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Mobile Email Solutions
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Handheld connectivity
• Portfolio of Email and PIM solutions
• Supporting:– all major email servers
– internet or server-based email
– Microsoft, Symbian or RIM devices
• All ‘Out of box’ solutions– tested and ready to use
– supported by Vodafone
– enabled with real-time email and PIM functionality
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Why mobile email?
• Email is integral to our lives*– 41% of people start working day by accessing email
– those surveyed check email 5 times+ per day
– 77% have more than one email account
– 32% would give email address to a new acquaintance (compared with 28% who would give their mobile number)
• But our lives are not lived at our desks or PCs– “Over 5m Britons in employment are now working remotely” **
• We take conversations with us when we travel– why not email?
* data from AOL survey of 4,000 US citizens, Published on ZDNet News: May 26, 2005
** Published on Silicon.com September 1, 2005. PointTopic research. 3.8m teleworkers; 5.5m part-mobile.
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Why mobile email?
• Email now primary form of business communication– often preferred to phone conversation
– time-sensitive, quick response expected
• Having access to email wherever you are means:– minimal down-time
– always able to contact and be contacted
– information follows you
– increased productivity & responsiveness to customers
“email access is becoming vital for businesses on the move” (BBC News, 21st April 2005)
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Mobile workers
• 20-25% employees have mobile phone– tend be out of office at least one day/week
• For those companies using email, 50-70% of those who purchase mobile see value of mobile email
– increased productivity
– efficiency
– responsiveness
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Vodafone offers customers
• Mobile email, calendar & contacts on mobile devices
• Trusted range of solutions– tested and reliable
– from leading suppliers
• Solution Selling– to best match customers’ infrastructure
– different solutions for different IT set-ups
• Device choices– options from premium brand to great value
– choice of form factor to met customer’s needs
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Why Vodafone?
• Most widespread and reliable network – GSM / GPRS coverage of over 99% UK population– world’s largest global community
• Business-class service* – 24hr handset replacement– dedicated personal support (never automated system)– pre-sales support with ROI calculators– provision, interrogate and re-configure devices remotely (over-the-air)
via Device Management service– Our customer’s security concerns are at the forefront of our minds
when developing our products
• Helping our customers make the most of now
*Where Vodafone provides the customer support, service model will differ through ISP’s
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Device Management*
• Unique offering in UK market - Vodafone exclusive
• Allows remote interrogation of smart devices by Vodafone customer care agents
• Agents can:– see signal strength indicator of device
– find out what applications / APNs are installed on device
– remotely download APN settings to devices
– see available memory on handset (though not on flash cards)
– lock and/or wipe devices
*Device Management only available through Vodafone’s customer support function, the ISP service model will differ.
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Device Management
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Range of solutions
• BlackBerry from Vodafone– original ‘push’* email and mobile diary/calendar solution
– Internet solution is ‘timed-pull’ experience
• Vodafone Business email– Enterprise ‘push’ solution available on wide range of devices
– Personal version is ‘timed pull’
• Microsoft Windows Mobile Email– ‘active-synch’ solution for Enterprise customers with Exchange 2003
– ‘push’ solution for Windows Mobile 5 devices with Exchange 2003 with service pack 2
* Push email is simply ‘real-time’ email. As soon as an email hits the customers inbox, it is ‘pushed’ out and onto the customers handheld device.
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Matching customers to solutions - Self-chooser (SoHo*)
• Limited IT infrastructure– often using ISP-hosted POP3/IMAP email e.g. Yahoo, AOL, Hotmail etc.
– must be easy to install and support
• Focus on devices– user / self-chooser often with limited IT skills/ resource
– less concerned with technical solution details
• Requires simple solution
• Cost-conscious– focus on immediate cost/time savings
– require quick deployment with minimal cost
*Small Office / Home Office
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Matching customers to solutions - SME*
• More complex IT infrastructure– require compatibility with existing IT infrastructure
– often have in-house email environment (e.g. Exchange)
– more consideration of support and user control
• Mixed focus on devices and ‘back end’– often still strong self-chooser elements
• Requires simple but suitable solution– more awareness of IT integration issues
• Cost-conscious– but require best solution, not just cheapest
– quick deployment with minimal cost
*Small to Medium Enterprise
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Matching customers to solutions - Corporate / MNC*
• Complex and established IT infrastructure– compatibility with email system (e.g. MS Exchange / Lotus)
– users may need access to bespoke applications
• Solution choice based on existing IT environment– existing hardware (e.g. BES server / MS Exchange 2003)
– may require integration with existing handsets
• Device choice is secondary– users often separated from purchase decision
• Looking at overall value-adds– security, support and ongoing maintenance costs
*Multi-National Corporate
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Purchase drivers
DEVICE LED SALESSelf Choosers, device leads, solution likely to be accepted
Chosen Device
ChosenSolution
Long Term architecture
SOLUTION LED SALESIT Managers led, solution chosen first, with a type of device in mind
Thinks first about preferred device
This leads to solution
Customer less worried about future
Device range follows solution
Based on feature set and cost
IT strategy primary consideration
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Range of solutions
• BlackBerry– optimised software & devices for delivery of Mobile Email
– Enterprise - for MS Exchange / Lotus Domino / Groupwise
– Internet Solution - for ISP*-hosted POP3 / IMAP 4 email
• Vodafone Business email– available on range of Symbian and Microsoft smart devices
– Enterprise - for MS Exchange 5.5 + / Lotus 4.0 + upwards
– Personal - for ISP*-hosted POP3 / IMAP 4 email
• Microsoft – Pocket PC/smartphone devices with Windows Mobile 2003/5
– Exchange 2003+ environments only
*Internet Service Provider
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Device-led sale
PDABlackBerry
Voice
SMS
Apps
Typical Usage Profile
Data use
Smart Device Converged Device 7100v
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No Third Choicefor NC / MNC
BlackBerry(inc.
Connect)
Microsoft
MicrosoftBlackBerry
SoHo SME NC MNC
VBE(90% internet)
PrimaryProposition
SecondaryProposition
Special Request
Microsoft Microsoft
No Third Choicefor SoHo / OMB
VBEVBE/ Black Berry
Black Berry
Solution-led sale
UK positioning as at Oct 2005
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No Third Choicefor NC / MNC
BlackBerry(inc.
Connect)
Microsoft
MicrosoftBlackBerry
SoHo SME NC MNC
VBE(90% internet)
PrimaryProposition
SecondaryProposition
Special Request
Microsoft Microsoft
No Third Choicefor SoHo / OMB
VBEVBE/ Black Berry
Black Berry
Solution-led sale
UK positioning as at Oct 2005
BlackBerry second choice due to limited device
range and weaker attachment support
MS weak in SoHo - no POP3 ‘push’ solution- small number of SoHo customers use MS Exchange
VBE solution best forSoHo / OMB customers - low set-up cost - good for ISP hosted email
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Solution-led sale
No Third Choicefor NC / MNC
BlackBerry(inc.
Connect)
Microsoft
MicrosoftBlackBerry
SoHo SME NC MNC
VBE(90% internet)
PrimaryProposition
SecondaryProposition
Special Request
Microsoft Microsoft
No Third Choicefor SoHo / OMB
VBEVBE/ Black Berry
Black Berry
UK positioning as at Oct 2005
BlackBerry 2nd choice for SME due to added
costs of individual user licences. VBE also
offers potential to use customer’s existing
devices. As Exchange 2003 is adopted in
market, MS solution will become more
popular
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No Third Choicefor NC / MNC
BlackBerry(inc.
Connect)
Microsoft
MicrosoftBlackBerry
SoHo SME NC MNC
VBE(90% internet)
PrimaryProposition
SecondaryProposition
Special Request
Microsoft Microsoft
No Third Choicefor SoHo / OMB
VBEVBE/ Black Berry
Black Berry
Microsoft solution good value for those running Exchange 2003 environment
VBE and BlackBerryEnterprise offer widest email server compatibility - solution sale for NC based on individual case
Solution-led sale
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Range of solutions - reminder
• BlackBerry from Vodafone– original ‘push’ email and mobile diary/calendar solution
– Internet solution is ‘timed-pull’ experience
• Vodafone Business email– Enterprise ‘push’ solution available on wide range of devices
– Personal version is ‘timed pull’
• Microsoft Windows Mobile Email– ‘active-synch’ solution for Enterprise customers with Exchange 2003
– ‘push’ solution for Windows Mobile 5 devices with Exchange 2003 with Service Pack 2
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Common Functionality
• ‘Real-time’ access to email via mobile device– synchronised and/or ‘push’ technology
– read, reply, forward and compose new
• Access to attachments– solution dependent
• ‘Real time’ synchronised calendar and contacts– entries can be created/edited on mobile device and desktop
• Always-on 3G/GPRS technology
• Security– AES* or SSL**, depending on solution
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End-user experience
Blackberry VBE Microsoft
Real time push technology
View attachments
Edit attachments
Integrate applications
Calendar / Diary Functions
Java Device Dependent
Microsoft Windows Mobile
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Device compatibility
Device Solution RIM Symbian OS(Series 60 & 80)
Windows Mobile 2003+
Blackberry
VBE
Microsoft
* With ‘BlackBerry Connect’ - OpCo dependent
* *
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Email platform compatibility
Platform Solution
Exchange 2000/ 5.5
Exchange 2003
Lotus Notes
Group Wise
POP3IMAP 4
Blackberry Enterprise
Blackberry Internet
VBE Enterprise
VBE Personal
Microsoft
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Licence Cost
Client LicenseAdditional Server
Software / Hardware
Blackberry Enterprise YES YES
Blackberry Internet NO NO
VBE Enterprise NO YES
VBE Personal NO NO
Microsoft NO NO(Assuming Exchange
2003 present)
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Cost - downloading
• BlackBerry solution– renders all emails and attachments to minimise data traffic
• VBE / Microsoft– user choice of download – full format at higher data volume
• Cost implications down to– device type
– user preferences and attachment usage
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Security
Control of Devices * Encryption Remote
Provisioning
Blackberry Enterprise YES AES (256 Bit) /
Triple DES YES
Blackberry Internet NO SSL YES
VBE Enterprise YES* with DMT AES YES
VBE Personal YES* with DMT AES / SSL YES
Microsoft YES* with DMT SSL (Plus VPN Security) YES
* Control of software build and application uploading
* Vodafone’s Device Management Tool
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Summary of Solution Positioning
• Choice of solution based on:– device
– existing email infrastructure
• Consideration also to:– usage
– ease of implementation
– support and security
• Vodafone offers a wide but meaningful range of solutions and devices to suit all customer types
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Competitor email solutions
• All main UK competitor networks offer– BlackBerry on RIM devices
– Microsoft Mobile email solutions
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Competitor’s branded solutions
‘Office Freedom’ - based on Seven Enterprise Ed.– Symbian, Palm & Smartphone devices
– POP3, IMAP 4, Exchange 5.5+, Lotus Domino 5+
OneBridge Mobile - from Extended Systems– Exchange, Lotus, Groupwise, Openwave Intermail, POP3, IMAP
– Pocket PC, Windows, Palm and Symbian devices
None at present
‘X-mail’ - based on Seven Personal Edition
– for Xda range plus wide handset range
– supports MS Exchange, Lotus, IMAP 4, POP3q