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Tony Gilharry, WP EngineKris Hadlock, WordHerdScott Shefler, Antenna Group
Migrations that make sense: Retain your customers and move to a platform built to last WP Engine, WordHerd and Antenna Group
July 15, 2019
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What You’ll Learn
● Cost and time-saving tips for migrating off of Adobe Business Catalyst ● What we’ve learned so far after migrating customers from Adobe
Business Catalyst to WP Engine● How WordPress has grown to over 33% of the Internet and is continuing
to grow● How to get started with your transition off of Adobe Business Catalyst
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WP Engine
Tony Gilharry
● Started with WordPress 2.3● I’ve been to 9 of 30 MLB
stadiums
● Started at WPE in January 2013
WordHerdKris Hadlock
● 2 decades of web experience● Started web development
over a free AOL dial up connection
● Migrated 400 websites last year
AntennaScott Shefler
● Co-Founded Chicago Digital + BC Academe + Solid Sky
● Built around 500 websites in past 10 years
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WordPress
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34%OF THE WEB
60%CMS MARKET
27%TOP 10K SITES
Over 50,000 Plugins & 5k Themes Available for WordPress
36%WEBBY WINNERS
WordPress combines simplicity for users and publishers with under-the-hood complexity for developers. This makes it flexible while still being easy-to-use.
#7
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WORDPRESS REST-API
8
Integrate with other enterprise technologies with the REST API and WordPress’ open source codebase.
PARTNER INTEGRATIONS
The WP Engine platform incorporates 50+ tools and technologies to help ensure an efficient and powerful platform from day one.
CURATED PLUGINS
WP Engine validates and recommends plugins to help you be successful across a variety of functional areas.
WordPress integrated functionality and faster digital experience innovation.
CONFIDENTIAL
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ECOSYSTEM
34% OF THE INTERNET
• A community of over 500k passionate developers and users
• WordPress democratized the web, its adoption rates by users is unmatched
• 62% of the 100 fastest growing companies in US use WordPress
• Most widely available talent pool in the CMS industry
SECURE & OPEN-SOURCE
WordPress IS Secure!
• Common misconception is that WordPress is easily compromised.
• Worldwide contribution from a mature market of WP developers are constantly improving the security of WP.
• Contributing developers work closely with PHP, JavaScript, Apache, and NGINX teams to confirm stability and security.
ENTERPRISE ADOPTION
60% of Enterprise Use WP
• Lowest TCO in the CMS Market
• Own your content – no license or fees or locked into proprietary systems
• Future-proof and growing market share
• REST API levels the playing field
• Highly scalable from traffic and number of sites standpoint
• More..
CREATIVE AGILITY
Faster Time to Market
• Create and test new sites or applications in fraction of the time vs. legacy CMSs
• Accelerate campaign launches out of the box by leveraging templating and ease of deploying
• Advanced functionality through ecosystem of 50k+ plugins and integrations
WHY WORDPRESS?
10 CONFIDENTIAL
1. Networking / Infrastructure-Level Patching
2. OS / Daemon-Level Patching
3. WordPress Core Patching
• Functional Updates (Major Releases)
• Security Updates (Minor Releases)
4. Genesis Framework*
5. Smart Plugin Manager**Must be enabled
WP ENGINE PATCHING SCHEDULE & SECURITY UPDATES
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EASY SSL FREE LET’S ENCRYPT
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MULTIPLE SECURITY LAYERS MANAGED DISASTER RECOVERY
2 FACTOR ACCOUNT PROTECTION PROACTIVE PATCHING UPDATES MANAGED THREAT MITIGATION
SET IT AND FORGET IT WITH MANAGED SECURITY FOR ALL CUSTOMERS
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Retaining Customers During a Platform Change
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Introduction
SENIOR VICE PRESIDENTAntenna(formerly VP and Co-Founder Chicago Digital)
SENIOR VICE PRESIDENTAntenna(formerly President and Co-Founder Chicago Digital)
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2009 - Chicago Digital formed
2010 - Exclusively developing sites with Adobe Business Catalyst
2012 - BC Academe created (instructor led training and online tutorials)
2014 - Solid Sky (Business Catalyst app development)
2017 - Acquired by Antenna
2018 - Adobe announced Business Catalyst EOL
Chicago Digital -> Antenna
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1. Customer Service
2. Quality
3. Focus (finding the right solution)
Retaining Clients
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RETAINING CLIENTS
Customer Service
CUSTOMER SUPPORT MANAGERAntenna
SUPPORT DEVELOPERAntenna
"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." Jeff Bezos (Amazon)
"Customer service shouldn't just be a department, it should be the entire company." Tony Hsieh (Zappos)
"The more advocates you have, the fewer ads you have to buy." Dharmesh Shah (Hubspot)
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RETAINING CLIENTS
Quality
Powered by Adobe Business Catalyst
Design Team
Development Team
Front end developers with design background and strong attention to detail
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RETAINING CLIENTS
Focus (finding the right solution)
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RETAINING CLIENTS
Focus (finding the right solution)
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Migration Best Practices
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Business Catalyst
Web Forms
Web Apps
eCommerce
CRM
Secure Zones
Media Downloads
Email Marketing
Templates
Page Editing
WordPress
Form Plugins
Custom Post Types or Plugins
WooCommerce
CRM Plugins
Restrict Content Pro Plugin
Download Monitor Plugin
Email Marketing Plugins
Themes and Page Templates
Gutenberg
BEST PRACTICES
Business Catalyst to WordPress Feature Legend
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Content
BEST PRACTICES
Migration Checklist
❏ Copy
❏ Media
❏ SEO
Design
❏ Theme
❏ Page Templates
❏ Visual Builder
❏ Custom Fields
Extras
❏ Secure Zones
❏ Media Downloads
❏ CRM
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Copy and Markup
BEST PRACTICES
Maintaining Content
• Pages
• Posts
• Products
• Custom Post Types
• Custom Fields
Media
• Images and Documents to
Media Library
SEO
• Meta Titles, Descriptions and
Social
• Schema
• 301 Redirects
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BEST PRACTICES
Maintaining Design
Theme Visual Builder WidgetsPage Templates
• Genesis Framework
• StudioPress Themes
• Gutenberg
• Atomic Blocks
• Individual Pages
• Blog Posts
• Archives
• Sidebars
• Headers
• Footers
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CRM
● HubSpot
● Salesforce
● SharpSpring
● ZenDesk Sell
BEST PRACTICES
Extra Configuration & Functionality
Secure Zones
● Restrict Content Pro
Media Downloads
● Download Monitor
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DeliverMigrate
BEST PRACTICES
WordHerd Automation Process
Receive and Schedule New
Migration Jobs.
1 Deliver and Launch New
WordPress Website.
Schedule
3Website Processing Via
the WordHerd Wrangler.
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An automated alternative to manual migration.
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Migrations to WP Engine
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“The process with WordHerd was extremely straightforward, they provided options for migration and once we moved
forward with the process, it was very easy and fast.”Van Rechem Lab at Stanford University
AUTOMATED MIGRATION
Migrations to WP Engine
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AUTOMATED MIGRATION
Migrations to WordPress
"My challenge was to migrate a website from Adobe
Business Catalyst to WordPress. WordHerd was able
to migrate over 2,400 media files, 128 image
galleries, and 171 pages, maintaining all of the
interrelationships among the content items. This
was a website that consisted of several WebApps
and complex links between the various assets.
WordHerd was able to migrate the site and keep all
of the data relationships intact -- Amazing work that
exceeded expectations!"NetPro Consulting
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WP Engine
#32
WP Engine makes WordPress enterprise grade.
120,000+CUSTOMERS
140+COUNTRIES
500,000+WEBSITES
5%OF THE WEBx
36 BillionATTACKS BLOCKED
IN 2017
#33
What we do.
CMS
Together We Create High PerformanceDigital Experiences
Content Strategy
Site Design & Dev
Marketing
+ + =
You!
INTEGRATION:Tech partner solutions,
Curated plugins, WP REST-API
INTELLIGENCE: Performance analytics for Marketers and Developers
AGILITY: Tools , environments, and
workflows to build, manage, and launch quickly
PERFORMANCE:Managed hosting, security,
optimization, scalability, caching, high availability
EXPERTISE:Expert award-winning service and 24-7-365
support
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Adobe Business Catalyst Recommends WP Engine
WP Engine is a preferred migration partner for Adobe Business Catalyst and offers four months free with the coupon ABC2WPE.
WordHerd is a professional website migration company, and a listed Business Catalyst partner, that specializes in migrating simple to complex websites to WordPress.
Antenna is an integrated PR & marketing agency exclusively building sites on WordPress with WP Engine.
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Thank You.