Mobile web vs apps compared
Pro's of mobile web
Accessible through any browser
Doesn't require app download
Load page by page
Good for SEO
Will have access to some core functionality
Pro's of mobile app
Access to core phone functionality
Can run in background
Faster to load once downloaded
Icon sits on home screen
Can be found in app stores
Fast response to user interaction
Can handle more complex calculations/functionality
Can send notifications to device
Summary
Mobile web Mobile apps
Accessible through any browser
Doesn't require app download
Load page by page
Good for SEO
Will have access to some core functionality
Access to core phone functionality
Can run in background
Faster to load once downloaded
Icon sits on home screen
Can be found in app stores
Fast response to user interaction
Can handle more complex calculations/functionality
Can send notifications to device
FinThis was an experiment in using iCloud
Keynote by Simon Small