2019
Modern grown-up WoMan
Meet the
woman&home is a brand truly in touch
with women over 40
dynamic, opinionated, fashionable and living her best life right now,
this woman is feeling her economic power and holding up the world in her home, her community and in the workplace
Editor Kath Brown has brought modernity to the brand with stylish art direction, beautiful photography and intelligent, relevant writing
Here are a few things that she’s not: Metropolitan elite our audience is nationwide.
affluent and living life to the full in regions all over the UK Past it She follows trends in fashion, beauty, food, interiors and culture, and wants to be in the know
Invisible Seriously, those days of fading into the background post 40 are well and truly over
What makes woman&home different? our brand celebrates the joy of being a grown-up woman.
We are less about choosing the perfect washing machine and more about going out for a few glasses of Prosecco with the girls
We are glamorous, aspirational and fun. We inspire our audience in all areas of her life
and yes, our audience really does exist. our woman is out there in Cheshire, Harrogate, norwich and all over, and she actively
purchases or logs on to w&h for inspiration and entertainment
Grown-up women: the factsA recent survey by
marketeers SuperHuman found that 96% of women 40+
don’t feel middle-aged
Two-thirds of women 40+ consider themselves to be in their prime
41% are working full-time or part-time
They ACCOUNT
FOR 61%
of spending power of all women in the UK
91% of women 40+ don’t believe advertisers
understand them
By 2020 a third of the workforce will
be 50+ and control 80% of all
disposable wealth
The annual spending power of women 40+ is worth
£400 billion, which equates to 15% of the UK’s GDP
85% of all purchasing decisions are made by these women
Fashion
On trend and relevant, we are all about modern clothes for women, not girls
Style inspiration
Main fashion shoot with beautiful aspirational photography styled by Fashion Director Paula Moore.
Mostly shot on location to inspire our woman to dream and shop
does this suit me?
Practical, flattering, chic clothes our readers will really want to wear in their everyday lives
and for special occasions. Whatever she’s doing, we have her wardrobe covered
never enough shoes or bags
Our woman loves them – and watches and accessories too!
reader fashion Increasingly popular, as we all like to see real women
we can relate to modelling clothes. Realness is a trend
we’re fully embracing
Beauty
The w&h audience is obsessed with beauty and we now have more content than ever. This woman is
savvy and expects honest beauty reporting. We are not about anti-ageing. The modern grown-up woman
aspires to look radiant, glamorous and on trend, whatever her age
Beauty inspiration
Our main beauty story featuring beautiful models over 40
Beauty in-depth
We investigate a beauty topic and tell our readers everything she needs to know
I want it!
That one luxury buy our readers deserve
Beauty bootcampOne product type tried and approved by our
expert beauty team
Happy hair She will never give up her quest
for the perfect hair. Volume, frizz, colour, long hair vs short hair… these are issues she takes very seriously!
FoodHealthy everyday recipes and cooking inspiration
for those special occasions our reader loves
dinner tonightThis woman mostly cooks from scratch
and she’s always looking for new recipe ideas and twists on the classics
Come on over
Christmas, Easter, the May Bank Holidays, Pancake Day… if there’s a reason to cook up a storm,
our readers are there
Food editWhat’s in season, the supermarket buys worth
checking out, insider foodie news… our Food Director Elisa Roche keeps our readers in the know
drinks editShe knows her wine… and her Prosecco… and her gin! She likes to experiment with new ideas and surprise
guests with the hot new cocktail
InteriorsThe decor of her home is an expression
of her creativity
Home trendWhat’s new in interiors and what to buy to
get the look. She’s always updating, from new cushion covers to full-on renovations
Home inspiration
A beautiful real home to aspire to and shop from. This will give her ideas for her own
“improve don’t move” projects
Journalism
Features are at the heart of woman&home, and our audience love the inspiring stories about real women achieving great things
and leading extraordinary lives
We champion grown-up women and focus on their achievements in business,
the community and in all walks of life
We believe in proper journalism and commission the best writers, including
Allison Pearson, India Knight, Anna Murphy and Victoria Coren Mitchell
woman&home
00 woman&home It’s all about you! woman&home It’s all about you! 39
in our experience
cr
ed
it n
am
e
They said
it would
love will find a way through all obstacles. stephanie Clarkson talks to
three readers who’ve defied expectations to enjoy the happiest of unions
When Tony
meT BrendaThe Teen
Shotgun Wedding
Brenda Humphreys,
65, is a retired teacher.
She and husband
tony, 67, a former
signwriter, met aged 15 and
18 and married in 1970. they
live in Wrexham, North Wales.
I can remember the day
I met tony as if it were
yesterday. It was saturday 9
august 1969 and my friend and
I were sitting in the bay window
of our caravan in a holiday park
in tenby, when two teenage boys
strolled past. one of them, in a smart
Crombie coat and herringbone trousers,
was good-looking, with a moustache
and shoulder-length hair. He caught my
eye as he passed. “I like the one with
the moustache,” I said to my friend,
who was prettier and usually caught
the attention of the good-looking boys.
I wasn’t sure I’d see him again. It was
the first day of our holidays with my
mum and dad, and they had plans to do
lots of day trips, but that night, when my
parents went out for a drink there was
a knock at the door. It was the lad with
the moustache. He introduced himself
as tony, and asked if we had a pack of
cards he and his friends could borrow.
then he invited us to join the game.
after that we spent a lot of time with
tony and his friends – he even came
out with my mum and dad, squashed in
the back of our Ford anglia. by the end
of the holiday I was in love and I spent
the whole journey home sobbing, with
my dad telling me not to be so soppy
because I’d only known the lad a few
days. He and mum thought it was just
a holiday romance, that we’d go home
to north Wales, tony would return to
Cardiff and that would be it. after all,
I was just a 15-year-old school girl,
and tony, aged 18, had a full-time job.
even when we began to exchange
letters they thought it would peter out, but
it didn’t. tony travelled up to see me for
‘We dreaded telling our parents I was pregnant’
NEVER last
a weekend every month. my parents had
started out thinking he was a long-haired
layabout, but the more time they spent
with him, the more they liked him.
However, just under a year after
we’d met, I fell pregnant. this was a
big shock and we dreaded telling our
parents, as we knew they would see
it as shameful and be disappointed.
In those days girls were still carted
off to have babies in secret and then
the child was taken away. However,
despite their obvious misgivings, my
parents were really supportive. mum
said, “oh dear, I need a cup of tea.”
they talked us through all the options
and underlined to me that I didn’t have
to get married, but tony and I had made
up our minds that we wanted to have the
baby. my older sister was unimpressed.
she thought I was way too young and
it would never last. she told me that
there were “plenty more fish in the sea”.
tony’s parents were the most
sceptical. their recent experience
with tony’s eldest brother – who had
a baby with a girl very young, only for
the relationship to flounder – meant
they were certain our relationship
was doomed too.
We were so set on marriage
that we did think about eloping,
but in the end our parents agreed
that we could have a small, quiet
do. they didn’t want a song and
dance so it was a registry office.
I wore a minidress altered from
the bridesmaid’s dress I’d worn
to my sister’s wedding two years
previously, but we had a lovely
day with a reception at the pub.
as well as our families, tony’s
friends from holiday were there,
and my friends all turned up in
their school uniforms.
It took a long time for
people to be sure that we were
committed to our relationship,
but as the years passed we
continued to be happy together. as
with any marriage, it wasn’t easy. We
had very little money at first and lived
with tony’s nana for a while in a
freezing cold terraced house in Cardiff.
I’d passed my o-levels before we
married, but had to put college on hold
while I looked after Paul and lisa, who
was born two years later. but our
wonderful children cemented our
relationship. We became a family.
our lowest point came when our son
died in a car crash aged just 21. We were
devastated. I remember tony’s brother
was very upset at the funeral and said,
“I don’t want you two to break up.”
as a solicitor he’d seen many divorces
after such tragedy. but we were
determined to help each other through.
our ability to be strong when faced
with such sad and testing times has been
our making, as has our support for one
another. We’ve always given each other
the freedom within our marriage to follow
our dreams. tony supported me through
college when the kids were older, so
that I could teach. It was the same when
I wanted to do a masters involving six
months away in the usa. In turn, I
supported him when he wanted to quit
his job and set up his own business.
there’s no magic formula for marriage
and it certainly isn’t about being a
specific age or at a particular life stage.
For us it’s about love, commitment,
strength and being a family unit. >>
93WMH19FEB127.pgs 07.12.2018 12:21 BLACK YELLOW MAGENTA CYAN
Smart with moneyFinance is another important area for our woman, as she influences all the purchasing decisions in her family
Our Finance Editor Faith Archer advises on budgeting, pensions and
generally being financially wise
Our woman has savings and has often paid her mortgage, but she’s old enough to be savvy and knows how to spot good value for money
New for 2019
woman&home cars Because this woman chooses the family car and loves to drive
Culture & entertainment
our audience want to be in the know and up to date on everything
She is the friend who knows what drama is trending on TV, which film to go and see
and which book to read
She absolutely loves books and reads at least eight novels a year
To satisfy her love of fiction we feature regular author interviews and exclusive short stories by bestselling
writers like Kate Mosse and Cecelia Ahern
Travel
Our reader travels more than any other demographic. She has the money and the time to go on all those trips she always dreamed of
Long-haul bucket list destinations, quick weekend getaways, British escapes, luxurious weeks in the Med… this woman plans them all for herself and her family
Health
It’s a top priority, of course. Living her best life depends on it
Feel good you
Wellbeing story focusing on alternative therapies, massage, self-care
and mental health
Health is the new wealthGeneral health feature around taking care
of yourself – diet, sleep, energy and exercise are all in the mix
Health reportEverything you need to know about a particular condition or health area
such as joints or menopause
amazing Women awards
This demographic of women is
achieving the most incredible things and the Amazing Women Awards is a celebration of “50 over 50” who deserve to be recognised.
Our inaugural event held at London’s Claridge’s recognised women from all walks of life
SPeCIalS For 2019
november december
Specials Specials Specials SpecialsSpecials
april May June July august✢ Declutter and get organised - your
house/your finances/your head ✢ Plus Easter food
Come inside it’s
Christmasme ins
ristsC
Kath Brown
Editor, woman&home
Merry Christmas from us all at woman&home
editor’s letter
4 woman&home It’s all about you!
Ph
ot
og
ra
Ph
s D
an
Du
ch
ar
s, o
lIv
Ia G
ra
ha
m s
ty
lis
t s
ar
a b
IrD
f
as
hio
n s
ty
lis
t e
loIs
a j
oh
ns
on
l
Ey
la
nd
co
at
& s
hIr
t, b
oD
en
. t
ro
us
er
s, lIn
De
x. t
ra
Ine
rs
, c
on
ve
rs
e. b
ow
tIe
, ch
IlD
re
ns
alo
n.c
om
E
lia
ca
pe
& h
aIr
clIp
s, m
on
so
on
. D
re
ss
, h
&m
g
ar
la
nd
& w
rE
at
h w
IlD
ab
ou
t P
rE
-lit
Ba
y t
rE
Es
ho
w G
re
en
nu
rs
er
y B
au
BlE
s G
Ise
la
Gr
ah
am
, jo
hn
le
wIs
lu
gg
ag
E s
te
am
lIn
e l
uG
Ga
Ge
g
ift
wr
aP
ca
mb
rID
Ge
Im
pr
Int, c
ar
olIn
e G
ar
Dn
er
, n
ot
on
th
e h
IGh
st
re
et
l
an
tE
rn
s n
or
DIc
ho
us
e, lIG
ht
s4
fu
n, Ik
ea
lu
gg
y B
as
KE
t o
llI e
lla
K
at
h’s
ha
ir j
oD
Ie a
t n
Ico
la
cla
rk
e a
t j
oh
n f
rIe
Da
*w
he
n p
aID
an
nu
ally
th
ro
uG
h D
Ire
ct
De
bIt
. f
or
fu
ll t
s&
cs, v
IsIt
ma
Ga
ZIn
es
DIr
ec
t.c
om
/te
rm
s
“Although the season of goodwill can be hard work for the women who make it happen, it’s also
us that love to uphold the family folklore”
It’s always lovely to see
new inspiring ideas at
christmas and think about
how we can turn our
homes into stylish, sparkly
grottoes. you’ll find lots of
gorgeous festive decorating
tips in this issue, and we’ve
had adorable children leyland
and elia, plus the cutest dog
ever, Gigi, helping us create
the magic. but a recurring
theme that kept coming up
in the office when we were
For a giFt that just
keeps on giving…
how about a yearly
subscription to
woman&home?
subscribe from £29.99* at
womanandhome.com/Bsa8
– offer ends 4 February 2019.
planning this issue is nostalgia and
how much we all love the age-old
traditions that make christmas truly
special. and although the season
of goodwill can be seriously hard
work (not to mention stressful!) for
the women who make it happen,
it’s also us that love to uphold the
family folklore. Is it just me who
makes their teenage children put
a mince pie and a sherry by the
fireplace for santa (and a carrot
outside for rudolph, of course),
even though they long ago realised
it was their dad who made the
flour footprints on the rug? we
love this stuff, don’t we? creating
memories with family and friends,
and remembering treasured ones
is really what this time of year is all
about. In our feature It wouldn’t be
Christmas without… (p96), several
readers show us the treasured
thing they pull out of the attic
every year to remind them of
christmases past. I have the
ancient tarnished baubles that
used to hang on my mum and dad’s
tree in essex, and the homemade
paper angels my children made
at nursery. so while I love the idea
of my home looking all chic and
minimalist come 1st December, it
never happens because I can’t bear
not to include all my sentimental
treasures in the mix. the same
goes for food. my husband adrian
is the cook in our household (how
lucky am I?), and every year he
suggests an alternative to turkey,
which I flatly refuse to consider. It’s
not that I particularly love turkey
(we all know it can be a bit dry –
unless you try our recipe on p167),
but it’s part of the ritual, and rituals
create familiarity and comfort,
which is what we all crave.
so, yes, there may be a lot of
uncertainty in the world right now
but that’s all the more reason to take
pleasure in the stuff that’s closer
to home – small acts of kindness,
our families and friends, and eating
Quality street on the sofa.
cheers to that…
Fo
k
h
su
w
subscribe fr
93WMH18DEC100.pgs 05.10.2018 13:04 BLACK YELLOW MAGENTA CYAN
Specials Specials Specials Specials
September october✢ Confident and
glamorous you - upgrade your style, hair and attitude
✢ The big beauty issue(Including beauty awards)✢ Plus new home trends
✢ Plan ahead for Christmas ✢ Christmas bonanza
✢ 20 brand new midweek recipes
✢ Outdoor entertaining ✢ Books for summer ✢ Free short stories from your favourite authors
Modern mums & daughters
ThE modErn mum asKs hEr daughTErCan I wear culottes? Do I need Snapchat?
Shall I go grey or stay blonde? Should I try a smokey eye?
ThE modErn daughTEr asKs hEr mum How do you read a map when your
battery phone dies?How do you cook rice?
Should I get hair extensions? Do I need an eye cream?
The relationship between mothers and daughters is endlessly fascinating, and we
would love to celebrate that with this warm, joyous and insightful new feature
New frANCHISe oPPorTUNITY
Brand new directions
lIVeThe woman&home audience
is looking for adventure
In print, Brand New Directions focuses on women starting up exciting new businesses. But this is a time of life where women are embracing their
passions in all areas – travelling the world, starting new hobbies and getting involved
in their communities
40+ women are diving in, and w&h is where they find the inspiration
to try something new
New frANCHISe oPPorTUNITY
november december
Specials Specials
September october✢ Confident & glamorous you✢ Upgrade your style, hair
and attitude
✢ Plan ahead for Christmas ✢ Christmas bonanza
WeBsiTe(all monthly averages)
Global UUs: 961kGlobal PVs: 2.5m
UK UUs: 603kUK PVs: 2.3m
sOCiAlTotal social
audience = 2 millionfacebook: 1.2 million
Twitter: 29,882Instagram: 13,119Pinterest: 792,000
siTe eNgAgemeNT
Session duration: 1.25Bounce rate: 72%
Pages per session: 2.19
siTe AUdieNCe
spliTfemale 78%
35+ 96% 45+ 79%
siTe deviCe spliT
Mobile: 60%Tablet: 22%
Desktop: 18%
TOTAl digiTAl ReACh
589k (Pamco J-J 2018)
67% access on their phone67% access on their desktop
67% access on a tablet
NeWs leTTeR
Amazing newsletter engagement
open rate: 58% Click-through rate: 55%
onlIne
In PrInT Total brand reach
1,071m (Pamco J-J 2018)
Median age
51(Pamco J-J 2018)
71% are female and aBC1
readership figure
518k (Pamco J-J 2018)
Circulation 284,467
(ABC J-J 2018)
latest subs figure
118,789 (ABC J-J 2018)
71.1% are aBC1
Solus readership figure Print 518,000 (Pamco J-J 2018) Digital 94% (Pamco J-J 2018) Total brand reach 1,071,000 (Pamco J-J 2018)
Circulation 284,467 (Pamco J-J 2018) Latest subs figure 118,789 (ABC J-J 2018)
november december
Specials
September october
PrInTPage £13,928
First rHP £18,102Page first half £16,022Page first third £16,646
dPS roP £27,857dPS 33% £33,428dPS FH £32,044
onlIneleader board/banner £32.50
Skyscraper £29.90MPU £39
dMPU £45.50Billboard £45.50
Portrait £52Mobile banner £15.60
Mobile expandable £16.90Mobile MPU £19.50Mobile Interscroller
£36.40
CoVerSIFC £17,738
IFC dPS £35,504oBC £19,117IBC £16,386
ClaSSIFIed poa
raTe Card
The Feel Goods
Focusing on two areas we know woman&home readers are passionate about, the monthly Feel Good series provides expert ideas and advice
Feel Good You
Expert health, wellbeing and fitness advice specifically targeted at women over 45 is harder
to come by than you think
Feel Good You readers have tried the fads and know they don’t work. And they don’t have time for
complicated gym routines
Feel Good You gives them fresh, evidence-based expert advice they haven’t heard before, aimed
specifically at women their age. Whether it’s what to eat when your hormones are haywire, or how to work out when you’re busy juggling work, life and
everything else
We also go a little deeper than many health titles, with personal first person pieces on everything from mental health to living with serious health conditions,
and mental wellbeing advice on everything from inner confidence to sex and relationships
Feel Good Food
From fast midweek meals to easy dinner party menus, we give our busy food-loving readers
the ideas they need to impress family and guests without the faff
Indulgent desserts and inspiring bakes
add some sweet treats to the mix, but we always include lighter options too
Recipes from our favourite chefs and expert advice from the woman&home
kitchen complete the inspiring mix