1
Miss Miami International2012
2
What is Miss Miami International 2012?
Miss Miami International 2012 is a beauty pageant
that combine culture, beauty an intelligence
in a show with a glamour environment
for family enjoyment
directed for the Hispanic Market in Miami.
3
Features of Miss Miami International
Indoor Show
All ages
One Stage
More Than 1,000 attendants
Enhance the Miami Culture
Support environmental awareness
Empowering young women to cultivate their culture
Contribute to the growth of familiar entertainment
4
Where and When Miss Miami International?
When?
April 22 2012
6:00 pm
Where? LA ESCALA DE MIAMI
905 Brickell Bay Dr. The Four Ambassadors Towers, Miami, FL 33131
5
Production Lino Ferrer Productions
Lino Ferrer Productions, producer of sucess beauty events
such as Miss Miami International, Miss International Princess,
Mini Miss Universe, Miss International and Miami Life
Awards, also is a talent school to development new talents for
entertainment industry. Recently congratulate for City of
Major of Miami for “contribute to grow young talent in Miami “
6
Production (cont)
Dreams Studio
Success company development visual content for
different medias, specialized in Social Media
7
TargetMiami Dade
Primary Target:
Girls between 17 and 25 years old
(around 33K young girls for 2012, 6% of total population)*
Secondary Target:
General and Hispanic population, 60% total population
Latin Family: 56K peoples
Families with primary target : 6K
* Source: Census data 2010 - Miami Dade
Miss Miami International 2012
8
Marketing
Flyers and posters
Magazines: Imagen Hialeah (Hialeah), Dato-Xpress
(Doral and Aventura), Lifestyle Miami.com (Miami Dade)
Newsletter: El Venezolano , Doral News
TV: Mega TV
Social Network: Facebook , Twitter
(Viral Marketing)
Data base: (e-mail marketing)
Public Relations
Miss Miami International 2012
9
Ticketing
General ticket
Affordable price : 20$
VIP ticket (include Dinner Gala)
VIP price : 45$
Capacity: 1,000 people
Miss Miami International 2012
10
Sponsorship packages
Is a great opportunity to blast your brand.
Affordable marketing option that provide you
-Presence in Magazine, newsletter and flyers
-Social media and Viral Marketing: potentially increase
your revenue and digital presence on the Net.
Great opportunity to link your brand with cultural and
glamour event that attract you potential customer to your
business
Miss Miami International 2012
11
Sponsorship packages
Bronze Sponsorship $ 500
* Logo of Company on all printed material (flyers, magazines, etc.
* 1/8 the page in Pageant magazine
* Two (2) tickets for the night of the Pageant (April 22 2012 ) and for
the candidates press conference April 13 2012.
* 10,000 flyers distributed in all of the Miami-Dade metro area in
different commercial establishments
* Promotion in Newspaper distributed in Palm Beach, Broward, and
Miami-Dade.
Miss Miami International 2012
12
Sponsorship packages
Silver Sponsorship $ 1.000
* Logo on banner of the Pageant April 22 2012
* 1/4 the page in the pageant magazine.
* Logo of Company on all printed material (flyers, magazines, etc.
*Three (3) tickets for the night of the Pageant and for the candidate’s pres
conference. April 13 2012
*10,000 flyers distributed in all of the Miami-Dade metro area in different
commercial establishments
* Promotion on local media and social media marketing engine
Miss Miami International 2012
13
Sponsorship packagesGold Sponsorship $ 2.500
* Logo on banner of the Pageant April 22 2012
* 1/2 page in the pageant magazine
* Logo of Company on all printed material (flyers, magazines, etc.
* Live promotion during the night of the pageant.3 times
Four (4) tickets for the night of the Pageant and for the candidate’s
press conference. April 13 2012
* Promotion on local media, social media marketing engine and e-mail
marketing
* 10,000 flyers distributed in all of the Miami-Dade metro area in
different commercial establishments.
Miss Miami International 2012
14
Sponsorship packagesPlatinum Sponsorship $ 3.500
* Co-sponsorship of the pageant
* Company banner in the event and April 13 2012 press conference
* Full page in the pageant magazine
* Logo of Company on all printed material (flyers, magazines, etc
* Live promotion during the night of the pageant 5 times.
* Six (6) tickets for the night of the Pageant and for the candidate’s
press conference. April 22 2012
*10,000 flyers distributed in all of the Miami-Dade metro area in
different commercial establishments, include social media, e-mail
marketing and text marketing technologies
Miss Miami International 2012
15
Sponsorship packagesExclusive Sponsorship $ 5.000
* Company name as official sponsor April 22 2012* Back cover in the page in the magazine of the pageant* Company logo in all printed material (flyer, magazine, etc.) * Live promotion during the pageant 10 times.* Company banner on stage and at press conference April 22 2012* Company logo on pageant t-shirt* Ten (10) tickets for the pageant* One (1) promotional table in the lobby on the day of the pageant. * One (1) company representative will be on the judges *10,000 flyers distributed in all of the Miami-Dade metro area in different commercial establishments . *Promotions en local media, social media, e-mail marketing and mention in events of Miss Miami International *Promotional Banner on linoferrerproductions.com for one year
Miss Miami International 2012
16
Contacts Production:
Phone: 786.326.6700
Sponsor packages:
Phone: 786.738.1459
Media:
Phone: 305.787.4886
Miss Miami International 2012