2020Media Kit
@hotel_news_now /HotelNewsNow @Hotel_News_Now
2 3
Hotel News Now is the definitive online news resource for the global hotel industry. Led by an experienced editorial team and a network of correspondents and contributors throughout the world, our award-winning digital platform reports the most newsworthy events of the day.
In addition to our breaking news coverage, we provide in-depth analysis that leverages our access to STR data with our knowledge of the latest industry trends, providing decision makers with the most vital hotel news when they need it most: Now. Simply put:
A SIMPLE LOOK AT EDITORIAL PHILOSOPHY
We are hotels. We are news. We are now.
TABLE OF CONTENTSREADERSHIP
WEBSITE PRICING
NEWSLETTERS
CONFERENCE COVERAGE
E-BLASTS
SPECIAL REPORTS & ROUNDTABLES
CUSTOM CONTENT
WEBINAR
MORE INFORMATION
5
6
8
10
11
12-15
16
17
19
4 5
TOP 5 LOCATIONS OF READERS
United States
India
United Kingdom
Canada
Singapore
READERSHIPTOP 10 TITLES OF REGISTERED USERS
GM
Director
Analyst/Consultant
Student
Vice President
Sales Manager
Owner
CEO
Department Manager
Marketing Director
6 7
WEBSITE PRICING
LEADERBOARD
DIMENSIONS PRICE (monthly)
$2,500728 x 90
AD POSITION(All Run of Site)
BOX $2,000300 x 250
BANNER $1,500468 x 60
* As of 11/1/2019**Static or animated
AVERAGE CLICK THROUGH RATE*
0.07%
0.04%
0.01%
jpg or gif**FILE TYPE
72 business hoursLEAD TIME
AVERAGE IMPRESSIONS
80,500
97,100
172,000
8 9
DAILY UPDATE
SUBSCRIBERS* AVERAGEOPEN RATE*
16.40%40,000+
MONTH IN REVIEW17.80%39,000+
TECH IMPACT REPORT16.75%29,000+
INDEPENDENT INSIGHTS20.00%15,000+
NEWSLETTERSChoose from our Daily Update or niche monthly newsletters to ensure optimal exposure to your target audience. Content is curated with each newsletters’ specific demographic in mind.
* As of 11/1/2019
2nd Wednesday of each month
1st day of each month
4th Wednesday of each month
LEADERBOARD 1
DAILY UPDATE
4 week price
$3,500
MONTHLY E-NEWSLETTER
1 appearance
$2,000
LEADERBOARD 2
BANNER
$2,500 $1,500
$1,500 $1,000
AD POSITION DIMENSIONS
728 x 90
728 x 90
468 x 60
jpg FILE TYPE72 business hoursLEAD TIME
AD PLACEMENT
AD PLACEMENT
AD PLACEMENT
10 11
E-BLASTSWith E-blasts, advertising partners have the freedom to create their own content and subject line to best achieve their promotional goals. E-blasts are sent to our engaged audience of more than 18,000 opt-in subscribers.
12%
20,000+
E-BLAST RECIPIENT COMPANY TYPE
SUBSCRIBERS*
AVERAGE OPEN RATE*
* As of 1/1/2020
1x
PRICING
$2,000
4x
12x
$6,800$1,200 savings
$18,000$6,000 savings
29%Hotel/Property
9%Management
5%Real Estate Broker
2%Asset Management
6%Ownership
6%Development
6%Financial
4%Construction
4%Franchise Provider
html file or linkFILE TYPE72 business hoursLEAD TIME
CONFERENCE COVERAGEThis unique opportunity gives you the exclusive sponsorship of content produced from the high-profile, industry-leading conferences that the Hotel News Now team attends throughout the year. This sponsorship, sold by conference, allows your company to grow the brand awareness built at the event while also adding exposure to HNN’s engaged audience that has proven to be very interested in this type of content.
Conference coverage landing page graphic
SPONSOR NAME AND LOGO
RECOGNITION
Conference coverage button that appears in every article about the conference (average of 20 articles)
$4,000PRICE
All videos produced from conference (average of 5 videos)
AD
Exclusive leaderboard advertising position in Conference Rewind newsletter
Conference Rewind e-newsletter mails a few weeks after conference to approximately 27,000 opt-in subscribers
NEWSLETTER
ALIS, IHIF, Hunter Investment Conference, NYU, Hotel Data Conference, Lodging Conference
EVENTS INCLUDE
12
Unique and exclusive sponsorship to position your company alongside relevant, multi-platform industry content produced by our award-winning editorial team.
20-page digitalPDF and prints*
1 full-page SPONSORADS
PAGES
50 printsPROVIDED TO SPONSOR
E-blast promotion sent to over 20,000+ HNN opt-in subscribers
E-BLAST
SPECIAL REPORTS
Logo placement throughout PDF and on website landing page
SPONSORRECOGNITION
Sponsor recognition on content promotional ads
$10,000
* Additional copies distributed at conferences and via HNN business development team throughout the year
PRICE
ADOne month box ad on website averaging 223,000 page views per month
AVERAGE VIEWS PER REPORT13,200
AVERAGE PDF DOWNLOADS682
14 15
20-page digital PDF and printsPAGES
75 prints 150 printsPROVIDED TO SPONSOR*
Logo placement throughout PDF and on website landing page
Sponsor recognition on content promotional ads
Sponsor representation in F&B event room
SPONSOR RECOGNITION
Sent to over 20,000+ subscribersE-BLAST PROMOTION
Exclusive sponsorship of comprehensive content created by bringing industry leaders together for a thought-provoking discussion about key topics affecting the hotel business.**
SILVER
$15,000
PLATINUM
$30,000ROUNDTABLES
* Additional copies distributed at conferences and via HNN business development team throughout the year** Up to 10 participants in the roundtable event (sponsor can provide target list, but there is no guarantee regarding
who will participate on panel)
Box Leaderboard1 MONTH AD
1 event day of the roundtable
2 eventsF&B EVENT
Major industry conferences (ALIS, Hunter, NYU, HITEC, HDC, Lodging, etc.)
On site at agreed upon venue and timeLOCATION
PRICE
AVERAGE VIEWS PER REPORT8,000
AVERAGE PDF DOWNLOADS253
1 full-page 2 full-pagesSPONSOR ADS
PLATINUM EXTRASNetworking event the night prior to F&B event
Web-only content video component
Raw video footage provided to sponsor
Hosted on site agreed upon venue and time
PACKAGE
16
16 17
Telling the sponsor’s story in a unique and exclusive way using HNN’s editorial expertise and resources.
CUSTOM CONTENT
1 full-page SPONSOR ADS
75 printsPROVIDED TO SPONSOR*
$17,500PRICE
* Additional copies distributed at conferences and via HNN business development team throughout the year
20-page digital PDF and printsPAGES
Logo placement throughout PDF and on website landing page
Sponsor recognition on content promotional ads
SPONSOR RECOGNITION
sent to over 20,000+ HNN opt-in subscribersE-BLAST PROMOTION
Rotating ad on HNN for 1 month after report is released
HOTEL NEWS NOW
Exclusive sponsorship of a panel driven webinar discussion on mutually agreed upon topic, hosted and promoted by HNN.
WEBINAR
sent to over 20,000+ HNN opt-in subscribers (2-3 weeks before and one day of)
2 E-BLAST PROMOTIONS
1 month rotating ad promoting registration 30 days before webinar
HOTEL NEWS NOW
Attendees list provided to sponsor
Download information provided3 months after includingcontact information
POST WEBINAR
2-3 minutes for an introduction or presentation up to 5 slides
SPONSOR ADS
$7,500PRICE
AVERAGE VIEWS: 115
18 19
HOTEL NEWS NOW:14650 Detroit Ave., Suite 450Lakewood, Ohio 44107, USA
(615) 824 8664hotelnewsnow.com
Copyright 2019 STR. All Rights Reserved.
CONTACT:Industry Partners Team(615) 824 8664 x3504
/HotelNewsNow
@Hotel_News_Now
@hotel_news_now
HOTEL DATA CONFERENCE:hoteldataconference.com
DIRECTOR OF BUSINESS
DEVELOPMENT
LYNSIE BENNETT
BUSINESS DEVELOPMENT
EXECUTIVE
KYE BUTLER
EDITORIAL DIRECTOR
STEPHANIE RICCA
BUSINESS DEVELOPMENT
EXECUTIVE
ELYSE CARFREY
Each press release listed on website and 1 time in Daily Update newsletter. Benefit only available to HNN advertisers
PRICING
1x
$200
4x
$680$120 savings
12x
$1,800$600 savings
PRESS RELEASES
word documentFILE TYPE
48 business hoursLEAD TIME