+
SOCIAL MEDIA TRADITIONAL MEDIA
Blogs, FB, LI, Pinterest, Instagram
Many-to-many
Listening
Human Relationships
Long Term
Narrowcast
CONVERSATION
Newspapers, Radio, TV, Billboards
One-to-many
Manipulating
Market to the Masses
Brief Spike
Broadcast
CONTROLLED
09 February 2015 16
+SHAPE YOUR STORY
1. FIND YOUR
STORY:
• What is your unique
story to tell?
2. DESIGN YOUR
CHANNELS:
• What works for your
business or
organization?
3. BE CONSISTENT:
• Plans and
strategies guide
your content and
your cadence.
09 February 2015 18
+
”The Strength of Weak Ties” 1973, Dr. Mark Granovetter
Professor in the School of Humanities and Sciences
Stanford University
Strength of Weak Ties
Bridging to Clusters of New Information
09 February 2015 19
+
"Neocortex size as a constraint on group size in primates” 1992, Sir
Robin Dunbar, Professor in the Department of Experimental
Psychology, University of Oxford
Growing Relationships
Maximum # Our Brains Can Manage
Geographic Diagram of 3,000+ “Friends”150
09 February 2015 20
+
09 February 2015 39
STORYTELLERS & SHARERS
SUBJECT MATTER EXPERTS (SMEs)
• Organizational Leadership
• Define the main story, primary story
arcs
• Set the tone, voice, attitude
• Delegate and curate content creation
TEAM
• Employees, suppliers, best customers,
biggest brand advocates
• Interpret, share, tell the story
• Engage in conversation, respond,
interact with customers (and leadership)
CUSTOMERS
• Existing and potential customers
• Provide opportunity to share their
version of your brand story
• Curate their content
• They are talking about you, give them
reasons to say great stuff about you,
your brand, your company
• Thank them repeatedly for sharing in
your story and buy in your wares.
+
Social Media occurs in waves.
• Mapping out the appropriate content, cadence and
ownership of communication is key to building
effective awareness and excitement around a
promotion.
•Create Event
•Add Details
•Invite
Friendlies
•Invite General
Public
•Share Details
•Tag Partners
•Answer
Questions
•Remind
Invitees
•More Details
•Tag Partners
•Call Out
Friendlies
•“See You
There”
•Call Out to
Partners &
Friendlies
Staff at Event:
•Capture Photos
•Upload a Few
•Tend to Business
•Upload Photos
•Tag – Cross
Promote
•Look at Partners’
Photos
•Blanket “Thank
You” from Brands
•Individual “Thank
Yous”
EVENT BEING
PROMOTED
09 February 2015 40
+
Social Media occurs in waves.
• Mapping out the appropriate content, cadence and
ownership of communication is key to building
effective awareness and excitement around a
promotion.
•Create Event
•Add Details
•Invite
Friendlies
•Invite General
Public
•Share Details
•Tag Partners
•Answer
Questions
•Remind
Invitees
•More Details
•Tag Partners
•Call Out
Friendlies
•“See You
There”
•Call Out to
Partners &
Friendlies
Staff at Event:
•Capture Photos
•Upload a Few
•Tend to Business
•Upload Photos
•Tag – Cross
Promote
•Look at Partners’
Photos
•Blanket “Thank
You” from Brands
•Individual “Thank
Yous”
EVENT BEING
PROMOTED
09 February 2015 41
+
1. Claim your URL
2. Be Consistent
3. Tag Everything
4. THANK EVERYONE
What Can You Do Today?
1. Sprinkle liberally across all marketing collateral
2. Change Cover Photo Monthly
3. Link to your Partners
4. Volunteers, Sponsors, Participants, Recipients, Individuals, Companies
09 February 2015 44
+
Thank you!
Brent [email protected]
479-966-9122
Steve [email protected]
479-304-8926
Beka [email protected]
210-438-2510
Twitter.com/modthink
LinkedIn.com/company/modthink
Facebook.com/modthink
Modthink.com
09 February 2015 46