Star Tribune&
StarTribune.com/jobswork!
Sunday Star Tribune is the Top Job Source for
Adults in Minneapolis & St. Paul
Q: What sources
would you use if you
were currently
looking for a new job
Source: Scarborough Research Custom Study 2007 (R1), Mpls-St. Paul CBSA
Percent of Metro Adults Who Would Use Source if Looking for a Job (Top 10 Mentions)
Consumer’s rank
newspapersas the most believable and
trustworthy source of
advertising information*
* MORI Research and NAA, How America Uses Advertising 2009
Local Content
Local Jobs
Local Solutions
* Omniture 2009 July-Sept Avg.
StarTribune.com/jobs
A monthly average of
3,059,525page views July - Sept 2009*
Total Sunday Readers:
1,116,465 *
Total Jobs Section Readers:
232,436 **
Nearly one quarter million
people read JOBS each Sunday
* Scarborough Research Corporation 2008 (R1) Mpls/St. Paul CBSA
** Scarborough Research Custom Study 2007 (R1) Mpls/St. Paul CBSA
* Omniture 2009 July-Sept Avg.
StarTribune.com/jobs
A monthly average of
254,138unique visits July - Sept 2009*
Star Tribune has been a trusted source of
news, information and advertising since 1867
* Madgex Job Board Manager 2009 July-Sept Avg.
StarTribune.com/jobs
A monthly average of
783,892job views July - Sept 2009*
Workforce planning and building pipelines for
future hiring needs – instead of reaching to
openings when they are already beyond mission
critical – can help employers stay one step ahead.*
Newspapers help develop brand
loyalty with mass reach, frequency
and credibility. Use of newspapers
and the Internet reinforces
consumer confidence.**
* Information and Networking for Recruiters
Electronic Recruiting Exchange, 2005
** NAA/Google April 2008
* Madgex Job Board Manager 2009 July-Sept Avg.
StarTribune.com/jobs
A monthly average of
61,606job applies July - Sept 2009*
* Kennedy Information Recruiting Trends 2009.
** Scarborough Research Corporation 2009 (R1) Mpls/St. Paul CBSA
The greatest challenge to
recruiting and hiring in the next
five years is the
lack of qualified candidates.*
Newspaper readers are
highly educated. **
* Madgex Job Board Manager 2009 Sept
StarTribune.com/jobs
166,017registered job seekers
in Jobs database July - Sept 2009*
* Managing Demographic Risk, Harvard Business Review 2008.
** Scarborough Research Corporation 2009 (R1) Mpls/St. Paul CBSA
Workers over age 50 will make
up more than half of the
workforce by 2011 –
and close to 80% by 2018.*
Newspaper readers are
traditionally older. **