1. Managing Media Work
2. Convergence Culture
3. Liquid Life
4. Hourglass Structure
5. Inhabited Institutions
6. Production of Culture
7. International division of cultural labor
8. Media work and fandom
“The plan is to build a global digital ad network that uses offshore labor to create thousands of versions of ads […] Publicis executives see [China, India, Russia and Brazil] as important sources of low-cost labor […] the Publicis Groupe will benefit from the global talent pool”