17/04/2008 © Optaros 2008. Some rights reserved.
iPhone Applications andAssembled Open SourceMobile Monday
Bern, 01.12.2008
Sebastian Wohlrapp
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Agenda
What makes the iPhone special?
Other "special" environments
Building multi environment solutions
2
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The iPhone Experience is a new benchmark...
3
Design Usability
Versatility
Penetration Eco System
© Optaros 2008. All rights reserved.
The iPhone Experience is a new benchmark...
3
iPhone= useful + useable + engaging
Design Usability
Versatility
Penetration Eco System
© Optaros 2008. All rights reserved.
Design
4
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Versatility
5
iPod + Accelerometer + GPS + Wifi + 3G + Touch wide screen➔
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Usability
6
Multi Touch & Gestures
Accelerometer + GPS
Use case driven design
➔
➔
➔
Keep it simple➔
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The iPhone sets the pace for mobile device internet usage
Internet ease of use
Mobility/Portability/Connectivity
High
Low
Low High
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2007 2008 2009 2010 2011 2012 2013 All mobilephone users
Smartphone users
iPhoneUsers
Forecast: Western European Mobile Internet Users 2007 -
Internet usage through mobile devices (mmetrix, 2008)- 2013 (Forrester)
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It‘s the single most uniform multi purpose mobile device on earth (and in Switzerland)
0
2'000'000
4'000'000
6'000'000
8'000'000
10'000'000
Q2 2007 Q3 2007 Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008
iPhonesiPod Touch*
* Estimated, because Apple doesn‘t provide country and product specific (i.e. only sales numbers for iPod are communicated) sales figures
Source: Apple Financial Results, Optaros research and estimates
16‘794‘70019‘703‘800
36‘498‘500Total
180'000
211'200
iPhones*
iPod Touch*
Total* 391'200
Sales figures until end of 2008Worldwide sales figures until end of 2008 *
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It‘s more than a device, it‘s an eco system
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The iPhone is already a legend today... but it is a compromise like so many other things too?
Battery life, battery replacementNo tactile feel, no keyboardLearning transfer and learning curve
There are better devices for (almost) everything it doesOne or many devices?
Design over functionality?Too proprietary?Too restrictive?
Does it go to the masses?Is the price too high?
Closed toolsToo restrictive?Too much control?
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Design
Usability
Versatility
Penetration
Eco System
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The iPhone from the Consumers/Customers perspective
It‘s yet another gadget
It‘s a productivity device
It‘s real added value
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➔
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The iPhone from the Supplier/Providers perspective
Marketing instrument
Access to consumer/customer
Process efficiency, relationship management
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The iPhone from the Enterprise‘s and Employer‘s perspective
Give employees mobile access to enterprise applications
Leverage the devices capabilities (always on, always with employee) to improve and optimize business processes
Collect data at the point of contact and action
Don‘t underestimate integration, device support and management challenges
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Summary: The iPhone is special ... but ...
The iPhone is special because of its great design and usability, its rapid market penetration, its versatility, it‘s extendability and its ecosystem
The iPhone offers great opportunities for mobile business and mobile process integration
The current iPhone is just the start, future models will fix weaknesses and issues, they‘ll offer more of everything
The „closed“ and highly standardized nature of the phone ensures uniformity and easy of use, but also opens the door for competitors to come with much more open models (and it‘s happening already)
The iPhone has lifted the bar for everybody else,and that‘s good
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What makes a good (iPhone) Application
Delightful
Innovative
Designed
Integrated
Optimized
Connected
Localized
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According to Apple, to be successful in the AppStore, an iPhone application should be...
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Other relevant environments with soon to be similar maturity and relevance
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Increase screen size, resolution and colors➔
Introduce touch and gestures support➔
Introduce Marketplace and SDK➔
Connectivity, standards support and battery life time have been better for quite some time
➔
...
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Our Assembly Approach
BUILD
Customsoftware
BUY
Installablesoftware
High cost of ownership
Low cost of ownership
High differentiation
Low differentiation
ASSEMBLE
Software components
Assemble solutions for:• Compelling customer experiences
• Business agility• Low cost of ownership
RENT
Softwareas a Service
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Multi platform: Focus on User Centered Design and a convergent Architecture
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Specific Support Standard Support
Business Rules
Integration
Service Exposure for generic integration
User
User Centered Design
leveraging devicespecific
capabilities
...
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Multi platform: Focus on User Centered Design and a convergent Architecture
18
Specific Support Standard Support
Business Rules
Integration
Service Exposure for generic integration
User
User Centered Design
leveraging devicespecific
capabilities
Does not care about technology
Will continuously
evolve
Might require
proprietary runtime
Open APIs will help foster
adoption
...
Follows different type of life cycle
Depends on type of
business
© Optaros 2008. All rights reserved.
Thank you...Optaros (Switzerland) SA
Rotbuchstrasse 46
CH - 8037 Zurich
Sebastian Wohlrapp
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About Optaros
We help our clients seize new online opportunities
Largest Alfresco Installation World wideGlobal collaboration migrated from Notes Replaced ASP, capture all lead revenuePayback – 8 months
Transferred PGATour from CBS in 14 weeksPayback – 10 months on ad sales
100% productivity increasePayback – 6 months
We have a proven record100% reference-able98% on-time/on-budget
We‘re growing$0 $26 million since 2005Over 100 clientsOver 200 employees10 Offices in US and EU
We have a rich historyHelp clients leverage technology disruption: client-server, web browser - now assembled web
We’re well capitalized$32 million investment
How we work with our clients Work jointly and transparently with client teams
Turn ideas into implementable blueprints
Commit contractually to deliver on time, on budget
Design Web 2.0 user experiences
Iteratively assemble open source software
Support the solution
Swisscom Labs for Open InnovationLaunched in just 8 weeks
© Optaros 2008. All rights reserved. 21
Optaros: What we do
Practices
Business Solution Areas
E-Commerce 2.0
Digital Media &
Publishing
Direct Customer
Engagement
NextGeneration
CRM
Optaros ApplicationAssembly Methodology User Centered Design Open Source & Open
Standards
Global Sourcing
Enterprise 2.0 and
ECM
Content Management & Collaboration
Service Oriented Architectures
User Experience
Design
Operations & Support