MMS and WIM Technology MMS and WIM Technology and Businessand Business
T-109.551, Telecommunications T-109.551, Telecommunications Business IIBusiness II
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
Wireless Messaging HistoryWireless Messaging History
SMS - first Dec 1992, PC-mobile, SMS - first Dec 1992, PC-mobile, Vodafone, UK. terminal+wireless Vodafone, UK. terminal+wireless net+SMSC. store and forward. 2G.net+SMSC. store and forward. 2G.
EMS - simple audio,pic,animation. not EMS - simple audio,pic,animation. not popular.popular.
MMS – rich audio,video,pic,streaming. MMS – rich audio,video,pic,streaming. 2.5G, 3G.2.5G, 3G.
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
Introduction to WIM (1)Introduction to WIM (1)
Desktop IM: 100million registered, 50million Desktop IM: 100million registered, 50million regular users. big potential for wireless IM.regular users. big potential for wireless IM.ICQ, Yahoo!, MSN, AOL messengers -desktopICQ, Yahoo!, MSN, AOL messengers -desktopclient-server model. Mobile-mobile, mobile-client-server model. Mobile-mobile, mobile-desktop.desktop.Presence, buddy list, file sharing, group.Presence, buddy list, file sharing, group.Text, audio, (maybe video).Text, audio, (maybe video).Two standards: Wireless Village, Jabber.Two standards: Wireless Village, Jabber.WIM clients: built-in, downloadableWIM clients: built-in, downloadableStandards started for both wireless and desktopStandards started for both wireless and desktop
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
Introduction to WIM (2)Introduction to WIM (2)
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
Introduction to MMS (1)Introduction to MMS (1)
Text, (streaming) sound, images, video, Text, (streaming) sound, images, video, table, charts,animation,table, charts,animation,
Multimedia presentation based timeline.Multimedia presentation based timeline.
I.e., greetingcards, weather report, stock I.e., greetingcards, weather report, stock quotes etc.quotes etc.
’’store-and-forward’, not real time.store-and-forward’, not real time.
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
Introduction to MMS (2)Introduction to MMS (2)
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
Introduction to MMS (3)Introduction to MMS (3)
Multimedia Messaging
Center (MMSC)
Internet
MMS Terminal A
MMS Terminal B
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
Comparison of MMS and SMSComparison of MMS and SMS
both messaging; store-and-forward, not real time.both messaging; store-and-forward, not real time.MMS: not size-limited, SMS: 160 char; MMS: not size-limited, SMS: 160 char; MMS: rich message(video,audio..); SMS: pure textMMS: rich message(video,audio..); SMS: pure textMMS: personalized profile(when,how send MMS). SMS: MMS: personalized profile(when,how send MMS). SMS: no profileno profileMMS: 2.5G, 3G. SMS: 2G+2.5G, also 3G if like.MMS: 2.5G, 3G. SMS: 2G+2.5G, also 3G if like.MMS: need storage(large). SMS: not a problem due to MMS: need storage(large). SMS: not a problem due to small size.small size.MMSC: complicated, many elements from different MMSC: complicated, many elements from different vendors. SMSC: simple, monolithicvendors. SMSC: simple, monolithicMMS: data channel; SMS: signalling channelMMS: data channel; SMS: signalling channel
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
MMS Messaging Architecture (1)MMS Messaging Architecture (1)
MMSM
E
MMSS
MMS Terminal A MMS Server
MMS Proxy Relay
Internet
L
Legacy Wireless Messaging Systems
Email Server
MMS Terminal B
MMS Terminal C
MMSR
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
MMS Messaging Architecture (2)MMS Messaging Architecture (2)
MMS Terminal: send, receive, render or create, MMS Terminal: send, receive, render or create, modify MM.modify MM.
MMS Proxy Relay: interact with MMS terminal, MMS Proxy Relay: interact with MMS terminal, route MM to target network, send notification to route MM to target network, send notification to receiver, communicate with MMS Server.receiver, communicate with MMS Server.
MMS Server: storage. Can combined with MMS MMS Server: storage. Can combined with MMS Proxy Relay.Proxy Relay.
MMSMMSMM: interface between client & Proxy Relay; : interface between client & Proxy Relay;
MMSMMSRR and MMS and MMSSS: not defined yet.: not defined yet.
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
MMS Messaging Architecture (3)MMS Messaging Architecture (3)
With legacy messaging system(i.e. SMS): With legacy messaging system(i.e. SMS): interface not defined yet; MM filtered out interface not defined yet; MM filtered out or get a SMS with URL pointing to MM.or get a SMS with URL pointing to MM.
With email system: send MM to Email With email system: send MM to Email server, receive MM from Email server, server, receive MM from Email server, fetch MM from Email server.fetch MM from Email server.
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
MMS Messaging Architecture (4)MMS Messaging Architecture (4)
Interface between mobile handset and MMS proxy relayInterface between mobile handset and MMS proxy relay
WAP gateway provides HTTP and PUSH services.WAP gateway provides HTTP and PUSH services.
WSP (Wireless Service Protocol) as transport layer between client and WAP WSP (Wireless Service Protocol) as transport layer between client and WAP gateway.gateway.
SMIL (Synchornized Multimedia Intergration Language) or WML (Wireless SMIL (Synchornized Multimedia Intergration Language) or WML (Wireless Markup Language) as Presentation layer.Markup Language) as Presentation layer.
WAP gateway encapsulate MM as HTTP to proxy relayWAP gateway encapsulate MM as HTTP to proxy relay
WAP gateway decapsulate traffic from proxy relay to MMS client.WAP gateway decapsulate traffic from proxy relay to MMS client.
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
WIM System Architecture (1)WIM System Architecture (1)
CSP: Client Server Protocol. Provides access to WV CSP: Client Server Protocol. Provides access to WV server for clients.server for clients.CLP: Command Line Protocol. Access to WV server for CLP: Command Line Protocol. Access to WV server for Old mobile terminal.Old mobile terminal.SSP: Server to Server Protocol. Communicate within WV SSP: Server to Server Protocol. Communicate within WV servers.servers.SMCNP: Server Mobile Core Network Protocol. Access SMCNP: Server Mobile Core Network Protocol. Access to Mobile Core Network to get Presence info and service to Mobile Core Network to get Presence info and service capability for WV server.capability for WV server.CLI Client: Command Line Interface Client. Text CLI Client: Command Line Interface Client. Text message for i.e., old phone.message for i.e., old phone.WV Embedded Client: embedded client in terminal. Text, WV Embedded Client: embedded client in terminal. Text, video, picture, audio messages.video, picture, audio messages.
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
WIM System Architecture (2)WIM System Architecture (2)
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
WIM System Architecture (3)WIM System Architecture (3)
Service ElementsService ElementsPresence Service ElementPresence Service ElementInstant Messaging Service ElementInstant Messaging Service ElementGroup Service ElementGroup Service ElementContent Service Element Content Service Element
Service Access PointService Access PointAuthentication & AuthorizationAuthentication & AuthorizationService Discovery and AgreementService Discovery and AgreementUser Profile ManagementUser Profile ManagementService Relay: server-server communication – routes all Service Relay: server-server communication – routes all request & response between servers via SSPrequest & response between servers via SSP
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
MMS Value Chain & Pricing (1)MMS Value Chain & Pricing (1)
Infrastructure provider: i.e., Infrastructure provider: i.e., MMSCMMSCMiddleware provider: Middleware provider: application & content adaption application & content adaption platform & gateways. I.e., platform & gateways. I.e., gateway between mobile and gateway between mobile and Internet.Internet.Application provider: Application provider: composer, editor…composer, editor…Content & service provider: Content & service provider: MM content, i.e., picture, MM content, i.e., picture, animation, audio…animation, audio…Operator: mobile network, Operator: mobile network, MMS transfer, billing…MMS transfer, billing…
Infrastructure
Middleware
Application
Content & Service Provider
Operator
15% about 5%
about 1%
about 0-35% 79–44%
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
MMS Value Chain & Pricing (2)MMS Value Chain & Pricing (2)
A MMS mustn’t cost A MMS mustn’t cost more than one more than one postcard, 1 Euro.postcard, 1 Euro.
Lower price for entry, Lower price for entry, increase price for high increase price for high value content.value content.
Keep pricing SIMPLE!Keep pricing SIMPLE!
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
MMS Value Chain & Pricing (3)MMS Value Chain & Pricing (3)
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
MMS Market Expection (1)MMS Market Expection (1)
SMS: big success. SMS: big success. Expecting SMS user shift Expecting SMS user shift to MMS.to MMS.According to ARC, more According to ARC, more 40% traffic is messaging.40% traffic is messaging.By 2006, in Europe, 250 By 2006, in Europe, 250 Million MMS user.Million MMS user.Need MMS capable Need MMS capable mobilephone, new mobilephone, new mobilephone expect mobilephone expect MMS to boost itself. MMS to boost itself. Chick-egg problem.Chick-egg problem.3G will motivate the 3G will motivate the usage of MMS.usage of MMS.
Source: ARC Group Mobile Services & Application Industry Survey 2002
Europe subscriber.
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
MMS Market Expection (2)MMS Market Expection (2)
Mobilestream: MMS Mobilestream: MMS handset market grow handset market grow smoothly, mass market smoothly, mass market won’t reach before 2004.won’t reach before 2004.
Very easy to startVery easy to start
Lot of content+applicationLot of content+application
Be Fun!Be Fun!
Fast response & reliable.Fast response & reliable.
Reasonable price!Reasonable price!
Support early phones.Support early phones.
Handset Penetration (Source: Mobilestreams)
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
MMS Market Expection (3)MMS Market Expection (3)MMS operators (Source: ICM NMA and Global Mobile/GSMA)
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
ConclusionConclusion
MMS & WIM : startup phase.MMS & WIM : startup phase.Mass market not reached.Mass market not reached.MMS and WIM content are not rich enough: MMS and WIM content are not rich enough: simple picture, audio onlysimple picture, audio onlyMMS infrastructure not completely ready.MMS infrastructure not completely ready.MMS and WIM capable mobile terminal: not MMS and WIM capable mobile terminal: not many, functions not enough.many, functions not enough.Bandwidth limit more complicated MMS & WIM Bandwidth limit more complicated MMS & WIM application, need 3G.application, need 3G.But, WIM & MMS will Succeed step by step, But, WIM & MMS will Succeed step by step, need about 2-4 years.need about 2-4 years.
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
MMS Capable MobilephonesMMS Capable Mobilephones
Nokia 7650
Nokia 7210
Nokia 3510
Sony EricssonT300
Ericsson T68/ie
Sony EricssonP800
Motorola A820
Nokia 3315
Nokia 6610
Nokia 6100
Nokia 5100
Nokia 3650
Nokia 3530
Sony EricssonP802
Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology
ReferencesReferences[1] Arcgroup.com, Multimedia Messaging Services, December 2002, <[1] Arcgroup.com, Multimedia Messaging Services, December 2002, <http://http://www.arcgroup.com/homepage.nsf/tag/mmswww.arcgroup.com/homepage.nsf/tag/mms>>[2] Eduardo Gonzalez, European Multimedia Messaging Services Market (MMS), 2001,<[2] Eduardo Gonzalez, European Multimedia Messaging Services Market (MMS), 2001,<http://www.frost.com/prod/brochures.nsf/474fdcdb0941e35080256b770074c3e4/4e03aa6229a4c10c86256c5d0059cfef/$FILE/MMS%20Vhttp://www.frost.com/prod/brochures.nsf/474fdcdb0941e35080256b770074c3e4/4e03aa6229a4c10c86256c5d0059cfef/$FILE/MMS%20Virtual%20Brochure.ppsirtual%20Brochure.pps>>[3] iBilt Technologies Ltd., GPRS A NEW HORIZON, 2002, <[3] iBilt Technologies Ltd., GPRS A NEW HORIZON, 2002, <http://http://www.ibilttechnologies.com/mms.pdfwww.ibilttechnologies.com/mms.pdf>>[4] Ingo Potthof, Multimedia Messaging Service(MMS) – New Business Opportunities for the Mobile Industry, November 6th 2002, <[4] Ingo Potthof, Multimedia Messaging Service(MMS) – New Business Opportunities for the Mobile Industry, November 6th 2002, <http://www.telecom2002.co.il/presentations/Ingo%20Potthof.ppthttp://www.telecom2002.co.il/presentations/Ingo%20Potthof.ppt>>[5] Kimmo Kullervo Pekkola, “Market Introduction of A Mobile Data Service: Description of The Value Network”, May 24, 2002. [5] Kimmo Kullervo Pekkola, “Market Introduction of A Mobile Data Service: Description of The Value Network”, May 24, 2002. [6] Kobi Marenko, Partnership as a key success factor in the MMS market, 2002, <[6] Kobi Marenko, Partnership as a key success factor in the MMS market, 2002, <http://www.telecom2002.co.il/presentations/Kobi%20Marenko.ppthttp://www.telecom2002.co.il/presentations/Kobi%20Marenko.ppt>>[7] LogicaCMG, [7] LogicaCMG, LogicaCMG powers KPN Mobile’s provision of multimedia messaging services (MMS), March 24, 2003, <LogicaCMG powers KPN Mobile’s provision of multimedia messaging services (MMS), March 24, 2003, <http://www.logica.com/company_info/news/press_releases/press_releases.asp?displayhttp://www.logica.com/company_info/news/press_releases/press_releases.asp?display==detail&iddetail&id=658=658>>[8] Logica, The essential guide to Multimedia Messaging, <[8] Logica, The essential guide to Multimedia Messaging, <http://http://www.logica.com/pdf/telecom/Mmsguide.pdfwww.logica.com/pdf/telecom/Mmsguide.pdf>>[9] MessageVine, MessageVine IM Server, <[9] MessageVine, MessageVine IM Server, <http://www.messagevine.com/products/instant_messaging.htmhttp://www.messagevine.com/products/instant_messaging.htm>>[10] Mobileinfo, Technology Logica and Mapflow Demo First Wireless MMS Location Services, Feburary 2002, <[10] Mobileinfo, Technology Logica and Mapflow Demo First Wireless MMS Location Services, Feburary 2002, <http://www.mobileinfo.com/News_2002/Issue08/Logica_Mapflow.htmhttp://www.mobileinfo.com/News_2002/Issue08/Logica_Mapflow.htm>>[11] MobileMMS.com, MMS Devices, <[11] MobileMMS.com, MMS Devices, <http://www.http://www.mobilemmsmobilemms..comcom//devicesdevices..aspasp>>[12] MobileMMS.com, MMS FAQ, <http://www.mobilemms.com/mmsfaq.asp>[12] MobileMMS.com, MMS FAQ, <http://www.mobilemms.com/mmsfaq.asp>[13] MobileMMS.com, MMS Applications : Content Sample, April 2003,<http://www.mobilemms.com/sample_mmsapps.asp>[13] MobileMMS.com, MMS Applications : Content Sample, April 2003,<http://www.mobilemms.com/sample_mmsapps.asp>[14] Mobile Streams Ltd, NEXT MESSAGING An introduction to SMS, EMS and MMS. September 13, 2001. [14] Mobile Streams Ltd, NEXT MESSAGING An introduction to SMS, EMS and MMS. September 13, 2001. <http://www.mobilewhitepapers.com/pdf/messaging.pdf<http://www.mobilewhitepapers.com/pdf/messaging.pdf>>[15] Mobile Streams Ltd, “Success 4 SMS” White Paper, February 2001, <http://www.mobilewhitepapers.com/pdf/SMS.PDF>[15] Mobile Streams Ltd, “Success 4 SMS” White Paper, February 2001, <http://www.mobilewhitepapers.com/pdf/SMS.PDF>[16] Roman Vichr, Tips&tricks : Multimedia Messaging Service, September 2002, <http://www-106.ibm.com/developerworks/library/wi-[16] Roman Vichr, Tips&tricks : Multimedia Messaging Service, September 2002, <http://www-106.ibm.com/developerworks/library/wi-tip25.html?dwzone=wireless>tip25.html?dwzone=wireless>[17] WAP Forum. Wireless Application Protocol Multimedia Messaging Service Architecture Overview Specification. April 25, 2001, [17] WAP Forum. Wireless Application Protocol Multimedia Messaging Service Architecture Overview Specification. April 25, 2001, <http://www1.wapforum.org/tech/documents/WAP-205-MMSArchOverview-20010425-a.pdf><http://www1.wapforum.org/tech/documents/WAP-205-MMSArchOverview-20010425-a.pdf>[18] Wireless Village, “Wireless Village The Mobile IMPS Initiative, System Architecture Model Version 1.1”, 2001, [18] Wireless Village, “Wireless Village The Mobile IMPS Initiative, System Architecture Model Version 1.1”, 2001, <http://www.openmobilealliance.org/wirelessvillage/docs/WV_Architecture_v1.1.pdf><http://www.openmobilealliance.org/wirelessvillage/docs/WV_Architecture_v1.1.pdf>