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Audi quattro Weather targeting campaign

Source: MediaCom Germany

Country: Germany

Media agency: MediaCom

Creative agency: thjnk &

Gingco (online)

Partner: several

Dates: Dec 2013 ► Insight:

► Weather targeting is a way to minimize your spreading

loss. Quattro-Advertisements have a way higher impact

when people see and feel the “bad weather”. Therefore

MediaCom delivered weather adaptive targeting

campaign online, Print, Radio and OoH

► Media innovation:

► Creatives were just delivered when the weather was

below a certain degree or showed a certain phenomenon

(Snow, rain etc.). Also, the Newsletters were just sent out

when weather-conditions were bad

► Media impact:

► 11.7M imp., 80k clicks, 750 test drives (vs 300 planned)

► quattro installations increased by 4%

Werbemit t elausspielung auf Basis der Wet t erbedingungen