An interactive landing page allows your prospect to donate and respond, (OR just respond if they are not ready

to donate at the given time)

All media should include a digital response method

(online or mobile) that includes a landing page

Similar to your “Donate Now” page…

But more ENGAGING

ENGAGE NOW

It converses, has video and testimonials, and invites feedback

Donate

Digital capture allows for relationship building (nurturing). Gaining knowledge of

donor behavior will help future communication approaches.

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