@euan
Measuring the value of social tech
Euan Semple
@euan
Numbers
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@euan
Measuring
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Monitoring
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What to report?
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Big data
@euan
“What you can’t measure you can’t manage”
@euan
“If you can measure it it is probably not worth managing”
@euan
Page hits the wrong measure
@euan
"Everyone from BuzzFeed to the Washington Post seems to be chasing after viral content because of the traffic it brings — but
all this does is reinforce how doomed the pageview-based model really is"
Matthew Ingram
@euan
Who?
What?
Where from?
How often?
Reactions
@euan
"Thanks"
@euan
Stories
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How to report
@euan
Carefully...
@euan
Reporting "upwards"
@euan
Managing expectations
@euan
Senior sponsorship?
@euan
Giving managers what they want
@euan
See it from their angle
@euan
Reverse ROI
@euan
Managing a boss (or a boss's boss) who doesn't get it.
@euan
They might be nervous
@euan
Fix problems
@euan
Reporting "horizontally"
@euan
Build advocacy
@euan
It's "political"
@euan
Use the tools to manage and report on the tools
@euan
Use plain language and show the way. Avoid management speak if
at all possible!
@euan
Last thoughts
@euan
Ask for forgiveness rather than permission
@euan
Get used to being misunderstood and under-appreciated.
@euan
Thanks
euansemple.com