My Resumé - Summary
14 Years of Experience in Advertising
12 years in Saudi Arabia, in local and multinational advertising agencies
Mastering 3 languages
Graduate Graphic Design
Fine lover of Saudi Arabia & its culture.
My Resumé - Professional Experience
Y&R KSA: July 2011 - present:Creative Director
Main Responsibilities:Maintain Existing Clients satisfied with the quality of campaign ideas, managing the creative team, pursuing new business.
Main Achievements: Winning accounts:-Aljomaih Automotive organically-Luna Evaporated Milk segment-Tazaj Restaurants account
Main clients: Naghi Automotives, Tamer Group, Aljomaih Group, Murjan Group
My Resumé - Professional Experience
RedImpact Communication: June 2009 – July 2011:Creative Director / Partner
Main Responsibilities:Establish a proper setup in the Creative Department to enable the agency to become full-fledged agency.
Main Achievements: Published the first ATL campaign after two weeks of joining.Sold three TV commercials for a client who never done TV advertisement before.
Main clients: Al Masarat Real Estate, Unilever (Dove, Jif, Comfort, Lux, Lifebuoy...), Batoook Chewing Gum, National Biscuits (Teashop Digestive)...
My Resumé - Professional Experience
Y&R Jeddah: May 2007 - June 2009:Associate Creative Director
Main Responsibilities:Leading a team of 17 Art Directors and graphic artists and copywriters in developing creative concepts and artworks for various clients;Gather creative teams to brainstorm on new briefs;coming up with creative TV commercials and documentaries, as long as print concepts and communication ideas.
Main Achievements: Established the “creative cells” system, which is applied in agencies outside the region. Proven success: more jobs delivered per day and per team, with less traffic “jams”, in addition to the dedication of each team to a set of clients, for more consistency & better ideas. Won the KIA pitch, Salama Insurance pitch, Red Sea Gate Terminal pitch.
My Resumé - Professional Experience
Y&R Jeddah: May 2007 - June 2009:Associate Creative Director
Main clients: GM, Jungle Land, Mucho’s, Majid Society, KIA Motors, Al-Jazeerah Bank, Dallah Group, Jiwar, Salama Insurance, Red Sea Gate Terminal...
My Resumé - Professional Experience
Y&R Jeddah: June 2003 - May 2007:Art Director
Main Responsibilities:Associate to the Creative Director and teaming up with copywriters and designers, I was in charge of developing creative ideas and coordinating with the Art Department (studio) to execute communication campaigns.
Main Achievements: Mobily Corporate Identity implementation and application;Mobily launch campaign in 2005;6 days photography assignment for Mobily in Dubai;Shot TV commerical for Jungle Land, in Jeddah;in addition to the daily creative jobs.
My Resumé - Professional Experience
Y&R Jeddah: June 2003 - May 2007:Art Director
Main clients: Mobily, SEB, Tefal, GM, Jungle Land, Mucho’s, Majid Society, KIA Motors, Al-Jazeerah Bank, Dallah Group, Jiwar, LG Electronics, Salama Insurance, Red Sea Gate Terminal, Halwany Brothers, Eimar, Souk Shatea’...
My Resumé - Professional Experience
Promopub Farouk: May 2001 - May 2003:Art Director
Lowe Shem’s | Casablanca: July 99 - May 2001:Graphic Artist
My Resumé - Education
June 1999: ISAG | Casablanca (Institut Supérieur des Arts Graphiques): DEUG equivalent Diploma, Graphic Arts Specialized studies in Graphic Arts, aesthetics, conception, pré- press…
My Resumé - Skills
Work: TV commercials and Documentary writing, presentations, creative interpretation (rationale). Enthusiastic team leader and good listener.
Communication: Brainstorming, brief analysis, initiative, presentations, creative strategy, and passion for research.
Languages: ARABIC: Mother tongue, excellent writing, reading, and speaking. FRENCH: Second mother tongue. ENGLISH: Fluent, writing, reading and speaking.
My Resumé - more...
Club Positif / France, Switzerland, Belgium. Member since September 2004 Founder of “Advertising Creatives in the Arab World”. A Facebook community at this stage, having 233 members (increasing daily) from dubai to Montreal; with the purpose of exchanging ideas and discussing shared interests. Trainings: November 2007:
Two trainings: “Customer Service Excellence” and “Presentation Skills” by Johnathan Lavender, under THG Human Resource Development program.
April 2008: “Roadmap to Excellence: Leadership Skills” under the same program.
June 2008: “Roadmap to Excellence: Building Team Spirit” under the same program.
References and more would be provided upon request.
Humble servant of:
About me..
• I was born in Casablanca, the carrefour of all Moroccan ethnicities, meeting point of occidental winds with oriental deserts. There I was raised and there I studied Fine Arts.
• In 1999 I’ve chosen it to initiate my professional career in Communication as Graphic Artist; but horizons seemed just wide enough to explore my Art Director side; then my acquired writing, managing & leadership skills pushed me to the higher level of Creative Director.
• “This man is a brand lover” was how my ex-boss described me during the inception of Mobily brand, of which I was the brand guardian.
• I am still pushing my horizon further, and raising the bar higher for new challenges. KAUST might be my next move if you love what you are going to see; and my resumé at the end of this slideshow.
Humble servant of:
Mohamed Ansaihi
A Selection of ATL (Above The Line)
Kafel Society - Orphans
Majid Society - Corporate campaign
Public Awareness - CSR
Sagem Mobiles - Launch campaign
The Kingdom Holding - Corporate campaign
King Faisal Hospital - Corporate campaign
Mobily Launch reveal. Caption: “A New Dawn for telecom in the Kingdom”
Mobily Launch
Mobily has sponsored The Saudi National Team who is attending the World Cup 2006. suportive campaign with caption “Go Green, Get’em!”
Mobily Saudi National Team – World Cup (Germany)
Mobily has sponsored The Saudi National Team who is attending the World Cup 2006. suportive campaign with caption “Go Green, Get’em!”
Mobily Saudi National Team – World Cup (Germany)
Mobily has sponsored The Saudi National Team who is attending the World Cup 2006. suportive campaign with caption “Go Green, Get’em!”
Mobily Saudi National Team – World Cup (Germany)
Mobily has sponsored The Saudi National Team who is attending the World Cup 2006. suportive campaign with caption “You are up to it!”
Mobily Saudi National Team – World Cup (Germany)
Caption “Distances are going shorter”Ad was introducing a hybrid bundle: post-paid tariffs on a post-paid line
Mobily Rates Discount
Mobily Rates Discount
Mobily Rates Discount
Caption “Need a Friend’s help?”
Mobily Services
Caption “3, 2, pump the gas!” Caption “You Dare?”
Mobily Saudi Autocross Sponsorship
Caption: “Our Power Started With 1700 Man-power, And It
Will Increase With Your Satisfaction”
Aljomaih Automotive Corporate Campaign
Caption: “Our Accelerated Growth Is Unmatchable”
Aljomaih Automotive Corporate Campaign
Caption: “Our Pulse Is Paced With Your Expectations”
Aljomaih Automotive Corporate Campaign
Caption: “Our Spark Is Still On For 4 Decades”
Aljomaih Automotive Corporate Campaign
Caption: “Our Journey Continues With Your Love”
Aljomaih Automotive Corporate Campaign
Canderel - Activation
Canderel - Activation
Al-Borj Medical Laboratories were proud to have the most advanced/precise machine ever in KSA, and so the approach to claim the fame that some historical figures had.
Caption: “Albert Einstein: genius but… he wouldn’t give more accurate results than us!” – “because we do have a combination of high-qualified talents and ultra advanced equipments…” | Credits: Creative, Art Direction, Copywriting.
Alborj Laboratories
Caption: “Isaac Newton: genius but… he wouldn’t give more accurate results than us!” – “because we do have a combination of high-qualified talents and ultra advanced equipments…” | Credits: Creative, Art Direction, Copywriting.
Alborj Laboratories
Caption: “Ibn al-Nafis: genius but… wouldn’t give more accurate results than us!” – “because we do have a combination of high-qualified talents and ultra advanced equipments…” | Credits: Creative, Art Direction, Copywriting.
Alborj Laboratories
iZone Opening
Dallah Group - Corporate campaign
Dallah Group - Corporate campaign
Dallah Group - Corporate campaign
Dallah Group - Corporate campaign
Dallah Group - Corporate campaign
Emaar - Corporate campaign
TV Commercials
• Mobily, the 2nd GSM operator in KSA, had been my biggest assignment. In addition to being an active member of the brand development team, where we came up with the name “Mobily” and the initial direction for the identity, I was in charge of assuring the conformity of the kiosks and stands (over 56 locations) developed in Dubai –to the identity guidelines being finalized in London (BrandInstinct). So was the case with the dealers over Jeddah.
• In the creative development, I was the second member of the team to conceptualize and execute the launch phase.
• The launch was over all media channels, specially on TV. I wrote the scripts, storylines and storyboards of most of the TV commercial for the brand launch and service announcement.
Mobily - TV Commercials
Mobily Brand Launch - Teaser ad - 1/2
Mobily - TV Commercials
Mobily Brand Launch - Revealer ad - 1/3
Mobily - TV Commercials
Mobily Brand Launch - Revealer ad - 2/3
Mobily - TV Commercials
Mobily Service Launch Announcement
Mobily - TV Commercials
Mobily MMS Launch
Mobily - TV Commercials
Mobily Postpaid Packages
KAUST- Opening material
• Pitching for KAUST for the post-launch was an intense pleasure. Here’s some stuff done for that:
KAUST- Orientation Kit
A Selection of BTL (Below The Line)
and further: a useful gadget.
Material: Crystal or AcrylicPrinting: silk screen spot colors
Measurements: 3cm diameter circle
This impressive package looks and feel and talks KAUST identity: the clarity lens is real, the logo components are physically tangible
Al Jazeerah Bank - Affluent program DM kit
OMO - Gold promotion
Sagem mobiles - Launch campaign
Halwany Jam - Promo pack
Digital WorksWebsites
• The following are projects that I worked on, as creative, but programmers have done the magic of making it work. Those developers are whom we always work with.
www.mynaghi-jlr.com
www.mynaghi-jlr.com
Digital WorksMobile
• The following are projects that I worked on, as creative, but programmers have done the magic of making it work. Those developers are whom we always work with.
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