Mobile Media Basicsfor Community
EngagementJune 26, 2013
Amy Gahranwww.contentious.com
@agahran
Type questions here
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2012: Smartphone tipping point
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Mobile is taking over
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“By 2015, more U.S. internet users will
access the Internet through mobile devices
than through PCs or other wireline devices.”
IDC, Nov. 2012 forecast
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Do you want to reach your
community?
They’re on their phones!
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Mobile is everywhere!
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ACTION!
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September 2012, Pew Internet
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You don’t have time to treat mobile as an afterthought
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Dude, where’s my community?
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Mobile is PERSONAL!
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Adopt a mobile mindset
DARE: Try using your smartphone and/or tablet for
EVERYTHING!
...for one week.(even just a day or two)
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Small tablets = Big deal
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Local Mobile Market Researchhttp://bit.ly/communitymobileresources
• Types of mobile devices (smartphones, tablets, feature phones)
• Which features do they use, how often?
• When they receive links, do they check them out right away on mobile device?
• How do they communicate digitally with groups?
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Amy Gahranwww.contentious.com
@agahran www.knightdigitalmediacenter.org
Type questions here
22
Where to start?
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Mobile-friendly website
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Social mediaShare mobile-friendly links
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Responsive web design
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Responsive design example:
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Consider text alerts!
• SMS text messaging is the most popular non-voice phone activity
• Works on any phone.
• Use sparingly. It’s not free, and people hate text spam.
• Use a reputable SMS vendor or service. Really: It’s not free!
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SMS interactivity tools
• Twilio.com: SMS & voice interactivity, customization. Huge developer community
• MobileCommons.com: Includes SMS and other tools. Comprehensive but very pricey, intended mainly for large orgs/projects
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Mobile Web app
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Native app: Voto Latino
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U.S. smartphone market
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U.S. tablet market share
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Use existing apps and services
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The future is here.It just isn’t evenly distributed yet.
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Vojo.co
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Future of mobile?
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You will be assimilated
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bit.ly/FundingMobile
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Amy Gahranwww.contentious.com
@agahran www.knightdigitalmediacenter.org
Type questions here
Get more resources and registration for future webinars under Training at www.knightdigitalmediacenter.org
Future webinars and resources:www.knightdigitalmediacenter.org
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