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Special Agent:MaK Wangsness*
Digital Marketing Manager
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Special Agent:Craig Boyte
Director of Digital Strategy
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1. You Didn’t Devise a Successful Strategy
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Set goals and expectations!
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Decide how you will measure your success.
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Franchise Grand Openings are not just one day – it’s a process!
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2. You Forgot to Do Surveillance & Scout
Your Territory
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Know more than just the basic demographics of the community your business is located in…
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Research the competition around your store.
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Invite influential community members.
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3. You’re Not Using Your Marketing Secret Weapons
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Remember the Basics:• Plan and stick to your budget• Keep consistent messaging with
everything involved in your Grand Opening
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• Includes an actionable timeline of marketing initiatives you can use in your own Grand Opening!
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Get the Infographic Franchise Grand Openings: Your Marketing Secret Weapons
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Marketing Secret Weapons
• Smart Mail & Best Practices: – Do several mail drops • Start with a big awareness push • Get more targeted as your Grand Opening
gets closer
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Marketing Secret Weapons
• Earned Media: – Create publicity– Use social media ads–Write a press release for cost
effective awareness
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Marketing Secret Weapons
• Digital Marketing Channels:– Banner ads
(Can be targeted at a zip code level) – Pandora ads
(Target by age, gender, location & genre)– PPC
(Helps you in online search)
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Marketing Secret Weapons
• Local Broadcast:– A great channel to use if you have the
budget for radio and TV ads
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Marketing Secret Weapons
• In-Store Print & Promotions:– Use signage and flyers so
visitors know and understand what you offer
– Contests and sweepstakes • Creates excitement so visitors to stay longer • Allows you to collect visitor information
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4. Your Plan is Too Rigid
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Be flexible in your franchise Grand Opening Plan.
Every market is different!
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Your Franchise Grand Opening is a “Test & Learn” opportunity for future local marketing!
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5. You’re Not Prepared for Grand Opening Day
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Remember:This is the customers first impression of your store.
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Train your staff!• Products and you offer • How to assist customers
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Make sure on your Grand Opening day you are fully staffed!• Keep wait time to a minimum.• Give customers a great
experience!
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Have refreshments and entertainment for your new customers to enjoy!
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Educate your customers on promotions and what your store can offer them
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6. You Didn’t Track Your Success
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Measurement is key!
• What will you measure?• How will you measure it?
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Get a baseline from other locations and corporate about what kind of numbers they have had with Grand Openings.
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Track your success by– Traffic - # of visits/week– Coupon Redemption - # of
services/day–Microsites - # of sign ups
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7. You Don’t Know What to Do Next
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Collect email opt-ins for coupons, offering a discount for their next visit, or including them in a loyalty program.
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Take your hard work from building up to the Grand Opening and keep it going!
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Don’t be afraid to ask for help…
P.S. Bluewater has been doing Grand Openings for over 15 years, and we’re here to help your franchise grow!
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Get the Infographic Franchise Grand Openings: Your Marketing Secret Weapons
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Connect with us:facebook.com/bluewaterbrand
Bluewater Inc.
youtube.com/bluewaterbrand bluewaterbrand.com/blog
instagram.com/bluewaterbrand
@BluewaterBrand
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