Defakto Fact Sheet 1
Millennials and Mobile by the Numbers
Compiled April 2010
1
Defakto Fact Sheet 2
Millennials* and Mobile by the NumbersEveryWhereAllTheTime.com
Compiled May 2010
*The Pew Research Center defines Millennials as those
currently (in 2010) between the ages of 13 and 29.Photo Credit: Steve Rhodes
Defakto Fact Sheet 3
94%OF MILLENNIALS HAVE A
CELL PHONE
31%Of 8 to 10 year olds have a cell phone
85%Of 15 to 18 year olds
have a cell phone
Defakto Fact Sheet 4
AMOUNT OF TIME 8 TO 18 YEAR OLDS
SPEND CONSUMING MEDIA DAILY:
7 Hours,38 Minutes
AMOUNT OF TIME 8 TO 18 YEAR OLDS SPEND TALKING ON THE PHONE
DAILY:
43 Minutes
AMOUNT OF TIME 8 TO 18 YEAR OLDS SPEND
TEXTING DAILY:
1 Hour,15 Minutes
Defakto Fact Sheet 5
MILLENNIALS SEND AN AVERAGE OF 20 TEXT MESSAGES
PER DAY
GEN XERS SEND AN AVERAGE OF 12 TEXT MESSAGES
PER DAY
BOOMERS SEND AN AVERAGE OF 5 TEXT MESSAGES
PER DAY
80% of Millennials have texted in the last 24 hours
TEXTING
Defakto Fact Sheet 6
16%OF U.S. TEENS
WANTED AN IPHONE IN
SPRING 2009
31%OF U.S. TEENS
WANTED AN IPHONE IN SPRING
2010
57%OF 18-34 YEAR OLDS SAY PRICE IS THE NUMBER ONE REASON THEY AREN’T BUYING AN IPAD
Defakto Fact Sheet 7
20%OF THE MOBILE VIDEO
AUDIENCE ARE TEENS
1/3OF U.S.
TEENS USE THE
MOBILE WEB ON A
DAILY BASIS
62%OF MILLENNIALS
CONNECT WIRELESSLY TO THE INTERNET
WHEN AWAY FROM HOME OR WORK
MOBILE
Defakto Fact Sheet 8
50%of Boomers sleep
with their cell phone on or right next to their bed
83%of Millennials sleep with their cell phone
on or right next to their bed
41%OF MILLENNIALS HAVE A
CELL PHONE BUT NO LANDLINE
64%
66%
47%
WHITES
BLACKS
HISPANICS
PERCENTAGE OF MILLENNIALS WHO CONNECT TO THE INTERNETWIRELESSLY WHEN AWAY FROM HOME OR WORK
Defakto Fact Sheet
SOURCESGeneration M^2: Media in the lives of 8- to 18-year-olds (PDF)
Millennials: Hip and Poor
Survey: 31% of U.S. teens want iPhones
Nielsen: How Teens Use Media (PDF)
Pew Research Center: The Millennials (PDF)
9
Defakto Fact Sheet 10
ABOUT DEFAKTODefakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™.
The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers.
Defaktogroup.comEverywhereallthetime.com
[email protected]@defaktogroup.com
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