1.WHO USES MAPMYRUN?MALE 49%FEMALE 51%AGE 35-4986% CAUCASIANKIDS AGE 3-12GRADUATE DEGREE60-100KThursday, March 17, 2011

2. WHAT WEB PLATFORMS DO THEY USE? MOST VISITED SITESWIKIPEDIANHL DEAN KARNAZESYAHOO AMAZONGOOGLENIKERUNNERSWORLD49% NUTRISYSTEM MSN GAP REISAY THEIR RECENTSEARCH CHANGED ADIDASTHE WAY THEY THINKABOUT HEALTH 74% ARE ONLINE EXPLORERSThursday, March 17, 2011 3. WHAT MOBILE APPS DO THEY USE?58%38%SAY THEY FIND APPSNEVER LOOK ATTHROUGHMOBILE ADS FRIENDSTHERE IS NOWASTED SPACEON THEIRPHONE - THEYUSE EACH APPFREQUENTLYThursday, March 17, 2011 4. BESIDES RUNNING, WHAT ELSE ARE THEY INTERESTED IN?Thursday, March 17, 2011 5. WHY DO THEY RUN? RUNNING IS AN EXTENSION OF WHO THEY ARE MOTIVATION TO CONTINUE TO RUN: 75% STAYING IN SHAPE 74.8% STAYING HEALTHY 62.4% RELIEVING STRESS THEY ARE MAKING TIME FOR A RUN IN THEIR SCHEDULE, NO MATTER WHAT I set a reward for each race. If I meet a time goal, I give myself that reward. My last one was a haircut (summer coming) and color (the gray was getting out of control). I also allow myself a day or two of just eating whatever I feel while still training. - Beth Tracy HernandezThursday, March 17, 2011 6. HOW DO THEY RUN? THEY RUN WITH THE MINDSET THAT DESPITE HOW MUCH IT HURTS - THEY WILL KEEP GOING RUNNING PREFERENCES: 38% FAVORITE RACE DISTANCE HALF MARATHON INTERESTED IN ENTERING: Instead of seeking comfort, runners approach the very edge of chaos. The ravages of potentially debilitating pain take hold, the runner fights to overcome and 76.6% HALF MARATHON command the very force that threatens to bring him to his knees. The obsession with running is really an obsession with the potential for more life 57.9% 10K -Dean Karnazes 56.6% 5K 48.0% MARATHONThursday, March 17, 2011 7. WHAT PART OF RUNNING ARE THEY SOCIAL ABOUT?THEY SHARE FOR MOTIVATIONAL PURPOSESTHEY DONT BRAG.THEY SHARE. I decided to shareeverything on FB when Irealized that I have inspiredmany people I know to startrunning/walking. I wassharing it all on my personalprofile but realized I was justcluttering up my page. I likesharing everything the most.THEY SHARE FOR INFORMATIONAL PURPOSESThe best part is my races. Ilove being able to put intowords how well I did thatday. I get to go back andread it as well when Imfeeling a little down.I enjoy sharing because not everyone is a 5-8minute miler and sharing my times with otherskind of helps me AND them to know its OK to runat their pace.- 1girlgunningThursday, March 17, 2011 8. THANK YOU Sources: Quantcast: http://www.quantcast.com/mapmyrun.com/demographics?country=US http://www.quantcast.com/ mapmyrun.com#geo Mintel Report: Exercise Trends 2010 Runningusa.org http://www.runningusa.org/node/57852 Caroltorgan.com http://www.caroltorgan.com/online-exercise-information/ Bls.gov http://www.bls.gov/spotlight/2008/sports/ Wellsphere.com http://www.wellsphere.com/running-article/marathon-training-starting-statistics/1163936 Nielson Report http://blog.nielsen.com/nielsenwire/wp-content/uploads/2010/09/NielsenMobileAppsWhitepaper.pdf Gizmodo http://gizmodo.com/#!5752793/the-seven-types-of-iphone-owners Various Facebook and Twitter profiles from MMR users Klout.comThursday, March 17, 2011