Educational Sessions Schedule (Program Subject to Change)

MLA 2015 Fall

Educational Conference

October 23-25, 2015 Four Seasons Resort Scottsdale at Troon North

Scottsdale, AZ http://www.fourseasons.com/scottsdale/

Sunday, October 258:00-8:55 am Full Breakfast Buffet

Troon AB Foyer (lower level)9:00-10:30 am Educational Session

Troon AB (lower level) “Get Lean: Ways to Save

Money and Enhance Quality on Health Benefits” Steven Eastaugh, ScD, Health Policy Consultant

10:30 am Refreshment BreakMonument (lower level)

10:30 am-12:00 pm Board of Directors MeetingMonument (lower level)

1:00-5:00 pm Golf on OwnTroon North Golf Club

Friday, October 23 8:00 am-1:00 pm Golf on Own

Troon North Golf Club12:30-4:30 pm Registration

Troon AB Foyer (lower level)

1:30-4:15 pm Pre-Conference Regular Route Operator Roundtable DiscussionsFacilitator: Penelope Cagney, MA, CFRE, The Cagney CompanyTroon AB (lower level)

3:15-3:30 pm Refreshment BreakTroon AB Foyer (lower level)

4:30-5:30 pm Executive Committee MeetingMcDowell (lower level)

6:00-7:00 pm RegistrationTroon Lawn (backup: Troon AB Foyer)

6:00-9:30 pm Cocktails & DinnerTroon Lawn (backup: Troon AB & Foyer)

The 2015 Fall Educational Conference of the Multi-housing Laundry Association will focus on the future of MLA, using branding and storytelling for your marketing, and how to save money and enhance the quality of health benefits for your employees.

Saturday, October 248:00-8:55 am Full Breakfast Buffet

Troon AB Foyer (lower level)9:00 am-12:00 pm Educational Sessions:

Troon AB (lower level)9:00-10:15 am “Branding: Telling the

Story of Your Business”Jonathan Opp and Marie Schacht, New Kind

10:15-10:30 am Refreshment BreakTroon AB Foyer (lower level)

10:30 am-12:00 pm “Branding: Telling the Story of Your Business”Jonathan Opp and Marie Schacht, New Kind

Afternoon Activities on Own1:00-5:00 pm Golf on Own

Troon North Golf Club6:00-7:00 pm Cocktails

Saguaro Blossom (poolside)7:30-10:00 pm Allied Member

Hosted DinnerDominick’s Steakhouse 15169 N. Scottsdale Rd.

Speakers

Penelope Cagney, MA, CFREPenelope Cagney, MA, CFRE, CEO of The Cagney Company, has 25 years of experience in helping nonprofits succeed with their organizational and fi-nancial objectives. She serves as faculty of Arizona State University’s Nonprofit Management Institute, teaching strategic planning and fund develop-ment, and previously has taught graduate courses

in nonprofit management at the School of the Art Institute and Columbia College, Chicago. Penny is a skilled communicator and teacher, having been a distinguished visiting professor at American University in Cairo, Egypt.

Penny is co-editor of the 2015 Skystone Ryan Research Prize winner “Global Fundraising: How the World is Changing the Rules of Philanthropy” (Wiley AFP 2013); “Nonprofit Consulting Essentials: What Every Nonprofit and Consultant Needs to Know” (Jossey-Bass/Alliance of Nonprofit Management 2010). She is on the Board of Directors of American Fundraising Professionals International.

She began her nonprofit management career at one of the largest healthcare institutions in Chicago and soon after dedicated herself to consulting. She spent seven years with one of the largest consulting firms to nonprofits where she led teams to help organizations achieve significant financial and organizational objectives.

Jonathan Opp Jonathan Opp, Chief Poetics Officer and Partner at New Kind, a design company in Raleigh, NC, works with organizations to define communica-tion strategy–helping them discover their brand stories and tell them in the clearest, most powerful way. Jonathan brings nearly 15 years of experience in creative roles at three prominent technology

brands: Red Hat, IBM, and Gateway. In his 11 years at Red Hat, Jonathan had the opportunity to influence directly the evolution of its brand. His most recent role was the Senior Manager of the Brand Communications+Design team, responsible for defining the company’s brand voice. He led a creative team of writers and content creators, working with individuals across the company to develop communications that were expressions of Red Hat’s brand and culture. He also played a key role in telling the story of Red Hat’s culture both inside and outside the company.

Jonathan writes about brand, culture, and community at his own blog, Applied Poetics. Jonathan is currently serving as Co-President of AIGA Raleigh, the professional association for design.

Marie SchachtAs a writer, New Kind’s Marie Schacht discovers and builds meaningful stories through words. She aims to synthesize complex information, translate ideas, and digest problems into effective and clear com-munications. Marie celebrates the role of language in creating the connections and shared experiences that lead to vibrant and flourishing communi-

ties which transform individuals and organizations into truly exceptional enterprises.

Prior to joining New Kind, Marie worked with University of Virginia Founda-tion, Tom Tom Founders Festival, and Design Corps in a variety of design and communication roles. She holds a B.S. in Architecture from the University of Virginia and is eager to discover new ways to engage open and participatory based design with New Kind.

Steven Eastaugh, ScDSteven Eastaugh, ScD, served as a professor of health economics, finance, and health care management for 37 years at Cornell and George Washington Universities, helping to shape the ca-reers of 4,000 health care managers and leaders in the United States and around the world. The author of nine books and more than 90 journal articles, Dr.

Eastaugh is a nationally acclaimed speaker, consultant, and agent of change who has traveled to some 36 countries as part of his health services research. He was a health policy advisor to Barack Obama from 2008 to 2009.

Dr. Eastaugh has won numerous awards, including the American College of Healthcare Executives Edgar Hayhow Award for “best health care article of the year.” He also won the Marriott Award for Productivity Enhancement in the Service Sector. He has been a forceful advocate for market-based health care reform. Dr. Eastaugh was senior staff health economist at the National Research Council, National Academy of Sciences. He is on the editorial board of the Journal of Health Care Finance. He earned his Bachelor of Arts (Biochemistry and Economics) in 1973 and Master of Science (Public Health) in 1975 from Harvard University, and a Doctor of Public Health from Johns Hopkins School of Public Health in 1978.

Dr. Eastaugh works actively with a number of professional organizations, including the American Public Health Association, the American College of Healthcare Executives, Association of University Programs in Health Adminis-tration, and Operations Research Society of America. He currently serves as a consultant, speaker, and writer.

About the Multi-housing Laundry AssociationThe Multi-housing Laundry Association is the North American trade association of operating and supplier companies offering professional laundry systems for the multi-housing industry. The only national organization of its kind, MLA functions both as a clearinghouse for new ideas and as an assurance to building owners that MLA member companies employ only top skilled technicians and install only the optimum laundry equipment for the building’s needs. MLA member companies are sensitive to building owners’ and managers’ needs to offer their tenants reliable equipment and efficient, energy-saving, laundry systems. Thousands of apartment and condominium owners and managers throughout the United States and Canada use the services of MLA member companies to provide their tenants with a professionally operated laundry facility.

Hotel Information

Four Seasons Resort Scottsdale at Troon NorthPhotos courtesy of Four Seasons Resort Scottsdale at Troon North and the Scottsdale CVB

The Four Seasons Resort Scottsdale at Troon North is located high in the Sonoran Desert. The resort’s unique style includes southwestern-style casitas, heartbeat-skipping views, as well as the challenges of golf at Troon North. Nestled into the foothills of Pinnacle Peak – amid towering, multi-armed saguaro cacti – the adobe casitas of the resort embody the desert’s magic through thoughtful design and the outstanding talent of regional artists and craftspeople.

Blending flawlessly with the surrounding environment, Four Seasons Resort Scottsdale at Troon North encompasses 210 generously-sized guest rooms, including 22 suites, in 26 mostly one- or two-story adobe casitas. Patio doors open to private landscaped terrace or balcony and magnificent desert views. Each room has a gas-burning fireplace,

individually controlled air conditioning, and a generously proportioned bathroom with deep soaking tub and separate glass-enclosed shower.

Transportation Options The Phoenix Sky Harbor International Airport, 30 miles and a 40-minute drive from the Resort, is serviced by a variety of airlines. The Scottsdale Municipal Airport, 10 miles from the Resort, handles private and charter aircraft. Rental cars are available at both Phoenix and Scottsdale airports as well as at the Resort via the Concierge. The Concierge acts as a courtesy desk for Go Rentals, which allows guests to rent a vehicle on property. Both self-park and valet parking are available at the Resort. Executive transportation is also available through the concierge (480) 513-5075.

Dining Sweeping desert views and the freshest seasonal cuisine – with a focus on American cuisine shaped by the piquant flavors of the Southwest – are the trademarks of the fine dining options at Four Seasons Scottsdale. Enjoy succulent steaks and other grilled delicacies in the fine dining Talavera, fresh southwestern cuisine poolside at Saguaro Blossom, or home style fare in the western canteen Proof. With a bevy of dining options, all with awe-inspiring Sonoran desert views, let your culinary journey begin.

ConciergeEnjoy a dedicated concierge, resort-style pools, luxurious spa, and fitness center during your stay at Four Seasons. Dinner reservations and concierge services may be booked by calling (480) 513-5075.

Spa AppointmentsStep into a refuge of head-to-toe pampering, with a full range of skin, body and hair services inspired by the spirit and the ingredients of the desert. The Spa at Four Seasons Resort Scottsdale at Troon North offers a calm, restful sanctuary, with results-oriented treatments that have been uniquely conceived to hydrate your skin, promote anti-ageing and elevate the art of relaxation. Spa appointments may be booked by calling (480) 513-5145.

Destination An escape for adventure or relaxation, Scottsdale is considered among the top golf destinations, with Troon North the jewel in the crown of Scottsdale’s courses. Bordering Phoenix and continuing north for nearly 25 miles, this Happy Valley desert resort community is famed for its endless sunny days, superlative dining and shopping, and fabulous recreation. Unique diversions – infused with spirited Western-flavored culture and history – include replica Western towns, art museums and galleries, and Frank Lloyd Wright’s Taliesin West. Outdoor activities such as hiking, cycling, horseback riding, rock climbing, hot-air ballooning, and canyoneering maximize the romance of the wide-open Sonoran Desert.

Room Reservations (separate from MLA Registration)

MLA has a limited block of Casita rooms available at $375 per night plus tax (currently 14%) at the Four Seasons Resort Scottsdale at Troon North. You may make your reservations by contacting the Four Seasons directly at (888) 207-9696. Please reference “MLA” or “Multi-housing Laundry Association” when making your room reservations. The cut-off date for reservations is 5:00 pm (Mountain) September 30, 2015, and cancellations are accepted without penalty up to twenty-one (21) days in advance of arrival date. A two night deposit will be required to guarantee a reservation. Check-in time is 4:00 pm and check–out is 12:00 noon.

MLA 2015 Fall Educational Conference RegistrationRegistration Fees and DeadlinesRegistration is discounted (as part of your annual membership dues payment) to $350 each for MLA Member Company staff and $199 for each MLA Member Company guest/spouse not attending any educational sessions. Registration includes attendance at the educational sessions (except for guest/spouse), opening night dinner, Saturday cocktails and Allied hosted event, two breakfasts, and coffee breaks. There will be a $50/per person late fee charged for any registration postmarked after October 2, 2015, and a $25 administrative charge for non-emergency (emergencies are defined as a documented medical situation for family members, death of a family member) cancellations received after October 2, 2015, and “no shows.”

** To save the information on this brochure, you may return a photocopy of this form. **

Company Name __________________________________________________________________________________________________

Company Address _________________________________________________________________________________________________

City _____________________________ State/Province _______________ Zip/Postal Code _______________ Country _____________________

Company Phone ________________________________________ Company Fax _________________________________________________

Email ________________________________________________________________________________________________________

Does anyone in your party have any dietary restrictions or special needs? If yes, please explain: __________________________________________________

MLA Members Fri Fri Sat Sat Sat Sun Sun Registrants’ Name Nickname Fees RO Discussion Dinner Breakfast Ed Session Dinner Breakfast Ed Session 1. ________________________________ $350 q q q q q q q

2. ________________________________ $350 q q q q q q q

3. ________________________________ $350 q q q q q q q

4. ________________________________ $199 spouse/guest q q q q

5. ________________________________ $199 spouse/guest q q q q

Non-Members Fri Fri Sat Sat Sat Sun Sun Registrants’ Name Nickname Fees RO Discussion Dinner Breakfast Ed Session Dinner Breakfast Ed Session 1. ________________________________ $1500 q q q q q q q

2. ________________________________ $incl. w/ first reg q q q q q q q

3. ________________________________ $750 q q q q q q q

4. __________________________________ $250 spouse/guest q q q q

5. ________________________________ $250 spouse/guest q q q q

q Our company is not currently a member of the Multi-housing Laundry Association (MLA). Please have someone contact us about membership.

Will you need van transportation to Allied-Hosted Dinner on Saturday, October 24 (Depart hotel 7:00-7:15 pm and shuttled return)? (Distance: 12 miles; Drive time: 25 minutes) q No q Yes – Number in party needing van _____

Late Fees (after October 2: Number of registrants __________ x $50 each ............................................................................... $__________

TOTAL .................................................................................................................................................................................. $__________

PaymentMake checks payable to “MLA” and send to:

MLA, 2015 Fall Educational Conference, 1500 Sunday Drive, Suite 102, Raleigh, NC 27607-5151

Credit card payments are accepted through our online registration portal at:

http://mla-online.com/EDconference

Multi-housing Laundry Association

1500 Sunday Drive, Suite 102 • Raleigh, NC 27607-5151 phone (919) 861-5579 or (800) 380-3652 • fax (919) 787-4916

bdenny@mla-online.com • www.mla-online.com