People and Places close to me
Olivier Chouraki, CEO
Mobile Monday Switzerland
December 2009, the 7th
Metrics? what for? which ones?
Communicating
Reporting
Monitoring
3December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
Monitoring
Optimizing
Forecasting
Our main business processes
Acquisition
Advertising
Retention
Users
Monetization
Advertising Advertising
Virality
SEO
Conversion
Users
Loyalty
Traffic
Usage
Advertising
revenues
Subscriptions
Sales
4December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
Acquisition and Conversion
By source/campaign, by day, by country
Visits
Cost per visit
5December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
Cost per visit
Registration rate
Acquisition cost
Virality
Invitations sent
Per month, per active user
Per channel, per type
6December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
Click rate
Registration rate
Cost per registration
Users and Loyalty
New members
Anonymous visitors
Unique visitors
User valueUser value
Paying
members
7December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
Inactive members
Returning members
New members
Active members
Members
�80% � 20%
India 50%
United States 20%
Europe 10%
Middle East 10%
Retention
Active users
Return ratesFor new members, returning members and
inactive members
8December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
inactive members
By month, by country
Churn
Technical performances
Page build time
Downtime
Traffic Usage
Page ViewsPer visitor/member
Per visit
By day, by country,
Per active userVisits
Messages sent
Photo uploads
9December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
By day, by country,
by page
Unique VisitorsBy day, by month
VisitsDuration, PV
Photo uploads
Status update
Other accounts
Searches
…
Advertising revenues
Impressions, CPM, CPC, CPA, CTR...
Analysis byCountry, Network, Device, Provider, Page,
Position
10December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
Position
Key Performance IndicatorsAd spaces, Fill rate, Ad impressions
Clicks, Click Through Rate, C/PV
Cost Per Click
Revenues, eCPM
Thank you!
Try it now
Visit m.mobiluck.com on your mobile or
www.mobiluck.com on your PC
11December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network
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