Kim Swisher Communications Specialist
Multi Media ChannelsDecember 5, 2014
Kim Swisher Communications Specialist
Goal: Drive Traffic to Your WebsiteBuilding Your Audience
• Effective Posts (How Facebook Works - Organic Reach)• What do People Care About?• Engagement• Key Elements to Include in Posts• Reach Influencers• Scheduling Posts
• Breaking News• Engagement in the Off Season• Interact to Build Engagement
• Like Other Pages/Advertisers• Respond to Posts and Messages
• Using Twitter and Social Media Dashboards
Kim Swisher Communications Specialist
Source: NM Incite, a Nielsen McKinsey company
How Social Media is Used
Kim Swisher Communications Specialist
Who is Using Social Media – and Where
Kim Swisher Communications Specialist
Building Your Audience• What Do People Care About?
• Family (children)• Themselves• Safety• Savings• A Scoop• Humor
Kim Swisher Communications Specialist
What is Engagement?
•Attention, Involvement and Interaction with Your Page
Why Build Engagement?
• Increases your audience and exposure Influence
• Increases opportunities for your advertisers Revenue
Building Your Audience
Kim Swisher Communications Specialist
Key Elements to Include in Posts:
•Succinct Message/Headline•Link to Publication •Photo (550 pixels)
•Tags(Delete Link Text After Pictures Appears)
Building Your Audience
Kim Swisher Communications Specialist
Key Elements to Include:
•Photo (550 pixels)
Why are these photos different?
Building Your Audience
Kim Swisher Communications Specialist
Reach Influencers:
•Tag (@)
Building Your Audience
Kim Swisher Communications Specialist
Reach Influencers:
•How to Find Tags
Building Your Audience
Kim Swisher Communications Specialist
Building Your AudienceReach Influencers:
•How to Find Tags
Kim Swisher Communications Specialist
Reach Influencers:•Advertisers•Community Groups•Schools•Police Departments•Related Interests
Building Your Audience
Kim Swisher Communications Specialist
Scheduling Posts:
Building Your Audience
Kim Swisher Communications Specialist
Can You Post Too Much?
Building Your Audience
Kim Swisher Communications Specialist
Breaking News:
•Succinct Message/Headline•Link to Publication •Video or Photo (550 pixels)
•Tags(Delete Link Text After Pictures Appears)
Building Your Audience
Kim Swisher Communications Specialist
Engagement in the Off Season:
•Transformation Tuesday (fitness)•Throw-Back Thursday•Flashback Friday•Selfie Saturday•Sunday Fun Day
Building Your Audience
Kim Swisher Communications Specialist
Interact to Build Engagement:
•Like Other Pages as Your page (similar to reaching Influencers)
• Advertisers
• Community Organizations• Schools
• Police Departments
•Respond to Posts•Watch Comments and Posts by Others•Respond to Messages
Building Your Audience
Kim Swisher Communications Specialist
Linking Facebook to Twitter
http://www.facebook.com/twitter
Kim Swisher Communications Specialist
Managing Multiple Social Media PagesSocial Media Dashboard Applications:
•SpredFast - http://www.spredfast.com/•Blurtster - http://www.blurtster.com/•MediaFunnel - http://mediafunnel.com/•SproutSocial - http://sproutsocial.com/•Posting - http://www.postling.com
Kim Swisher Communications Specialist
Thank You!
Kim Swisher
(715) 437-0465
www.facebook.com/SwisherSocialMedia
www.twitter.com/SwishTalk