COMMUNITIES
WORKING WITH
ONLINE
Ben Leong
- Community Manager @ Quiip- SME & Government clients- PhD in progress via RMIT & Smart Services
CRC- Over 10 years experience managing forum
communities
Email: [email protected] | Twitter: @morsla
ABOUT ME
NEW COMMUNITY
CREATING A
1 2
EXISTING COMMUNITIES
WORKING WITH
TWO SCENARIOS
SURFACE
BENEATH THE
• PLANNING
• MODERATION
• ASSESSMENT
• EVALUATION
STRATEGY MATTERS!
WHY? are you
establishing a community
WHO? are the
members you want to attract
HOW?will you achieve your objective and purpose
WHERE ?
will the commun
ity be
located
WHAT? do you want to achieve
WHEN? does the group
need to be activated
SCENARIO 1:
CREATING A NEW COMMUNITY
COMMUNITY?
WHY BUILD A
• LONG-TERM ASSET
• CONTENT & CONTROL
• BETTER ABILITY TO ENGAGE
WITH MEMBERS
• BETTER MODERATION
FUNCTIONALITY
• USER-GENERATED CONTENT
• CUSTOMER SUPPORT
WHEEL?
ARE YOU REINVENTING THE
GHOST TOWN
DON’T BUILD A
• CREATE A CULTURE
• SET THE TONE
• CREATE A WELCOMING SPACE
PITFALLS
WATCH FOR COMMON
• TOO MANY CHANNELS
• GROWING PAINS
• HIJACKED
DISCUSSIONS
• MODERATION ISSUES
SCENARIO 2:
WORKING WITH EXISTING COMMUNITIES
COMMUNITIES?
WHY WORK WITH EXISTING
• AVOID WASTED EFFORT
• FIND AND ACCESS
EXISTING RESOURCES
• GRASSROOTS
ENGAGEMENT
EVERYBODY?
WHERE IS
• UNDERSTAND YOUR TARGET
AUDIENCE
• FIND RELEVANT
COMMUNITIES
• LOOK FOR SIMILAR PLACES
HEARDMAKE YOURSELF
• RELEVANT CONTENT
• PRESENTED IN THE
RIGHT PLACES
• TO THE RIGHT PEOPLE
MINIMISEBACKLASH• OBSERVE BEFORE
JUMPING IN
• UNDERSTAND
LOCAL CONTEXT
• ADD VALUE
START SMALL
GROW ORGANICALLY
ADD COMPLEXITY AS NEEDED
REVIEWAND ADAPT YOUR PLANS
KEEP IT SIMPLE
BE STRATEGIC
6 COMMUNITY MANAGEMENT TIPS
THANK YOU & GOOD LUCK!
QUIIP.COM.AU | @QUIIP
SWARMCONFERENCE.COM.AU | @SWARMCONF
IMAGE CREDITSThe following images were sourced from Flickr,
and are used here under a Creative Commons 2.0 licence
• SLIDES 1 & 11: http://www.flickr.com/photos/jamescridland/613445810/sizes/l/in/photostream/
• SLIDE 4: http://www.flickr.com/photos/horiavarlan/5124249670/sizes/l/in/photostream/
• SLIDE 6: http://www.flickr.com/photos/myboogers/5625827126/sizes/l/in/photostream/
• SLIDE 8: http://www.flickr.com/photos/noshit-mag/4605220117/sizes/o/in/photostream/
• SLIDE 9: http://www.flickr.com/photos/amylovesyah/4434437966/sizes/l/in/photostream/
• SLIDE 10: http://www.flickr.com/photos/komponisto/1250485784/sizes/l/in/photostream/
• SLIDE 12: http://www.flickr.com/photos/dcoetzee/8444406962/sizes/l/in/photostream/
• SLIDE 14: http://www.flickr.com/photos/fulbert05/2403344636/sizes/l/in/photostream/
• SLIDE 17: http://www.flickr.com/photos/15132846@N00/8197868606/sizes/l/in/photostream/
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