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New Trend: People Are Consuming 12 Hours of Media In Only 9 Hours According to multiple studies, people are media multitasking

more than ever before, consuming both TV and digital media simultaneously

Across digital platforms, there are new trends emerging in how specifically media is being consumed:

Weekdays

Early morning

People are using all three devices to start their day

Workday

Computer usage is at its highest, while mobile and tablet usage dips

Evening

Tablet usage peaks as desktop usage declines

Weekends

As seen during the work week, people are using all three devices to start their day

Usage then dips and remains steady for the remainder of the day and evening

Source: comScore