MINI and the
Power of
Advocates
@rileygibson
I love cars. Maybe a little
too much according
to some (my wife).
I grew up with them.
I’m a huge racing fan.
But, I’ve never loved any
car like I love my MINI.
Some might not understand.
But to me, my MINI is much
more than a pile of steel.
It has a personality.
It has moods. It has
emotions. And it has
gotten me through a lot.
It has gotten me through
long, long road trips.
I got married in it.
It’s a bit like my dog.
I appreciate every little
detail and design choice.
I appreciate every quirk.
I appreciate the sounds
and the driving experience.
I am a true MINI
advocate and I make
sure my friends know it.
And I’m not the only one.
There are a lot of extremely
passionate, dedicated, smart
and creative MINI owners.
Some young, some old.
We are artists.
Entrepreneurs.
Engineers.
Innovators.
Photographers.
Weirdos.
Racing drivers.
And legends.
Imagine if MINI partnered
with advocates for inspiration,
feedback and authentic
content. Imagine if MINI made
us participants in the brand.
We are not just consumers.
We can and will participate.
We want to make MINI even
better and we are your
biggest untapped resource.
Just ask us.
Photos by MINI Advocates on Flickr:
Riley GibsonTim Wang
idovermani rg-fotos
dickdavidNathanaelB
kenjonbroJD the Photog
lincolnbluesfnchng
About Riley + Napkin Labs
Riley is the CEO and Co-founder of Napkin Labs a co-creation and ad-vocate platform for leading consumer product brands around the world.