Emerging Audience in Evolution:
UGC and Social Media Economy
Jo, SanKu
web2.0 Evangelist
KT
Edia
Edia
UGF?
Castro Street,
San Francisco
April 2007
http://flickr.com/photos/activeside/2367540964/sizes/o/
Participate
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Creator
Synthesizer
Editor
Aggregator
Marketer
Advertiser
Distributor
Developer
Company
Consumer
*
Connected & Collaborate
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Social Media
Change of Social Structure
Individual Consumers
Connected Contributors
Social Media: WEdia
Collaborative Intelligence
Power Shift to People
Friends
Colleagues
Customers
Anyone
Social Media is a Conversation
between People using web2.0
Socially
Unlimited
Implicitly, Explicitly
Social Media Landscape
http://flickr.com/photos/fredcavazza/2564571564/sizes/o
Me & We
2007 josanku
DestinationConversationTools
Service to People
Alexa Global Traffic Rankings 12/31/05; 3/12/08, Morgan Stanley Research
Wikipedia.org
2008
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2005
(U.K.)
Emerging of Social Media
Lifestyle
Search
Media Information Comm. Shopping
Entertainment
PEOPLE
Peopleware/Socialware/Social Computing
Social Media: Services/Applications/Contents
People as Platform
Social Shopping
Social Graph
Open Application
Social Ads Network
$15 Billion vs. $25MM
As Trust Social Platform
ParadigmShift
Trend
Money
Total number of investments: 400
Average investment size of 341
disclosed deals: $8,104,736
Total number of acquisitions: 131
Average acquisition size of 41
disclosed deals: $327,313,415
Social Media Economy:Investments & Acquisitions(Q1 2007 ~ Q1 2008)
A Social Media Deals Report from Q1 ‘07 through Q1 ’08 2008 ContentNext Media, Inc.
70% are currently spending
2.5% or less on conversational
(Social) marketing
81% of all respondents project
that by 2012 they will spend at
least as much on
conversational marketing as
traditional marketing
Social Media EconomyMarket Expectation
Joseph Jaffe
Social Ads Network
Social Ads Network vs. Google Adsense
=> MS’s investment of $240M
Target ads on any web site based on
100M users’ personal information and
their activity or interest
Advertising is communication
Word-of-mouth viral marketing
News
Entertainment
Search
Shopping
Services & Contents
User
Advertisers
Facebook as Attention Open Market PlaceExchange Attention with Open Services
Attention
Open Application PlatformFor New Distribution ChannelViral Marketing through Social Graph
Digital Noise
Reputation and Trust System
Integrity
Privacy
Copyright
Data Ownership
(Content, Social Graph)
Revenue Model &
Real Money
Challenge
Matter of Recognition?
ME Broadcasting
(Mobile) Broadband Democracy
Reader
Listener
Viewer
Consumer
Reader
Consumer
Reader
Connected Contributors
- Smart Consumers
- Creator
- Collaborate
- Unlimited
ME, the Media
WE, the Media
Disruption
The GENESIS
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