research report oral presentation
Recomended Book:
Research methods for business by ume sakran fourth edition
Banking and Finance
1. Corporate Finance
2. Financial Market & Institutions
3. Financial Reporting And Analysis
4. Financial Risk Management
5. Investment and Portfolio Management
6. Investment Management
7. Behavioral Finance
8. Money And Capital Market
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
CORPORATE FINANCE
Long-Term Financial Planning & Growth
Financial planning models, External financing and growth, internal growth and sustainable
growth
Project Cash Flows For Investment Decisions
Projected Cash Flows, Investment Cash Flows, Pro Forma financial Statements, Estimating
NPV Estimates
Project Analysis And Evaluation
Scenario and other what-if analysis, operating leverage, Capital rationing, Accounting vs.
Financial Break-Even
Raising Capital
Early stage financing & venture capital, Underwriters, IPO‟s and Under pricing, Costs of
issuing securities, Rights, Dilution, Issuing Long Term Debt, Securitization (bundling-
unbundling), Mutual funds management
Financial Leverage And Capital Structure Policy
Capital structure & Cost of Capital, The effect of financial leverage, Optimal capital structure
Dividends And Dividend Policy
Cash dividend and dividend payment, Low payout and high payout factors, Establishing a
dividend policy, Stock repurchase, Stock splits
Short Term Finance And Planning
Operating and Cash Cycle, Alternative Financing Policies for current assets, Short Term
Borrowing, Cash and Liquidity Management, Float Management, Cash Collection and
Disbursements, Target Cash Balance, Credit and Inventory, Credit and Receivables,
Factorization
Hybrid Financing: Leasing
What is Lease, Why Lease? Financial & Operating Lease, Valuing Financial Lease, Leasing
Versus Purchasing Decision
RECOMMENDED TEXT BOOK
1. Fundamentals of Corporate Finance by Ross, Westerfield & Jordon (8th
Edition)
2. Financial Management, Theory and Practices by Brigham & Ehrhard (11th
Edition)
REFERENCE BOOKS AND OTHER READING MATERIALS
1. Financial Management and Policy by James C. Van Horne
2. Principles of Corporate Finance by Brealey, Myers & Allen, Latest Edition.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
FINANCIAL MARKET& INSTITUTIONS
Financial Markets.
The Money Markets, The Stock Markets, its Participants (Corporation and Investors), The
Long Term Debt Market, Interest Rate Determination, The Foreign Exchange Market.
Development Financial Institutions in Pakistan, ADBP, IDBP, NIT, PICIC, SMEDA, SBFC,
( Khushali Bank, Micro Credit Bank).
International Financial Agencies, IMF, World Bank,
Asian Development Bank, Islamic Development Bank.
RECOMMENDED TEXT BOOK
1. Michael McGrath, Cristopher Viney, Financial Institutions, Instruments & Markets,
2nd Edition, McGraw Hill
2. Johnson j. Hazel, Financial Institutions & Markets A Global Perspective, McGraw
Hill.
3. Saeed Khawaja Amjad, Financial Institution in Pakistan Operational & Procedural
Aspects, Karachi, Royal Book.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
FINANCIAL REPORTING AND ANALYSIS
An Overview of Financial Reporting
The history of Accounting, Development of Accounting Standards: From 1929 NY Stock
crash to International Financial Reporting Standards (IFRS), The Security Exchange
Commission of Pakistan (SECP) and regulatory requirements for Financial Reporting,
Underlying issues and objectives of financial reporting: capital maintenance, temporal
distributions etc
Conceptual Framework
The history of conceptual framework, Major Issues on agenda, Rule based vrs. Principal
based standards debate, the ambiguity of financial terminology and efforts to standardize
interpretations
Important IAS and IFRS
IAS 1 Presentation of Financial Statements, IAS 5 Information to Be Disclosed in Financial
Statements – Originally issued October 1976, effective 1 January 1997. Superseded by IAS 1
in 1997, IAS 2 Inventories, IAS 7 Statement of Cash Flows, IAS 38 Accounting for Research
and Development Activities, IAS 18 Revenue, IAS 36 Impairment of Assets, IAS 38
Intangible Assets, IFRS 10 Consolidated Financial Statements, IFRS 13 Fair Value
Measurement
Preparation of Financial Statements
Balance Sheet, Profit and Loss Account/ Income Statement, Cash Flow Statement
Issues and Controversies in Financial Reporting
Earnings Management Red flags
Incentives that might induce the company mgt. to manipulate earnings, Fraud triangle, Risk
factors related to attitude and rationalizations that may lead to fraudulent accounting,
Common accounting warning signs and methods of detecting them, Accounting shenanigans
on cash flow statement, Stretching out payables, Financing of payables, Securitization of
receivables, Using stock buybacks to offset dilution of earnings.
Financial analysis techniques
Ratio analysis, Common size financial statements, Charts in financial analysis, Limitations of
ratio analysis, Activity, liquidity, solvency, profitability and valuation ratios, Du-Pont
analysis, Equity analysis, credit analysis, and segment analysis, Integration of tools to model
and forecast earnings.
Financial Statement Analysis: Applications
Company’s past financial performance evaluation and finding company’s strategy reflected
in past financial performance, Basic projection of a company’s future net income and cash
flow, Role of financial statement analysis in assessing the credit quality of a potential debt
investment, Financial statement analysis in screening for potential equity investments,
Appropriate analyst adjustments to a company’s financial statements to facilitate comparison
with another company.
RECOMMENDED BOOKS
1. Jemes C. Vanhorne: Fundamentals of Financial Management
2. Eugene F. Brigham: Fundamentals of Financial Management
3. Brealey, R. A. & Myers, Principles of corporate finance.
4. Stephen A. Zeff, Bala G. Dharan: Readings and Notes on Financial Accounting: Issues and
Controversies.
5. Gerald I. White, Ashwinpaul C. Sondhi, Haim D.: The Analysis and Use of Financial
Statements.
6. Meigs, William, Haka, Bettner,: Accounting, the basis for business decisions.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
FINANCIAL RISK MANAGEMENT
Introduction to risk management
Risk and return
Why are financial intermediaries special?
Risks of financial intermediation
Interest rate risk
Market risk
Credit risk
Off-balance-sheet risk
Technology and other operational risks
Foreign exchange risk
Sovereign risk, Liquidity risk
Insurance
Options, caps, floors, and collars
Swaps, Futures and forwards
Securitization
RECOMMENDED TEXTBOOK
1. Saunders, A. and M. Cornett. 2008. Financial institutions management: A risk
management approach, 6th ed. Boston: McGraw-Hill.
2. Harrington, S. and G. Niehaus. 2004. Risk management and insurance, 2nd
ed. Boston: McGraw-Hill.
3. Rivai, V., A. Veithzal, and F. Idroes. 2007. Bank and financial institutions
management: Conventional and Sharia System. Jakarta: Rajawali Pers.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT
Investment Settings
Organization and Functioning Of Securities Market
Security market indicator series
Introduction to efficient market hypothesis
An introduction to portfolio management
An introduction to asset pricing models
Analysis of financial statements
Security valuation
Stock market analysis
Industry analysis
Company analysis and stock valuation
Technical analysis
Introduction to behavioral finance
Introduction to financial derivatives
Forwards, Futures, Options & Swaps
RECOMMENDED TEXT BOOK
1. Jones. P. Charles; Investment: Analysis & Management, John Wiley & Sons.
REFERENCE BOOKS
1. Sharpe, Alenander and Bailey; Investments, Prentice Hall.
2. Bodie, Kanne & Marcus; Investment, McGraw Hill.
3. Radcliff; Investment: Concepts Analysis Strategy, Addison Wesley.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
INVESTMENT MANAGEMENT
Chapter 1:
Financial markets and instruments, Money and bond markets; Money market instruments;
Bond market instruments; Equity markets; Equity instruments; Derivatives markets;
Managed funds; Exchange traded funds; Exchange trading and over-the-counter trading;
Clearing, settlements, margin trading, short sales and contingent orders; Regulation of
financial markets.
Chapter 2:
History of financial markets, History of financial innovation; Recent financial innovations:
Floating rate debt, zero-coupon bonds, poison-pill securities, swaps, futures; Investment
returns in equity and bond Markets; The equity premium puzzle.
Chapter 3:
Active fund management and investment strategies, Historical mutual fund performance;
Market efficiency and behavioral finance; Return based trading strategies; Hedge funds.
Chapter 4:
Market microstructure, Market microstructure effects on transaction prices; Bid-ask spread;
Inventory risk; Limit Order Markets, Bid-ask bounce (Roll); adverse selection
(Glosten-Milgrom); Optimal insider trading (Kyle); Stealth Trading Hypothesis; Market
microstructure and investment analysis.
Chapter 5: Diversification
Expected returns and variance of portfolios; Utility functions and expected utility;
Risk aversion; The mean-variance problem; Capital allocation with other utility functions
(CARA, CRRA); Estimating covariances: the index model; Abnormal returns: Treynor-
Black model; Factor models and diversi.cation; Factor models and the notion of immu-
nization in equity portfolios (see end ch. 6 in SG).
Chapter 6:
Fixed income securities and portfolio immunization
Term structure of interest rates; Yield to maturity; Duration; Immunization of bondportfolios.
Chapter 7:
Risk and Performance Measurement
Types of risk; Risk decomposition; Value-at-risk (VaR); Risk-adjusted performance
measures; Performance measurement with changing portfolios (market timing).
Chapter 8: Risk Management
Risk capital allocation; Put option protection; Portfolio insurance with calls; Non-linear
payoffs; Extreme risk; Hedging volatility; Hedging credit risk
RECOMMENDED TEXT BOOK
1. Bodie, Zvi, Alex Kane, and Alan J. Markus, Investments, McGraw Hill, 2005
(Sixth Edition) - short: BKM
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
BEHAVIORAL FINANCE
Introduction
What is behavioral Finance? The history of behavioral Finance, Behavioral Finance vs.
Traditional Finance
Incorporating investor behavior into the asset allocation.
What are the Psychological foundations? Gender, personality types and Investor behavior.
Portfolios, Pyramids, Emotions, and Biases
Investor Biases
Overconfidence Bias, Representativeness Bias, Anchoring & adjustment Bias, cognitive bias,
self attribution bias, conversion bias, control bias, endowment bias, optimism bias, loss
aversion bias, mental accounting bias.
Practical application of behavioral finance:
Gender, Personality, investor personality types
Heuristics Behavior of finance
Investment models:
Capital Asset Pricing Model (CAPM)
Efficient Market Hypothesis (EMH)
Traditional Hedge Fund Model
Endowment Model
Behavioral Finance Theories
Arbitrage pricing Theory
Prospect Theory
Markowitz Portfolio Theory
BOOKS RECOMMENDED
Behavioral Finance and wealth management by Michael M Pompian.
Behavioural Finance by William Forbes
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
MONEY AND CAPITAL MARKETS
Introduction to Financial Assets and Markets
Financial Assets, Equity Market, Debt Market, Foreign Exchange Markets, Derivative Markets
Issuers and Investors, Role of Financial Intermediaries, Regulations of Financial Markets
Markets Classification and Trading Mechanics
The Primary Market, Secondary Market, Money Market, Capital Market, Regulation of the Issuance
of Securities, Role of brokers and Dealers in Markets, Variations in the Underwriting of Securities,
World Capital Markets Integration and Fund Raising Implications, Motivation for Raising Funds
outside of the Domestic Market, Function of Secondary Markets, Trading Locations, Market
Structures, Secondary Market Trading Mechanic, Market Efficiency, Transaction Costs
Investment Theory
Introduction to Markowitz Portfolio Theory, Expected Return and Risk Calculation, Measuring
Portfolio Risk, Diversification, Choosing a Portfolio of Risky Assets, Economic Assumptions
Capital Market Theory
Introduction to William Sharp Capital Market Theory, The Capital Asset Pricing Model, The
Multifactor CAPM
Arbitrage Pricing Theory Model
Some Principles to Take Away
Economic Theories to Explain Yield with Maturity
Market Segmentation Theory, Liquidity Premium Theory , Pure Expectation Theory, The Structure of
Interest Rates, The Yield Curve, Forward Rates, Determinants of the Shape of the Term Structure
Money Market Securities
Government Securities, Corporate Securities , Treasury Bills, Commercial Paper, Bankers
Acceptances, Large – Denomination Negotiable CDs, Repurchase Agreements, Federal Funds
Foreign Exchange Market
Foreign Exchange Rates, Foreign – Exchange Risk, Spot Market, Cross Rates, Dealers, The European
Currency Unit, Currency Forward Contracts, Currency Futures Contracts, Currency Options
Contracts, Currency Swaps
Corporate Bond Market
Features of a Corporate Bond Issue, Corporate Bond ratings, Event Risk, High – Yield Corporate
Bond Market, Secondary Market, Private Placement Market for corporate Bonds, Risk and Return in
the Corporate bond Market, Eurobond Market, Medium – Term Notes, Bank Loan Market,
Bankruptcy and Creditor Rights
Performance Evaluation of Mutual Funds
Structure of Mutual Funds, Close end and Open end Mutual Funds, Types of Funds with Different
Objectives , Sharp Measure , Treynor Measure, Jenson Differential Measure, Fama Franch Three
Factor Model
Equity Market
Structure of the Equity Markets, Stock Market Index, Types of Orders, Types of Accounts , Empirical
Evidence on Pricing Efficiency ad Implications for Portfolio Strategies, Preferred Stocks , Listing at
Stock Market, Stock Market Indicators
Recommended Books:
1. Money and Capital Markets by: Peter S. Rose, Milton H. Marquis
2. Investments Analysis and Portfolio Management By: Reilly and Brown
3. Money and Capital Markets by: Jonathan Dodoo
Human Resources Management
1. Conflict Management
2. Industrial Relations
3. Leadership
4. Performance Management
5. Recruitment and Selection
6. Training and Development
7. Career Management
8. Strategic Human Resource
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
CONFLICT MANAGEMENT
The causes of conflict and conflict escalation, leading to greater ability to alter nonproductive
responses to conflict.
Types of conflict those are beneficial and detrimental to individual, group, and/or
organizational outcomes, leading to ability to foster productive conflict.
The advantages, disadvantages and potential outcomes of a variety of conflict management
strategies.
Analyze the characteristics of a given conflict, improving their ability to select appropriate
conflict management strategies for different conflict situations.
Improve their own conflict performance through attention to the basics of effective dialogue
and negotiation.
Improve their ability to facilitate conflicts as a third party through attentions to the basics of
effective mediation and other intervention strategies.
Make suggestions for organizational dispute system design or conflict management policies
and procedures.
RECOMMENDED TEXT BOOK
1. Interpersonal Conflict (6th Edition) Wilmot & Hocker. 2. Designing Conflict Management Systems (1996) by Costantino and Merchant.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
INDUSTRIAL RELATIONS
Introduction to the subject
1. What is Industrial/Labor Relations
2. Why workers Forms/Joins Unions
3. Management Attitude Towards Trade Unions
4. Theories of Labor Movement
5. Union Structure, Government and Policies
Part 2.
6. The Negotiation Process
7. The subject matter of CB
8. The nature of CB
9. Contract Administration & Grievance Procedures
10. Strikes and CB
11. The Future of CB
Part 3. Contemporary Issues related to IR
12. Labor Policies & Labor Laws in Pakistan
a. Company Act 1934
b. Industrial Relations Ordinance
c. Workmen’s Compensation Act
13. International Labor Organization (ILO)
14. World Trade Organization (WTO) its policies and impacts on trade unions
15. Globalization Phenomenon
16. Child Labor
17. Equal Employment Opportunity
18. Future of Union & Movement Relationship
19. Relevant Case Studies/Guest Speakers
RECOMMENDED TEXT BOOK
1. Allen, Robert ., Keaveny, Timothy, 1983, Labor Relations: London, Addison Wesley
Publishing Company.
2. Chamberlain, Neil W., Kuhn James W. 1965. Collective Bargaining., London
McGraw Hill Book Co.
3. Nagarajau,S. 1981, Industrial Relations System in India: New Delhi, Chugh
Publications
4. Towers, Braian. Ed 1987, A handbook of Industrial Relations Practice: Practice and
law in the Employer Relationship, Great Britain, Kogan Page.
5. Mathur, Reeta 1986, Industrial Relation in Public Enterprises:, Jaipur India.
Prateeksha Publications.
6. Srivastava,, Suresh, C. Industrial Disputes and Labor management relations in India,
New Delhi, Deep & Deep Publication.
7. Beach Dale S. 1985, Personnel; The management of People at work:, NY Macmillan
Publishing Co.
8. Luthans, Fred, 1998, Organizational Behavior:, USA Irwin McGraw Hill Inc.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
Leadership & Motivation skills
The nature and importance of leadership, Definition, Impact of leadership on
organizational performance,
Traits, Motives and characteristics of a leader
Charismatic and Transformational leadership
Leadership behavior, attitude and style
Leadership Ethics and social responsibility
Power, politics and leadership
Developing teamwork
Motivation and coaching
Strategic leadership and knowledge management
Leadership development and succession
Text book: Leadership by Andrew j durbin 5th edition
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
PERFORMANCE MANAGEMENT
Unit# 1
Performance Management and Reward Management in Context: - Definition of PM, The
Performance Management Contribution, Disadvantages of Poorly implemented PM system,
Definition of Reward System, Aims & Role of PM Systems, Characteristics of an ideal PM
system, integration with other HR and development activities.
Unit# 2
Performance Management Process: - Prerequisites, Performance Planning, Performance
Execution, Performance Review, Performance Renewal & Recontracting.
Unit# 3
Performance Management and Strategic Planning: - Definition and purpose of Strategic
Planning, Process of linking Performance Management to the Strategic Plan, Building
Support.
Unit# 4
Defining Performance and Choosing a Measurement Approach: - Defining performance,
determinants of performance, performance dimensions, and approaches to measuring
performance.
Unit# 5
Measuring Result and Behavior: - Measuring Result, Measuring Behavior.
Unit# 6
Gathering Performance Information: - Appraisal forms, Characteristics of appraisal forms,
determining overall rating, appraisal period & number of meetings, who should provide
performance information. A model of rater motivation, preventing rating distortion through
rater training.
Unit# 7
Implementing a performance Management System: - Preparation: Communication, appeals
process, training programs & pilot testing, communication plan, appeal process, training
programs for acquisition of required skills, pilot testing, ongoing monitoring and evaluation.
Unit# 8
Performance Management and Employee Development: - Personal Development Plans,
direct supervisor’s role, 360- degree feedback system.
Unit# 9
Performance Management Skills: - Coaching, Coaching Styles, Coaching Process,
Performance review meeting
Unit# 10
Reward System and Legal Issues:- Traditional Contingent pay plans, reasons for introducing
contingent pay plans, possible problems associated with contingent pay plans, Selecting a
contingent pay plans, Putting pay in context, PM & the law, Some legal principles affecting
PM, Laws affecting PM.
Unit# 11
Managing team performance: - Definition and importance of teams, types of teams and
implications for performance management, purpose and challenges of team PM, including
performance in the PM system, Rewarding team performance.
RECOMMENDED TEXT BOOK
1. Performance Management by Herman Aguinis 2nd Ed.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
RECRUITMENT & SELECTION
Introduction to Recruitment and Selection
Measurement, Reliability and Validity
Legal Issues
Job Analysis and Competency Models
Recruitment & Selection and Job Performance
Recruitment
Applicant Screening
Ability Tests and Personality Assessment
Performance Tests, Assessment Centers, Integrity Testing, Drug Testing, Graphology
The Selection Interview
Strategies for Selection Decision Making
RECOMMENDED TEXT BOOK
a. Diane Arthur Recruiting, Interviewing, selecting and orienting new employees
Latest Edition.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
TRAINING AND DEVELOPMENT
Introduction & Organization
The Training & Development Process
Organizational Learning
Learning & Motivation
The Needs Analysis Process
Training Design
Training Implementation and Delivery, Transfer of Training
Training Methods I
Training Methods II
Training Evaluation Ch. 11, Costs and Benefits
Training Programs Ch. 13, Training Trends & Best Practices
RECOMMENDED TEXT BOOK
1.Creative Training Techniques Handbook by Robert W. Pike, CSP.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
Career Management
Introduction to career management
Model of career management
Career exploration
Goal, strategies and appraisal
Career Development and overview
Occupational choice
Organizational entry
Job stress
Managing diversity
Stressed sales women
Text Book
Career management By Jeffery H. Greenhas
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
STRATEGIC HUMAN RESOURCE MANAGAMENT
Course Contents
The conceptual framework of strategic HRM
The concept of HRM
The concept of strategy
The concept of strategic human resource management
Part two: The practice of strategic HRM
The strategic role of HR
The impact of strategic HRM
Strategic HRM in action
Strategic international HRM
Part three: HR strategies
The framework of HR strategy
Business model innovation
High performance strategy
Human capital management strategy
Corporate social responsibility strategy
Organization development strategy
Engagement strategy
Knowledge management strategy
Resourcing strategy
Talent management strategy
Learning and development strategy
Reward strategy
Employee relations strategy
BooksRecommended
Strategic Human Resource Management by Michael Armstrong
Marketing
1. Brand Management
2. Internet Marketing
3. Integrated Marketing Communication
4. Marketing Research
5. Sales Management
6. Seminars In Marketing
7. Advertising and Media Planning
8. New Product Development
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
BRAND MANAGEMENT
Opening Perspectives
Brands and Brand Management
Identifying and Establishing Brand Positioning
Customer based brand equity
Planning and Implementing Brand Marketing Program
Choosing brand elements to build brand equity
Designing marketing programs to build brand equity
Integrating marketing communications to build brand equity
Leveraging secondary brand associations to build brand equity
Growing and sustaining brand equity
Designing and implementing branding strategies
Introducing and naming new products and brand extensions
RECOMMENDED TEXT BOOK
1. Kevin Lane Keller, 3rd Edition
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
INTERNET MARKETING
INTRODUCTION AND INDUSTRY TRENDS
The opportunity, Mega trends
STRATEGIC E - MARKETING
E business models, Consumers online characteristics
SITE DESIGN BASICS
Four cornerstone approach,Personas and scenarios, How to write project briefs
SITE DESIGN USABILITY
Usability Best Practices,Domain name management
SITE DESIGN
Programming standards/information architecture, Rich Media
BUILDING TRUST
Consumer privacy legislation,Data management practices
E MARKETING COMMUNICATIONS
Online advertising methods,Online promotional tools, Permission based email
SEARCH AND INTELLIGENT SEARCH
Search engine optimization
SEARCH MARKETING
Search strategies customer acquisition, Search Engine Marketing FAQ
RECOMMENDED TEXT BOOK
1. Strauss, Judy, Adel El – Ansary, and Raymond Frost (2006), E – marketing 4th Edition,
Prentice Hall, ISBn: 0-13-148519-9
USEFUL TEXT
1. Hanson, Word (2000), principles of internet marketing, South western college publishing,
ISBN 0-538-87573-9
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
INTEGRATED MARKETING COMMUNICATION
Introduction to Marketing Communications Strategy
Integrated Marketing Communications (IMC), Integrated Brand Promotion (IBP),
Communications process and the structure of the advertising industry.
Advertising in Business and Society
The evaluation of advertising, social, ethical, and Regulatory aspects of advertising and
marketing communications.
Advertising, IBP, and Consumer Behavior
Consumer buyer behavior,the purchase decision, Marketing segmentation and positioning,
Advertising planning (international) and cultural barriers, Advertising plan and its context,
Communications vs. Sales objectives
Market Segmentation, Positioning, and the Value Proposition
Identifying market segments, The positioning & repositioning strategy, The value proposition
The Advertising Plan
The basic component, setting advertising objectives, setting advertising budgets, The role of
advertising agency
Message Strategy
A review of information processing process, Categories of message strategy, Brand strategy,
Verbal vs. visual messages, Types of advertising appeal
Media Planning Strategy
Objective setting and strategy for advertising and promoting the brand,Media planning
process, Media types: print, TV, and radio, the internet
Sales promotion
Sales promotion defined,Consumer sales promotion,Trade sales promotion,the risks of sales
promotion, Support media and promotional aids,Point-of-Purchaseadvertising, Event
sponsorship
Direct Marketing
The evolution of direct marketing,Databasemarketing, Media applications in direct marketing
Public Relation and Corporate Advertising
Public relation, corporateadvertising, Integrated brand promotion Building the brand and
growing the business
RECOMMENDED TEXT BOOK
1. Rushton, A., Croucher, P., and Baker, P. (2007). The handbook of Logistics and
Distribution Management (3rd Ed.), McGraw Hill.
ADDITIONAL READINGS
1. Ballou, R. H. (2006). Business Logistics Management, (6th ed.), New Jersey Prentice-Hall
International, Inc.
2. Arnold, J. R. & Chapman, S. N. (2001). Introduction to Materials Management. (4th ed.), New
Jersey: Prentice Hall.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
MARKETING RESEARCH
A Decision-Making Perspective on Marketing Research
Marketing Research in Practice
The Marketing Research Process
Research Design and Implementation
Secondary Sources of Marketing Data
Standardized Sources of Marketing Data
Marketing Research on the Internet
Information Collection: Qualitative and Observational Methods
Information from Respondents: Issues in Data Collection
Information from Respondents: Survey Methods
Attitude Measurement in Marketing Research
Designing the Questionnaire
Experimental Research
Correlation Analysis and Regression Analysis, Discriminant and Canonical Analysis
Emerging Applications of Marketing Research: Database Marketing and Relationship
Marketing
RECOMMENDED TEXT BOOK
1. David A. Aaker; V. Kumar; George Day, Marketing Research, Latest Edition, John Wiley
& Sons.
RECOMMENDED REFERENCE BOOK 1. NK Malhotra, Marketing research: an applied orientation, Latest Edition, Pearson Prentice-Hall.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
SALES MANAGEMENT
Selling and Sales Management, Challenges in the Market, Sales Managers Job, etc
Marketing and Sales Evolution, Sales Environment; Customer, Competition, Economics,
Legal, Demography, etc
Personal Selling, Relationship Selling, Seven Steps of Selling, etc
Sales Leadership and Management, Activities of Sales Managers, Roles, Responsibilities,
Skills, Authority, etc
Organizational Buying and Purchasing, Difference b/w Individual and Organizational
Buying, Buying Process, Negotiation Skills, etc
Organizational Buying and Purchasing, Difference b/w Individual and Organizational
Buying, Buying Process, Negotiation Skills, etc
Sales Organization, Sales Force Types and Structures, Independent Sales Agents, etc
Sales Organization, Sales Force Types and Structures, Independent Sales Agents, etc
Recruitment and Selection, Importance, Planning, Assessing, Recruiting, etc
Training, Needs Assessment, Setting Objectives, Training topics, Formalized Program, etc
Compensation, Reward System Management, Financial Rewards, Non-Financial Rewards,
Other considerations, Relationship b/w Motivation and Compensation.
Evaluation, Criteria for Performance Measurement, Performance Appraisal, Comparing
Actual with Standard, Evaluating Teams, etc
Motivating the Sales Team, Models of Motivation Process, Job-Related Factors, Individual
Related Factors, Motivational Theory, etc
Sales process
RECOMMENDED TEXT BOOK
1. Eugene M. Johnson, David L, Kurtz & Eberhard E. Scheuing, McGraw Hill.Sales
Management; Concepts Practices and Case, 2nd edition.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
SEMINARS IN MARKETING
Introduction to SM PEST Analysis
Identify various trends in the Macro environment,impact of Macro environment changes on
any given industry
Porter Analysis
Multi-dimensional nature of competition,industry analysis using the five forces model, KSFs
of an Industry, value creation and appropriation takes place in an industry.
Competitor analysis
Strategies of competitors,identify good vs bad competitor, Leader follower and challenger
strategies, making strategies
Company analysis RBV
Value chain analysis,company’s strength weaknesses and capabilities
Customer Analysis and Strategy
Segmentation targeting and Positioning,process of segmentation and targeting, developing
effective positioning strategies
Segmentation, Targeting, Positioning (STP) 2
Product and Growth Strategies, Pricing Strategies, Promotion and IMC, Distribution
strategies
RECOMMENDED TEXT BOOK
1. Marketing Strategy and Competitive Advantage By Hooley, Piercy &Nicoulaud, 4th
Edition.
2. Marketing Strategy Folder
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
ADVERTISING & MEDIA PLANNING
Advertising Environment and positioning.
Relationships between various elements of Advertising & Promotional tools.
ATL v/s BTL (Above the line v/s Below the line Promotions)
The Brand Communication Process.
The Economic & Social Roles of Advertising.
Advertising for Social Cause and ethical consideration. Advertising to Diverse Customer
Interests.
The Advertising Spiral and Brand Planning.
Pioneering Stage, The Competitive Stage, The Retentive Stage, The advertising as a
Management tool for Building Strong Brands and Equity.
Managing Advertising,
The Advertising Agency, Media Services, and Research Services, The full Service
Advertising Agency Organization, Competing Accounts, Advertising Brief and Agency-
Client Relationships.
Media Planning.
Media Strategy, Planning and Research, Media Objectives, Media Buying and Media
Characteristics,
The Components of the Media Plan,
The Media Schedule, The Pressure of Competition, Creative Objectives and Strategy.
Television as an Advertising Medium and its importance in media planning.
The Rating-Point System, Share of Audience, Cable Television, Syndicated Rating Services.
Features and Advantages of Radio as a medium for Advertising.
Limitations and Challenges of Radio, Types of Programming and Radio Rating.
The FM Radio and its effectiveness.
The Print Medium:
Market Coverage and Categories of Newspaper, Circulation Analysis.
Clutter in print medium and media planning issues.
Magazines as an Advertising Medium; Advantages and Disadvantages. Selectivity, Costs,
Media Competition and Media Imperatives, Cross-Media Buys, Magazine Elements,
Magazine Circulation.
Direct-Response and Direct-Mail Advertising.
Growth of Direct-Response Advertising, The Search for alternative media by Advertisers,
Data based advertising. Direct mail catalogues and coupons etc.
Advertising and forms of Sales Promotion, Point-of-purchase Advertising, Sampling, Event
Marketing, Sweepstakes and Contests, Cooperative Advertising, Trade shows and Exhibits,
Directories, Yellow Pages, and Trade Incentives.
Out of Home Advertising. Bill Boards and other Limitations.
Using Outdoor Advertising, Transit and Other out-of-home advertising cost, Scope,
Potential,
Merits and demerits.
Role of Sales Promotion, Supplementary Media and Part of Media Planning.
Trade Promotion Objective, The Shift toward Sales promotion. Samples, coupons, price
promotions and price packs, money-back offers, contests and sweepstakes, premiums,
frequency programmes, point-of-purchases displays.
Trade deals, Trade contests Incentives and Trade shows.
Books Recommended
1. Kleppners Advertising Procedure J. Thomas Russell & Ronald Lane Prentice Hall
Internet.
2. Advertising Excellence, International Edition, Bovee, Thill, Dovel & Wood.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK
Course Program MBA Total Credit Hours: 3
NEW PRODUCT DEVELOPMENT
Product Concept / New Product Concept
Defining Product (at various levels)
Defining newness (New-to-the-Company, New-to-the-Market Place) New product
Categories (New to the world or market place, new product line, additions to existing product
lines, improvements & revisions to existing products, repositioning, cost reductions)
Organizing for new product / Product Development Process------A brief overview
Pre-Requisites / Motives to New Product Development
Strategic Marketing Planning
Opportunity Identification & Analysis
Corporate Decision of NPD
NPP (New Product Planning)
New product Development Team
NPD Process
I. Idea Generation & Screening
Sources of Idea Generation (Internal and External)
Idea Generation Techniques
Idea Screening (Evaluation Criteria )
Role of cross-functional team in screening the idea
Choosing the most suitable idea (best alternative)
Concept Development & Tasting
Concept Développent Technique (statement, Simulations, model etc.)
Writing the concept statement
Concept Testing
Business Analysis
Sales forecasting & Financial Analysis (Costing, Gross Margins, Profitability etc.)
Market Strategy Development
Product protocol / new product Charter
Target Market selection, segmentation, positioning strategies for the new product
Product Attributes, features & benefits
Branding
Technical Product Development & Testing
R&D
Product Design
Engineering & Production
Packaging
Coordinating with the other business functions while developing the products
Issues during product development
Product Use Testing
Test market Testing
Product Launch
Strategic Decisions
Strategic Launch Planning
Implementation of the strategic Plan
Functional Launch Plans / Sales Administration
The launch Management Plan
Reducing Cycle Time & Risk Management
Speed to Market
First Mover Advantage
Spotting potential Problems & selecting the control events
New Product Development Practices at Multinational Organizations
Cases & Examples
New Product Development Practices at SMEs / local organizations
Cases & Examples
Books Recommended:
New Product Management, C. Merle Crawford / C. Anthony Di Benedetto
4. Informational Technology
1. Programing Fundamentals
2. Data Communication
3. Operating Systems
4. Computer Networks
5. Data Base Systems
6. Software Engineering
7. Mobile Application and Development
8. Web Programming
9. E. Business
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF,
AJK
MBA Credit Hours: 3
Programming Fundamentals
Overview of computers and programming, Overview of language for example C
language C, Basics of structured and Modular programming, Basic Algorithms and
problem solving, development of basic algorithms, analyzing problem, designing
solution, testing designed solution, Fundamental programming constructs,
translation of algorithms to programs, data types, control structures, functions,
arrays, records, files and testing programs
Practical:
Basic program, Loops, Conditional Statements, Array, Structures, Pointers
Reference Materials:
a. Problem Solving and Program Design in C / 6E Hanly&Koffman
Addison-Wesley Published: 02/06/2009 ISBN-10: 0321535421 | ISBN-13:
9780321535429
b. C How to Program, 5/E (Harvey & Paul) Deitel&Deitel, ISBN-10:
0132404168 ISBN-13: 9780132404167 Publisher: Prentice Hall Copyright:
2007,
c. Object Oriented Programming using C++ by Robert Lafore
d. Practical C++ Programming, Second Edition by Steve Ouallin
e. The C++ Programming Language by BjarneStroustrup
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN
SHARIF,AJK
MBA Credit Hours:3
Data Communication
Data Communication concepts, Analogue and digital Transmission, Noise,
Media, Encoding, Asynchronous and Synchronous transmission. Network
system architectures (OSI, TCP/IP), Error Control, Flow Control, Data
Link Protocols, Bridging.Local Area Networks and MAC Layer
protocols, Multiplexing, Switched and IP Networks, Inter-networking,
Routing. Transport layer protocols TCP, UDP and SCTP. Application Layer
Protocols.Wireless LANs. Lab exercises using tools such as Wireshark, OpNet,
Packet tracer etc.
Reference Material:
a. Data Communications and Networking, by Behrouz A.
Forouzan, 5th edition, 2013
b. Computer Networks by A. S. Tanenbaum, D. J. Wetherall,
5th Edition Prentice Hall 2010
c. Data and Computer Communications By William Stallings 9th
Edition 2011
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN
SHARIF,AJK
MBA Credit Hours:3
Operating Systems
Operating Systems Structures, System structures , Process Concepts
Multitasking Multiprogramming, Multithreading, CPU Scheduling,Process
management and scheduling policies, Inter process communication,
Concurrent processing, Critical sections Mutual exclusion and
synchronization, Semaphores, Monitors etc, Deadlocks,Resource allocation and
Deadlock management, Memory Management policies (Contiguous i.e.
partitioned / Segmented), Paged memory systems for Real memory, Address
translation mechanisms, Virtual memory management, Page Removal
Algorithms, Address translation mechanisms and cache management models
/ policies, File Systems,Access methods, Directory structure and protection,
File structure, Directory implementation. Disk space allocation strategies,
File allocation table (FAT), inodes, Secondary Storage,Disk I/O management
policies, buffered I/O disk caching, Spooling devices etc.
Reference Materials:
a. Operating System Concepts, 9th Edition, Silberschatz A., Peterson,
J. L., & Galvin P. C. 2012.
b. Modern Operating Systems, 3rd Edition, Tanenmaum A. S., 2008.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN
SHARIF,AJK
MBA Credit Hours:3
Computer Networks
Introduction to Computer Networks, network requirements and layered
architectures. ISO reference model.Data encoding/framing, error detection and
correction, DLL protocols (stop wait & sliding windows), Ethernet and
FDDI.Network layer and WANs, IP and routing, cell switching and ATM,
bridges, internetworking – the global internet.End to End Protocols, UDP,
TCP, and RPC.Application layer, security, the domain name system (DNS),
and the WWW protocols.
Recommended Books:
a. Computer Networks by Mdhulika Jain, VineetaPillai, Sstish Jain
b. Computer Networks - 4th EditionTanenbaum, Andrew S
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN
SHARIF,AJK
MBA Credit Hours:3
Database Systems
Basic database concepts, Database Architecture, DB Design Life
Cycle, Three level ANSI-SPARC Architecture, Conceptual, Logical and physical
database Modelling and design, Entity Relationship diagram (ERD),
Enhanced ERD ,Relational data model, mapping ERD to relational model,
Functional dependencies and Normalization, Relational Algebra,
Structured Query language (SQL), Transaction processing, concurrency
control and recovery techniques, Query optimization concepts.
Reference Material:
a. Database Systems A Practical Approach to Design, Implementation,
and Management, 4th Edition, Thomas Connolly, Carolyn
Begg, Addison Wesley, 2005.
b. Modern Database Management by Fred McFadden, Jeffrey Hoofer,
Mary the Prescott, Prentice Hall; 11th Edition (July 26, 2012). ISBN-10:
0132662256
c. Fundamentals of Database Systems by R. Elmasri and S. Navathe.6th
Edition, Addison-Wesley (2010). ISBN-10: 0136086209.
d. Database Design and Relational Theory: Normal Forms and All That
Jazz by C. J. Date, O'Reilly Media; 1st Edition (April 24, 2012).
ISBN-10:1449328016.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN
SHARIF,AJK
MBA Credit Hours:3
Software Engineering
Overview of SE, Practice & Myths; the Software Processes, Generic Process
Models: Framework Activity, Task Set, Process Patterns, Process
Improvement, CMM Prescriptive, Process Models: Waterfall Model,
Incremental Process Model, Evolutionary Process Model;
Specialized Process Models: Component Based Development, the
Formal Methods Models, Agile Development; Business Information
Systems: Components, Types, and Evaluating methods. SDLC:
Phases, System Planning, Preliminary Investigation, SWOT Analysis. The
Importance of Strategic Planning; Evaluation of Systems Requests,
Requirements Engineering. Difference between Structured Analysis and
Object Oriented Analysis, Difference between FDD Diagrams & UML
Diagrams; Data & Process Modelling; Diagrams: Data Flow, Context,
Conventions, Detailed Level DFDs; Levelling and Balancing. Logical Versus
Physical Models. The Design Process; Architecture Design Elements,
Interface Design Elements, Component-Level Design Elements, Deployments
Design Elements; System Architecture, Architectural Styles. User Interface
Design.WebApps Interface Design; Software Quality Assurance.
Validation Testing, System Testing; Internal and External View of
Testing. Project Management. Risk Management; Maintenance and
Reengineering.
Reference Materials:
a. Software Engineering 8E by Ian Sommerville, Addison Wesley; 8th
Edition (2006). ISBN-10: 0321313798
b. Systems Analysis and Design by Gary B. Shelly, Thomas J. Cashman
and Harry J. Rosenblatt, Course Technology; 7th Edition (2007).
ISBN-10: 1423912225
c. Software Engineering: A Practitioner's Approach by Roger S.
Pressman, McGraw-Hill Science/Engineering/Math; 7th Edition
(2009). ISBN- 10: 0073375977.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN
SHARIF,AJK
MBA Credit Hours:3
Mobile Application and Development
Mobile Development Concepts, Activities, Resource Management and
Media, Services and Content Providers, Data Storage, Security, Managing
Evolution, Tablets Graphics Speech Sensors Networking, Processes and
Threads, Deployment
Reference Materials:
a. Android Wireless Application Development, third edition, Lauren
Darcey, Shane Conder, Addison Wesley, 2012, ISBN 0321813839
b. Mobile Design and Development: Practical concepts and techniques
for creating mobile sites and web apps, by Brian Fling Publisher:
O'Reilly Media, 2009.
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN
SHARIF,AJK
MBA Credit Hours:3
Web Programming
Theory:
Fundamentals of the Web Development, Brief Introduction, Working with
HTML Tags, XHTML Basic,
DHTML / CSS, Designing Web Template, Converting Web Template to
Web Page, java Script, jQuery
Introduction, What’s New in PHP 5.3,What Is PHP, Installing PHP
Variables, data types, expression, Decisions and loops, Functions, Objects
Handling
HTML Forms with PHP, Introducing database and SQL, Connecting to
MySQL from PHP
Retrieving Data from MySQL with PHP
Practical:
CCS, Designing Web Template, Database Connectivity, Web Page Design
Reference Materials: a. Nuckles, Craig, Web Applications: Concepts and Real World Design,
Wiley 2006
b. Programming the World Wide Web (4th Edition) , by Robert W. Sebesta,
4th edition (August 17, 2007), ISBN-10: 0321489691
c. Gosselin, Dan, et. al., The Web Warrior Guide to Web Design
Technologies, Cengage Learning, 2003
d. Zak, Diane, et. al., The Web Warrior Guide to Web Programming, Cengage
Learning, 2003
e. Jackson, J. C., Web Technologies: A Computer Science Perspective,
Pearson (LPE), 2008 Web Application Architecture: Principles, Protocols and
Practices by Leon Shklar and RichardRosen, Publisher: Wiley; 2 edition
(October 31, 2008), ISBN-10: 047051860X
f. Engineering PHP 5.3 Matt Doyle ISBN: 978-0-470-41396-8
MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN
SHARIF,AJK
MBA Credit Hours:3
E- Business
Being online
The basics, distant learning, space and time and the internet , The web is not the
internet
Defining the E-Business
Overview, Communication gateway, E-business statistics
Strategies for digital business, Strengths and advantages of E- business
BEASONS for Going Online
Expanding market reach, generating visibility
Strengthening business relationship, Responsiveness, Offering new services, Cost
reduction
Just in time inventory, preventing financial loss, Relevance to IT, Concerns for
going online.
Differentiating Between E-Business Categories
Overview , Categories
Using the new online business
The interoperable network , The new economy
Preparing the online Business
Competitor Analysis on the internet
Locate your competition , Collecting competitive information
The Fourth Channel
Understanding the fourth channel
Driving Business Process Re- Engineering
Introduction to business processes re-engineering
Designing, Development, And Deploying the System
Identifying the online business, developing a business plan, preparing for the
Electronic
Revolution
Designing and development, Building a pilot, going into production, connecting the
internet , Verifying the results
Selecting the Technology
Internet networking ,Internet Protocol suite ,The domain name system , ATM
Network
Deciding on the enterprise Middleware
Mail and collaboration ,Security software ,Database management system
Marketing Strategies on the WEB
Promoting your E-business
Direct Marketing
Spam
Search Engines and portals
Finding something on the net, Different types of search engines ,Using a search
engine
Shopping and ORM Solutions
Reasons for ORM, Business requirements, succeeding in the ORM market ORM
solutions, Comparison of the procurement solution
Comparing Web Technologies
Finding the right browser ,The hypertext markup language
Security on the internet
Creating a security strategy ,Cryptographic tools ,Application of cryptography
Imaging on the internet
Image business ,Image concepts
Playing via the Net
Postpaid payment systems ,Instant paid payment system ,Prepaid payment system
Recommended Books:
1. The E-Business (Evolution)By: Daniel Amor, Publishers: Prentice Hall PTR
, Upper Saddle River, NJ 07458