Transcript
Page 1: MNREM 10 Reasons to Blog for Business

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

10 Reasons to Blog for Business

Ann Treacy broadband.mnrem.com

Page 2: MNREM 10 Reasons to Blog for Business

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

1: Build Your Reputation• Write about what you

know• Give good advice• Become a go-to

person

Page 3: MNREM 10 Reasons to Blog for Business

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

2: Tell Your Story• Let people get to

know you• Attract customers

from loose acquaintances and like minds

Page 4: MNREM 10 Reasons to Blog for Business

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

3: Boost SEO• Search engines like fresh content• Search engines like links from other sites• Each blog post is a new shot at SEO – so you can cover

more topics– Be sure to use “good keyword terms”– Be sure to link to key web pages in your post!

Page 5: MNREM 10 Reasons to Blog for Business

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

4: Promote Partners• Put yourself in good

company• They’ll talk about you too• They’ll owe you• It’s a great way to get

content• You might pick up some of

their SEO traffic

Page 6: MNREM 10 Reasons to Blog for Business

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

5: Mention People You Want to Know• Many people scan

Google for their names

• Write about them and they’ll notice!

Page 7: MNREM 10 Reasons to Blog for Business

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

6: Give Visitors a Reason to Come Back

Blog readers often become subscribers

Page 8: MNREM 10 Reasons to Blog for Business

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

7: Cornerstone of SM Strategy

Blog

Twitter

LinkedIn

Email

Facebook

Page 9: MNREM 10 Reasons to Blog for Business

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

8: Keep up on the Industry• Assigning yourself a

regular article a week means you will take the time to research and write

• Consider offering your two cents on hot topics

• Consider raising topics

Page 10: MNREM 10 Reasons to Blog for Business

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

9: Sell some products or services• Mention your products and services• Post testimonials from happy clients• Offer occasional special

Page 11: MNREM 10 Reasons to Blog for Business

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

10: Have fun• Maintaining a blog takes time and effort• If you don’t think it will be fun, reconsider

your interest in doing it.

Page 12: MNREM 10 Reasons to Blog for Business

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

QUESTIONS?

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