Korean Airlines
Min Young KimA44180725
Quick Overview Founded in 1946
One of the largest airline of South Ko-
rea
Top-ranked international cargo airline
45 countries – 125 cities of destina-
tions
Big Idea
Target Audiences
Family Students who are studying abroad
Budget•Total Annual Revenue: $94 million •Digital Marketing: $451,200 /month.•SEO: $90,240•PPC: $135,360•Social Media: $135,360
Budget- cont.SEO- 20%
PPC- 30%
Email- 5%
Social- 30%
Mobile- 10%
Content- 5%
Tools & Tactics
KPI (Key Performance Indi-cators)
PPC
Summary
Increase of Revenue/
Awareness of Brand Loyalty
Different Target Audi-
ences
Social Media Marketing
Concentra-tion of PPC
Works Cited•http://en.wikipedia.org/wiki/Korean_Air•http://digitalmarketingcalculator.com/•http://
kr.koreanair.com/kalmain/frm_intro.aspx?mode=6