1. Mobile Marketing... and to think weve just mastered the
internet Apps Texting Mobile Websites *Apple, the Apple logo, iPod,
and iTunes are trademarks of Apple Inc., registered in the U.S. and
other countries. iPhone is a trademark of Apple Inc.iTunes is for
legal or rightholder-authorized copying only. Dont steal music.
Thursday, March 25, 2010
2. Whole New World - Whole New Language Roaming Android Capture
App Push Blasts MMS Cloud SMS Mobile Marketing Mobile Website
Thursday, March 25, 2010
3. Canadian Stats 22.5 million subscribers September 2009 100
million text messages per day 75% households have access to a
wireless phone 99% have coverage of all phone connections are
wireless more than 6 million calls to 9-1-1 or other emergency
numbers courtesy CWTA Thursday, March 25, 2010
4. Predictions of smartphone future growth Source:
http://www.digitalfamily.com/mobilewebdesign/?p=141
http://www.linuxfordevices.com/les/misc/researchand
markets_smartphone_forecast-sm.jpg Thursday, March 25, 2010
5. Unique features for Mobile Marketing Phones always carried
Cheaper to create mobile ads Quick response time Source:
http://blog.karentsui.com/pros-and-cons-mobile-commerce/ Thursday,
March 25, 2010
6. Apps - Commercial & Consumer Use Most are business
related or commercial use Photoshop, Kraft, legal rms, medical
secure network connectivity Canaterra was Canadas 1st National Real
Estate App *Apple, the Apple logo, iPod, and iTunes are trademarks
of Apple Inc., registered in the U.S. and other countries. iPhone
is a trademark of Apple Inc.iTunes is for legal or
rightholder-authorized copying only. Dont steal music. Thursday,
March 25, 2010
7. Cell Phone Feature Usage by Age as at 2008 400.00 13-17
18-34 35-54 Text Messages 55+ Take Pictures Ringtones MMS Emails IM
Search Internet Music CWTA-2008 Attitudes Harris Decima Thursday,
March 25, 2010
8. SMS or Texting popular in Europe and Asia since 2000, North
America in 2002 guidelines to ensure legitimacy and avoid spam.
perceived as interactive and instant Thursday, March 25, 2010
9. Response Thursday, March 25, 2010
10. Interactive Thursday, March 25, 2010
11. In December 2009... Pepsi pulled out of the Superbowl ads
Locally, Cherrylane Shopping Centre Increase in mobile web usage
2008 Decima Study Thursday, March 25, 2010
12. Try texting: text cana4677 to 501501 text canaterra2 to
501501 text canaterra3 to 501501 Canaterra SMS powered by 501Media
Group Thursday, March 25, 2010
13. Remembering the Ad Less distractors Improving graphics and
technology More ads clicked on touch screens Source:
http://www.marketingcharts.com/interactive/new-
smartphone-formats-fuel-higher-ad-awareness-9108/brightkite-
gfk-awareness-mobile-advertising-iphone-q1-2009jpg/ Thursday, March
25, 2010
14. Consumer Preference Consumers want instant responses to
know deals, information before contacting a salesperson and without
having to wait for access to a computer. Source:
http://www.mobilemarketingwatch.com/mobile-marketers-should-give-thanks-for-black-friday-4463/
Thursday, March 25, 2010
15. and nally.......... Mobile marketing will in fact reach a
larger population. Canaterra can help you reach more home seeking
clients with our Online & On the Go tools! Source:
http://marketing.blogs.ie.edu/archives/2007/10/mobile_advertis.php
Thursday, March 25, 2010
16. Thank you. Karen Thompson Canaterras Mobile Marketing SMS
Campaigns powered by 501Media Group Mobile site built by Artistech
Newmedia text karen to 501501 for contact details *Apple, the Apple
logo, iPod, and iTunes are trademarks of Apple Inc., registered in
the U.S. and other countries. iPhone is a trademark of Apple
Inc.iTunes is for legal or rightholder-authorized copying only.
Dont steal music. Thursday, March 25, 2010